WACANA: Jurnal Ilmiah Ilmu Komunikasi最新文献_第3页

REBRANDING POSAJA DALAM MEMBANGUN BRAND AWARENESS MELALUI INSTAGRAM @posaja.official

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2321

Wina Novita Rachmalia, D. Putra

{"title":"REBRANDING POSAJA DALAM MEMBANGUN BRAND AWARENESS MELALUI INSTAGRAM @posaja.official","authors":"Wina Novita Rachmalia, D. Putra","doi":"10.32509/wacana.v21i2.2321","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2321","url":null,"abstract":"This study explains how the strategy communication carried out by Pos Indonesia in the socialization of PosAja's rebranding. The socialization conducted through social media Instagram, this research was conducted because of the importance of socialization to build brand awareness from the public for PosAja. This research was carried out with qualitative approach, using the case study method. The data collection used is observation and interviews to obtain the results studied. Researchers will analyze strategies communication uses four stages. Getting to know the audience, compiling messages, establishing methods, and evaluation of communication. The results of this study indicate that the effective communication strategy running according to the four stages can be said to be appropriate. But the results on the evaluation that the socialization carried out still feels lacking and needs to improve how internal operating system that is done by the IT division. This needs to be done so that the products being developed is currently running according to the company's wishes, namely the wider community knows products from Pos Indonesia and the community uses the service in accordance with the vision and mission PosAja, which is to make those users a friend to a reliable friend in delivering goods to their destination.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127260589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

POLA KOMUNIKASI PROSTITUSI ONLINE PARA PEDILA DI DOLLY DAN KEMBANG KUNING 多莉和黄花的网络卖淫模式

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2158

Akhsaniyah Akhsaniyah

{"title":"POLA KOMUNIKASI PROSTITUSI ONLINE PARA PEDILA DI DOLLY DAN KEMBANG KUNING","authors":"Akhsaniyah Akhsaniyah","doi":"10.32509/wacana.v21i2.2158","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2158","url":null,"abstract":"This study focusses on the Communication Patterns carried out by “Pedila” (Perempuan yang dilacurkan) in online prostitution in the Dolly and Kembang Kuning, Surabaya. The study uses a descriptive approach by using in-depth interviews. The subject who provided the information was a member of the “KOMPPAS” (Kelompok Pemberdayaan dan Penanganan Korban Traficking Surabaya)organization. Before and after the closure of the localization, even during the covid-19 pandemic until now, the practice of online prostitution is still exists. Using the theory of Interpersonal Communication Patterns and Gender, the results of this study is; There are two types of online prostitution communication patterns, first type 1, namely communication by pimps with guests to carry out negotiations and transactions, then communication by pimps with pedila. The second type is the communication carried out by Pedila directly with the Guest and conducting transactions, without intermediary Pimps. In the Dolly area, Pedila uses Type 1 a lot, while in the Kembang Kuning Pedila area many uses Type 2. Both are risky and vulnerable to crime, violence, and fraud. In Type 1, crime can be obtained from two actors, from Pimps and Guests. While Type 2, crime, violence, and fraud can come from the Guest.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121310110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS JARINGAN KOMUNIKASI OPINI PUBLIK PADA FENOMENA “PEMECATAN Dr TERAWAN” DI TWITTER 分析公众舆论的网络分析TWITTER上的“TERAWAN医生的脱离困境”现象

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2192

Agus Rafi Al Majid, Widyo Nugroho

{"title":"ANALISIS JARINGAN KOMUNIKASI OPINI PUBLIK PADA FENOMENA “PEMECATAN Dr TERAWAN” DI TWITTER","authors":"Agus Rafi Al Majid, Widyo Nugroho","doi":"10.32509/wacana.v21i2.2192","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2192","url":null,"abstract":"This study aims to determine the system-level communication network and actors on the “Terawan” link and to find out public opinion about this phenomenon and how the IDI organization reacts in responding to public opinion. By using the theory of Computer Mediated Communication (CMC). The method used in this research is a quantitative approach with the method of Social Network Analysis with Netlytic and Gephi and content analysis. The population used in this study are active Twitter users, with a maximum sample of 2500 obtained from Netlytic. The results showed that this network has 1969 Nodes and 1991 Edges, with 5 large clusters in this network. This network has a value of Diameter 19, Destiny 0.000604, Reciprocity 0.011160, Centralization 0.107200 and Modularity 0.810800. The most influential actor in this network is @heraloebs with a Degree Centrality value of 391 and an Eigenvector Centrality value of 1.0. Therefore, this network includes a network that is widespread in the distribution of information, with influential actors in the distribution of information such as @heraloebss. While the focus of communication carried out by the IDI organization in responding to public opinion regarding the phenomenon of “Dr Terawan’s dismissal”","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123069509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MANAJEMEN PRODUKSI KONTEN ‘SKETSAMU’ DI YOUTUBE MUHAMMADIYAH CHANNEL

