WACANA: Jurnal Ilmiah Ilmu Komunikasi最新文献_第2页

Pemanfaatan Influencer Berbasis Virtual dalam Komunikasi Pemasaran 基于营销传达媒介的影响利用

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2023-06-20 DOI: 10.32509/wacana.v22i1.2322

Laili Muttamimah, Irwansyah Irwansyah

{"title":"Pemanfaatan Influencer Berbasis Virtual dalam Komunikasi Pemasaran","authors":"Laili Muttamimah, Irwansyah Irwansyah","doi":"10.32509/wacana.v22i1.2322","DOIUrl":"https://doi.org/10.32509/wacana.v22i1.2322","url":null,"abstract":"The utilization of virtual influencers is growing along with the advancement of technology. The high demand from brands for collaboration creates an opportunity for virtual influencers to become a profitable business. The presence of virtual influencers raises the question of how effective they are when compared to human influencers, as many brands use virtual influencers to promote products that are targeted for human consumption. This research aims to examine the development of virtual influencer trends, opportunities and challenges, and its future in marketing communication practices. The research approach is qualitative with a case study method. Data was collected using observation and documentation. Three virtual influencer accounts were purposively selected for further analysis. The results showed that the trend of virtual influencers is growing in brand campaigns. Full control, time and cost saving, and flexibility are the opportunities of virtual influencers. However, virtual influencers are considered incapable of displaying emotional reactions and building trust. Even so, the utilization of virtual influencers has the potential to continue to grow in the future, especially in marketing communication practices.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133848992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Aktivitas Forwarded Messages pada Pengguna WhatsApp di Berbagai Usia dan Gender 针对不同年龄和性别的WhatsApp用户的最新信息

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2023-06-20 DOI: 10.32509/wacana.v22i1.2360

Nona Evita, H. Helen, Ivan Widjanarko

引用次数: 0

Representasi Kecantikan Perempuan Pada Kampanye Be Your Own Melalui YouTube BLP Beauty YouTube BLP丽人对你自己竞选活动的女性形象

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2023-06-20 DOI: 10.32509/wacana.v22i1.2723

Karinia Cantika Putri, R. Kusumastuti

引用次数: 0

Digital Literacy in Post-Pandemic Project Based Learning at Sekolah Kembang Jakarta 雅加达Sekolah Kembang大流行后基于项目学习的数字扫盲

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2023-06-20 DOI: 10.32509/wacana.v22i1.1503

Gracia Adiati

引用次数: 0

Analysis of Children's Communication Education on the YouTube Series of Nussa and Rarra YouTube《努萨与拉拉》系列儿童传播教育分析

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2023-06-20 DOI: 10.32509/wacana.v22i1.2649

Widya Dhea Aqtari, Nursapiah Harahap

{"title":"Analysis of Children's Communication Education on the YouTube Series of Nussa and Rarra","authors":"Widya Dhea Aqtari, Nursapiah Harahap","doi":"10.32509/wacana.v22i1.2649","DOIUrl":"https://doi.org/10.32509/wacana.v22i1.2649","url":null,"abstract":"This study aims to figure out how the digitalization era is used by parents to provide education to their children both formal education in school and informal education outside school, as well as to find out how the media, especially the YouTube series Nussa and Rarra, could provide communication education that is packaged with Islamic nuances. Therefore, moral values are created in children and parents in everyday life. This research uses case study research method, which is research that focuses on a particular case to be observed and analyzed, as well as the need for deep analysis so that the results obtained will be accurate. Data collection techniques were carried out using interviews and observation as primary data and also documentation as secondary data. The results of the study show that it is true that YouTube is used as an alternative educational medium for children as long as it is under parents supervision. In fact, several episodes that Rarra: Adab Menasehati, Rarra : Maaf, dan Rarra: Teman Spesial Rarra, have chosen to serve as samples have had a pretty good impact on the communication that occurred between parents and children, with notable changes in behavior gradually.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125699280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

TRANSFORMASI BUDAYA ORGANISASI PADA ERA DISRUPSI TEKNOLOGI DI PT. STRATEGIC PARTNER SOLUTION 组织文化转变为PT STRATEGIC解决方案技术时代

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.1887

Mey Luvita, Ahmad Toni

{"title":"TRANSFORMASI BUDAYA ORGANISASI PADA ERA DISRUPSI TEKNOLOGI DI PT. STRATEGIC PARTNER SOLUTION","authors":"Mey Luvita, Ahmad Toni","doi":"10.32509/wacana.v21i2.1887","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.1887","url":null,"abstract":"This study aims to contribute to changes in an organizational culture that is influenced by certain factors, such as in this study, namely because of the era of technological disruption and its changes towards digitalization, this research is a descriptive qualitative research with direct observation and in-depth interviews. and carried out within one year from September 1, 2020 to October 31, 2021 at PT Strategic Partner Solution. This research is a phenomenological research and uses Kurt Lewin's model (unfreezing, change and refreezing), and based on the results of this study indicate that the unfreezing process is a process of acceptance of changes that will be made to an organizational culture by all its members, then in the process of change. for implementation carried out by all members of the organization by carrying out their duties and obligations as well as being ambitious in the change process, and the last is the process of refreezing or integrating attitudes and behavior towards a new culture, of course the role of management is very important to provide support for every process of transformation carried out to enlarge opportunities for success in creating a new organizational culture.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130225517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MOTIVASI MEMBAGIKAN KONTEN TANAMAN HIAS DI SOCIAL NETWORKING SITES 在社交网络上分享观赏植物内容的动机

