Professional Discourse & Communication最新文献

{"title":"Digital didactics: technologies & practices","authors":"E. Voevoda","doi":"10.24833/2687-0126-2020-2-2-89-94","DOIUrl":"https://doi.org/10.24833/2687-0126-2020-2-2-89-94","url":null,"abstract":"On April 25, 2020, MGIMO University held the inter-institutional scientific and practical seminar (with international participation) “Digital Didactics: Technologies and Practices” organized by the Department of Pedagogy and Psychology. Educators and researchers from Russia, Belarus and Moldova met in the wake of the COVID-19 pandemic, which sent students and professors online, to discuss the problems related to teaching and learning from home and share the immediate experience of the first month in quarantine conditions. MGIMO welcomed colleagues from Moscow Pedagogical State University, Financial University under the Government of the Russian Federation, Moscow Polytechnic University, Academy of Labour and Social Relations, Esenin Ryazan State University, Pushkin State Russian Language Institute, Belarusian State University, Komrat State University (Moldova), Federal Research Centre Computer Science and Control of the Russian Academy of Sciences. The participants of the seminar discussed the place and role of online courses in university education, ways of presenting teaching material and teaching methods as well as pedagogical and psychological problems in online education.","PeriodicalId":222389,"journal":{"name":"Professional Discourse & Communication","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121717674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Teaching consecutive interpretation as a way to develop professional competences of future specialists in international affairs","authors":"Обучение Устному, Последовательному Двустороннему, Переводу Как Способ, Формирования Профессиональной, Г.А. Паршутина","doi":"10.24833/2687-0126-2020-2-2-58-70","DOIUrl":"https://doi.org/10.24833/2687-0126-2020-2-2-58-70","url":null,"abstract":"The article makes the case that the skills of consecutive interpretation are the key ones among professionally relevant competencies of modern specialists involved in international relations. Focusing on the specificity and complexity of the interpretation process, the author considers the issue of cross-language asymmetry.The author gives ground for making consecutive interpretation the object of analysis by emphasizing the fact that the related training modes are, on the one hand, cross-functional and multifaceted, and, on the other hand, universal. Their convenience and usefulness for both students and teachers are highlighted, since they help identify learning problems of special importance, was to fix them and elaborate new strategies for interpretation skills development.The purpose of the paper is to reveal and analyze the most typical mistakes in interpretation as well as outline methods of their prevention. The author sums up a number of theoretical sources, that serve as the main methodological basis for the analysis of the phenomena in question, and reflects on her own teaching experience at MGIMO University.The methods of analysis applied herein comprise elements of generalization and classification, contextual and semantic analysis, pragmafunctional analysis, empiric investigation through observation and experiment.The presented analysis results in the overview and the rationale of the most common translation mistakes arising in the process of students’ mastering skills of bilingual consecutive interpretation, and the set of suggested corrective exercises. The paper highlights the value of propaedeutic work and the process of building up successful learners’ activities.","PeriodicalId":222389,"journal":{"name":"Professional Discourse & Communication","volume":"210 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122930229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A pragmatic approach to the analysis of marketing adaptation to Russian national culture","authors":"Anna N. Tikhomirova","doi":"10.24833/2687-0126-2020-2-2-31-46","DOIUrl":"https://doi.org/10.24833/2687-0126-2020-2-2-31-46","url":null,"abstract":"There are a great number of transnational corporations operating all over the world. All of them are facing the issue of national culture, and cross-cultural difference is of vital importance. Choosing appropriate marketing strategy assures success or failure on the international market. The concept of culture is very dynamic and requires constant observation. The tasks marketing managers started to deal with became more complex, requiring cultural sensitivity and ability to overcome cross-cultural differences.The research, presented in this paper, attempts to analyze whether national culture affects marketing strategy of international companies. The framework of cultural dimensions developed by Hofstede was taken as a basis for the analysis of Russian national culture. The author resorts to the quantitative approach based on the conducted survey and analyzes data collected in the Russian Federation. At first cultural values were used to identify Russia. Cultural values were measured at the individual level and compared to the previous findings on Russian culture. Analysis of differences in cultural values on the individual level among Russian population has shown that there is some kind of difference between previous findings related to Russia and findings obtained during the research. The level of adaptation was evaluated from the consumers’ point of view. Questionnaire was designed based on the analyzed literature, and obtained data was statistically analyzed with SPSS. Linear regression and correlation analysis were used to prove the hypotheses of the research work. Though Russian national culture was depicted as unique with a great number of peculiarities, in the industries, analyzed in this paper, the connection between marketing strategy adaptation and uncertainty avoidance, and marketing strategy adaptation and dimension of collectivism for fast moving consumer goods was proved statistically.The second stage of the research included the analysis of the empirical evidence of the cultural adaptation of the advertisement of fast moving consumer goods for the Russian consumer. A number of samples were analyzed, and two cases are presented in the paper. The pragmatic approach was used for the analysis of the empirical data.The results of the study add to the theoretical knowledge about the relationship between cultural dimensions in Russia and marketing strategies employed by transnational companies. They also contribute to the knowledge about Russian