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引用次数: 0
摘要
女人与美密切相关。女人的美一直是社会讨论的话题。因此，在社会上形成了一种美丽的耻辱，这成为了女性看起来漂亮的要求。这促使BLP Beauty抓住大好机会为自己的产品做广告，并创建了一个“做你自己”的主题活动，以建立女性对美丽的信心。女性的美不再遵循社会上对女性美的偏见。为了了解广告活动背后的信息内容，需要进行符号学研究，以找到Be Your Own广告活动背后的信息。本研究采用描述形式的定性方法，并采用菲斯克的符号学内容分析方法。本研究的分析结果表明，BLP beauty在“Be Your Own”广告活动中所展示的女性美是“美就是做你自己”。
Representasi Kecantikan Perempuan Pada Kampanye Be Your Own Melalui YouTube BLP Beauty
Women are closely related to beauty. The beauty of women has always been a matter of discussion in society. Therefore, a beauty stigma is formed in society which becomes a demand for women to look beautiful. This has encouraged BLP Beauty to take great opportunities in advertising its products as well as creating a Be Your Own themed campaign to build women's confidence in being beautiful. Women's beauty no longer has to follow the stigma of women's beauty that develops in society. To get an understanding of the contents of the message behind the advertising campaign, a semiotic study is needed to find the message behind the Be Your Own advertising campaign. This study uses a qualitative approach in a descriptive form and uses John Fiske's semiotic content analysis method. The results of the analysis of this study indicate that the representation of women's beauty displayed in the Be Your Own advertising campaign by BLP Beauty is that beauty is to be yourself.
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