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.1999

Rhafidilla Vebrynda

引用次数: 0

REPRESENTATION OF POWER AND IDEOLOGY ON JOKOWI'S SPEECH 佐科威演讲中的权力和意识形态代表

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2143

Haryo Sutanto, Dwi Purbaningrum

{"title":"REPRESENTATION OF POWER AND IDEOLOGY ON JOKOWI'S SPEECH","authors":"Haryo Sutanto, Dwi Purbaningrum","doi":"10.32509/wacana.v21i2.2143","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2143","url":null,"abstract":"A speech reflects the power and ideology of the communicator when it is delivered. It also has the representation of the social and political situation at the time it is delivered. The speech is about the successful handling of the Covid-19 Pandemic and the initial success of economic recovery among ASEAN countries. This research intends to open a new understanding of a speech discourse. A speech discourse can carry many meanings that are packaged in the representation of the power and ideology of the communicator. Having the ability to read the meaning behind a speech is an advance in building a civil society. The representation were analyzed through three level of analysis of critical discourse analysis. The first is to analyze text with features associated with the text as-a-whole, the second is to analyze text with features related to text at the sentence level and word level, and the third is to analyze the findings through contextual interpretation. The result of this speech analysis shows that Jokowi’s speech has represented the power of Indonesia as the next leader of ASEAN Chair in 2023 and the ideology of Indonesia to develop together with other Southeast Asia countries in ASEAN. ","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125784107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

KEKERASAN VERBAL DALAM KASUS PENGANIAYAAN ADE ARMANDO DI TWITTER 阿芒多在推特上遭受虐待的口头暴力

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2132

Unwanus Sidik, Umi Halwati, Nawawi Nawawi

{"title":"KEKERASAN VERBAL DALAM KASUS PENGANIAYAAN ADE ARMANDO DI TWITTER","authors":"Unwanus Sidik, Umi Halwati, Nawawi Nawawi","doi":"10.32509/wacana.v21i2.2132","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2132","url":null,"abstract":"Content on social media spreads almost unstoppably, both positive and negative. Due to its virtual nature as well as the fading culture of politeness in society, it can now be seen that uploads or comments in it tend to display harsh and even obscene words called verbal violence. This study aims to determine the form of language used in social media and comments on posts on Twitter social media. This research method uses a qualitative descriptive method. The source of research data comes from social media Twitter, while the data is in the form of uploads and comments on verbal violence on Twitter. The data collection technique uses documentation techniques. Data analysis used qualitative analysis techniques and techniques for checking the validity of the data which was carried out by checking the persistence of observation and checking techniques. The results showed that the form of language used in Twitter sentences has accuracy, clarity, and straightforwardness. While comments on posts on Twitter in the form of verbal violence include: insults, swearing, hyperbole, dysphemism, stigmatization, and associations in animals. The verbal violence on Twitter shows that the Indonesian people do not care about the polite language culture, so that it becomes input for the government and community leaders to find a complete solution in overcoming this quite worrying problem.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"22 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125842796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

LITERACY EVENT SEBAGAI KAMPANYE PUBLIC RELATIONS DALAM MENINGKATKAN SEMANGAT LITERASI MASYARAKAT INDONESIA 扫盲活动作为一项促进印尼扫盲精神的公共关系活动

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2064

Anisa Diniati, Razie Razak, M. Lestari

{"title":"LITERACY EVENT SEBAGAI KAMPANYE PUBLIC RELATIONS DALAM MENINGKATKAN SEMANGAT LITERASI MASYARAKAT INDONESIA","authors":"Anisa Diniati, Razie Razak, M. Lestari","doi":"10.32509/wacana.v21i2.2064","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2064","url":null,"abstract":"Tel-U Literacy Event 2021 seeks to embrace various pentahelix elements to call for the spirit of literacy so that they can provide knowledge that can be utilized in improving people's welfare. This study aims to explore what Public Relations campaign strategies are being carried out to increase the literacy spirit of the Indonesian people. The type of research used is descriptive research using a qualitative approach. The primary data sources used are the results of observations and interviews with key informants, supporting informants, and expert informants in the field of event management, public relations campaign management, and literacy. The results showed that in implementing the Public Relations campaign strategy in increasing the spirit of literacy, there are five main stages consisting of situation analysis, planning programming, pentahelix strategy, Taking Action Communication, and monitoring evaluation. Situation analysis and monitoring evaluation are two interconnected stages, this stage the Literacy Event routinely conducts After Action Review activities in order to find out the advantages and disadvantages of the events being held. Through these three activities, Literacy Event is much easier to determine the purpose of the activity, target audience, themes and topics, until the implementation of the activity takes place.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125299257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

SELF DISCLOSURE DAN PERFORMATIVITAS KAUM LESBIAN ANDRO PADA MEDIA BARU (TIKTOK)