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2000

Cyntia Claudia, Joseph Edwin

{"title":"MOTIVASI MEMBAGIKAN KONTEN TANAMAN HIAS DI SOCIAL NETWORKING SITES","authors":"Cyntia Claudia, Joseph Edwin","doi":"10.32509/wacana.v21i2.2000","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2000","url":null,"abstract":"Covid-19 is a pandemic that acts as a catalyst for drastic lifestyle change for people around the world. Measures to limit the spread of the disease causes majority of Indonesians to work and study at home. This spurs the growth of social networking sites (SNS) usage. Stay-at-home order also gives rise to the popularity of ornamental plant collecting. The combination of the two activities is evident in the phenomena of posting contents about ornamental plant collection in SNS. According to uses gratification perspective, new communication technologies and the subsequent activities they facilitate function to satisfy the needs of the audiences. This research aims to explore the motivation typologies that are related to posting ornamental plant contents on SNS. Qualitative data was collected from 5 informants based on grounded theory procedures. Through semi-structured interview, three types of typologies were found. The first is classic typology that includes entertainment, pastime, identity management, social interaction and knowledge sharing. Second is expanded typology; social influencing and economic motivation. The third is emergent typology that includes sharing positivity. This article serves as a preliminary research that delves into communication phenomena during the Covid-19 pandemic. It is recommended that future research validate the typologies found by performing quantitative studies. ","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114804615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CONTENT CREATOR YANG BERKARAKTER BERDASARKAN ANALISIS VIDEO YOUTUBE NINGSIH TINAMPI

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2111

Yanuarita Kusuma, Herma Retno Prabayanti

{"title":"CONTENT CREATOR YANG BERKARAKTER BERDASARKAN ANALISIS VIDEO YOUTUBE NINGSIH TINAMPI","authors":"Yanuarita Kusuma, Herma Retno Prabayanti","doi":"10.32509/wacana.v21i2.2111","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2111","url":null,"abstract":"Being a konten kreator has its own challenges because every day you must update the ideas and concepts of the content that will be presented. It's not uncommon to choose shortcuts by using sensations to get the audience's attention. Konten kreator is a profession that has emerged as a developing technology product. Anyone can become a konten kreator; the problem then is how the konten kreator can communicate messages to the public properly. There needs to be a strategy implemented so that uploaded content can have a positive impact on increasing the number of engagement or follower accounts on social media. This article will focus on examining communication strategies to become a good konten kreator using Ningsih Tinampi's Youtube content as a case study. This research was conducted using a qualitative approach with semiotic analysis methods, then to test the validity of this research. Then the research team will use data triangulation. The results of the study show that a verbal and non-verbal approach with character needs to be owned by a konten kreator. In addition, Ningsih Tinampi's communicator credibility is Terminal credibility, which is a combination of derived and initial that complement each other. This is a combination of forms of verbal and non-verbal communication messages that have been successfully shown in every YouTube content.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126788194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

KOMUNIKASI INTERPERSONAL GURU DAN SISWA DALAM PEMANFAATAN MICROSOFT TEAMS PADA BLENDED LEARNING 教师和学生之间的交流是利用微软TEAMS进行混合学习的

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2180

Nurfatma Kumalahayati, Kiayati Yusriyah

{"title":"KOMUNIKASI INTERPERSONAL GURU DAN SISWA DALAM PEMANFAATAN MICROSOFT TEAMS PADA BLENDED LEARNING","authors":"Nurfatma Kumalahayati, Kiayati Yusriyah","doi":"10.32509/wacana.v21i2.2180","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2180","url":null,"abstract":"Good interpersonal communication between teachers and students in the learning process is very necessary for the smooth running of effective learning, after the implementation of restrictions in the Covid19 era made schools implement blended learning so that the use of Microsoft Teams was used by schools as LMS to help teachers and students. students in the learning process. The purpose of this study is to determine the interpersonal communication of teachers and students in the use of Microsoft Teams, the supporting factors and barriers to interpersonal communication and how effective interpersonal communication is between teachers and students in the blended learning process of Senior High Schools in Bekasi City. The research method used is descriptive qualitative with a case study approach. Data was collected through observation, documentation, and interviews. The results show that interpersonal communication between teachers and students has been running quite effectively with the use of Microsoft Teams as a learning medium that helps teachers and students to be able to connect to online learning in the Covid19 pandemic era. There is openness, empathy, supportive attitude, positive attitude, and equality shown by teachers and students so that there is effectiveness of interpersonal communication. ","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131055903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

FENOMENA MEMANCING KESEDIHAN DI MEDIA SOSIAL (SADFISHING) PADA LITERASI DIGITAL REMAJA 青少年数字识字的社交媒体上令人沮丧的现象

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2290

Radja Erland Hamzah, Citra Eka Putri

{"title":"FENOMENA MEMANCING KESEDIHAN DI MEDIA SOSIAL (SADFISHING) PADA LITERASI DIGITAL REMAJA","authors":"Radja Erland Hamzah, Citra Eka Putri","doi":"10.32509/wacana.v21i2.2290","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2290","url":null,"abstract":"The phenomenon of sadfishing has created a new trend for social media users in Indonesia, where each user seems to have an urge to show his sadness in order to attract sympathy from many people on social media. The act of sadfishing has an impact on the mental health of the perpetrators, including children and adolescents. Lots of Sadfishing content seems to be a common reaction for someone who is going through a difficult time or pretending to be having a difficult time to get viral on social media. This study aims to explain how to digital literacy for social media users can change public opinion in limiting themselves from the sadfishing phenomenon on social media. The type of research used is descriptive qualitative, with a case study method and data collection techniques by interviewing several high school students and university students in Jakarta. The results of the study found that the audience is in the position of The Dominant-Hegemonic Position or the audience is in a position to accept that digital literacy is able to educate and change the opinions of social media users, especially among teenagers to avoid the phenomenon of provoking sadness on social media.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123924941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1