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2268

Andrine Prima Afneta Arzil

{"title":"SELF DISCLOSURE DAN PERFORMATIVITAS KAUM LESBIAN ANDRO PADA MEDIA BARU (TIKTOK)","authors":"Andrine Prima Afneta Arzil","doi":"10.32509/wacana.v21i2.2268","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2268","url":null,"abstract":"This research is a scientific analysis of media which is closely related to social practices that occur in society as well as representation of gender identities in digital media. This research was conducted to determine the discourse of self disclosure, physical and appearance performativity, homosexual talk performativity, and sexual activity performativity displayed by lesbian (andro) on her new media accounts (Tik Tok) and how Tik Tok is interpreted as a medium of resistance lesbians today. By using a qualitative research methodology, this study puts itself in a digital ethnographic approach. The data collected in this digital ethnographic study is in the form of in-depth and comprehensive observations of 227 video content uploaded by creators, making transcripts on each content then categorized, and conducting analysis in accordance with research objectives. Through audio-visual that legitimize their performativeness, from here, their identity is formed, reshaped, displayed, and conveyed to the mass audience through self-disclosure. Thus, this actualization event leads to resistance. The body is not only understood as a plate on which sexuality and gender are formed, but gender and sexuality itself are labeled into the body. Identity, then, is formed performatively through discourse. Gender identity is an effect produced by individuals because it displays gender act practices.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"16 12","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120938814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP REMAJA PADA BUDAYA KOREAN POP DI KOTA SURABAYA 影响青少年对韩国流行文化态度的因素

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-12-29 DOI: 10.32509/wacana.v21i2.2278

Yodiva Fitri Amalia, Didik Tranggono

{"title":"FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP REMAJA PADA BUDAYA KOREAN POP DI KOTA SURABAYA","authors":"Yodiva Fitri Amalia, Didik Tranggono","doi":"10.32509/wacana.v21i2.2278","DOIUrl":"https://doi.org/10.32509/wacana.v21i2.2278","url":null,"abstract":"At present the global influence in the spread of culture is increasingly visible due to various factors. Supporting factors such as social media and mass media. In the development of the phenomenon of K-Pop (Korean Pop) or the wave of the Korean Wave in Indonesia, this has led to the emergence of many communities of lovers of K-Pop artists, especially for teenagers, of course many have formed a community so that they can share information or knowledge about the Korean Wave. Korean pop culture is highly accepted by teenage fan groups in the city of Surabaya. The purpose of this study is to determine the effect of role models and the expression of idolization of Korean pop culture on adolescent attitudes in the city of Surabaya. The theory used is Korean pop culture which consists of Role Models and Expression of Idoltation. Besides that, it also uses the theory of adolescent attitudes. The research method used in this research is quantitative. With data collection techniques through the distribution of questionnaires/questionnaires. The results of this study show the results of multiple linear regression analysis, the dimension of Korean pop culture that has the greatest influence on adolescent attitudes in the city of Surabaya is role mode with an overall indicator mean of 2.95. Then the results of the hypothesis test show that the influence given by Korean pop content culture on adolescent attitudes in the city of Surabaya has an influence of 81%.","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121978107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

HIPERSEMIOTIKA PADA MITOS TENTANG COVID-19 DI MEDIA SOSIAL FACEBOOK DAN WHATSAPP FACEBOOK和WHATSAPP社交媒体上关于COVID-19神话的hipermiotika

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2022-06-30 DOI: 10.32509/wacana.v21i1.1891

Tita Sahara

{"title":"HIPERSEMIOTIKA PADA MITOS TENTANG COVID-19 DI MEDIA SOSIAL FACEBOOK DAN WHATSAPP","authors":"Tita Sahara","doi":"10.32509/wacana.v21i1.1891","DOIUrl":"https://doi.org/10.32509/wacana.v21i1.1891","url":null,"abstract":"In the era of the Covid-19 pandemic, myths emerged in the community through the Internet, especially social media Facebook and Whatsapp. In the midst of increasing cases of Covid-19 transmission, the spread of information related to Covid-19 on the Internet can easily and quickly spread in the community. This has resulted in panic leading to belief in myths related to the prevention and treatment of Covid-19 without seeking further information. For example, myths about the efficacy of onions and garlic, cooking lodeh vegetables in Yogyakarta and making wong-wongan rice as ritual to ward off natural disasters and diseases in Bali. This article examines the excessive content of signs in mythical texts. This study aims to understand the signs of hypersemiotics in the myth txt. The study uses a constructivist paradigm with a qualitative approach and descriptive type and uses hypersemiotic theory. Data were collected by documentation study and interviews. The data were analyzed by Yasraf A. Piliang’s hypersemiotic analysis method. As a result, researchers found hyper-signifier and hyper-code in mythical texts. Also the exixtence, meaning and function of hypersemiotic signs in myth","PeriodicalId":251187,"journal":{"name":"WACANA: Jurnal Ilmiah Ilmu Komunikasi","volume":"159 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123101476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0