consumers’ behavior patterns. The framework can be potentially applied to other spheres of professional business in Russia.","PeriodicalId":222389,"journal":{"name":"Professional Discourse & Communication","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131288748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Dialectal vocabulary of labour activities of the people residing on the banks of the Nepryadva River","authors":"N. Krasovskaya, L. V. Kilmamatova","doi":"10.24833/2687-0126-2020-2-2-47-57","DOIUrl":"https://doi.org/10.24833/2687-0126-2020-2-2-47-57","url":null,"abstract":"The main goal of this article is to draw readers' attention to the dialectal vocabulary, which belongs to the thematic group of labour. Dialectal vocabulary is most often associated with historical facts, it reflects the traditional worldview of a person, his/her system of values. The article considers lexical units that were recorded on a territory rich in its historical and cultural past. This article is devoted to the analysis of dialectal vocabulary, reflecting labour activity and professional occupation of people living in the basin of the upper reaches of the Nepryadva River. Since ancient times, the population of this region was engaged in various activities and crafts. The thematic group “Labour activity” comprises a whole complex of subgroups that have repeatedly become the subject of consideration by linguists. In the framework of the article, the authors focus on the lexical empirical material that exists in the Tula group of dialects. They analyze a particular part of lexis that reflects important areas of human activity, such as field cultivation, gardening, horticulture, animal husbandry, poultry farming. As a result of the study, it is concluded that the dialectal vocabulary of the specified thematic group is a system, and the selected empirical material makes it possible to see the identity in the dialects of the studied settlements and certain differences. It should be emphasized that, despite the persistent tendency to leveling, dialectal lexical units related to the thematic group of labour continue to exist in modern dialects of the Russian language. The considered lexical units and samples of dialectal professional discourse require further scientific consideration.","PeriodicalId":222389,"journal":{"name":"Professional Discourse & Communication","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132698407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Dynamics of the cold war concept’s figurative component in the US political discourse","authors":"N. A. Kovalev","doi":"10.24833/2687-0126-2020-2-1-10-22","DOIUrl":"https://doi.org/10.24833/2687-0126-2020-2-1-10-22","url":null,"abstract":"The article presents the results of a study aimed at analyzing the dynamics of the development of the COLD WAR concept’s figurative component in political discourse based on the material of the American media. The research conducted using the methods of discursive, conceptualdefinitional and comparative analysis has shown that the COLD WAR concept is a complex multi-component concept-scenario (or dynamic frame) that evolved during the second half of the 20th century. The figurative component of the concept manifests itself in its metaphorization and develops as the concept penetrates into the American mass consciousness. Throughout its history the COLD WAR concept has been both the source domain and the target domain of metaphorization with numerous models of metaphorical reinterpretation. Moreover, the author states that demetaphorization of the concept has also played a big part in the development of its figurative component. The article opens up a perspective for the study of the conceptual field of the “cold war” in different linguocultures, which is very important considering the changing international situation and the emergence of such concepts as COLD WAR 2, COLD WAR 2.0, etc.","PeriodicalId":222389,"journal":{"name":"Professional Discourse & Communication","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133869940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The mixing of language codes in anglophone postmodern literature","authors":"E. A. Denisova","doi":"10.24833/2687-0126-2020-2-1-49-58","DOIUrl":"https://doi.org/10.24833/2687-0126-2020-2-1-49-58","url":null,"abstract":"The study of the mixing of language codes on a par with linguistic and extralinguistic factors that determine peculiarities of the equal functioning of two (or more) languages in a communicative act or in a literary text, in particular an anglophone literary text, is studied at the interdisciplinary level and is relevant. Traditionally, the phenomenon of mixing language codes is considered as a separate aspect of language interactions, as well as in the context of such linguistic phenomena as: borrowings, interference, bilingualism, diglossia, code switching, etc. The interest of linguists to language mixtures arose in the middle of the 20th century. This is evidenced by works in the field of structural phonology theory, information theory, bilingualism theory, considering successfully coexisting language systems (two or more). In linguistics, as in the other interdisciplinary studies, today debates about the nature of bilingualism and the prerequisites for its occurrence take place. Traditionally, bilingualism is considered to be a forced phenomenon arising from the established use of two languages in society. However, we emphasize that the so-called tradition of using several languages in speech is not always present in society, unlike the Anglophone postmodern literature of the last century, where the presence of language mixtures (foreign language insertions) is one of the characteristic features. The key issue of this article is the Anglophone literary text created by bilingual bi-cultural writers using the strategy of language mixing (code switching) not only as a language game, but also as a full-fledged linguistic phenomenon, the mechanism of interaction of components of language insertions, demonstrating a certain style, cultural way of portrayed social and linguistic environment.The aim of the study is to analyze the language and speech activity of the characters of a certain language group on the material of the Anglophone literary text. ","PeriodicalId":222389,"journal":{"name":"Professional Discourse & Communication","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126701229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The ‘meeting’ situation model in English professional communication","authors":"S. Anokhina","doi":"10.24833/2687-0126-2020-2-1-37-48","DOIUrl":"https://doi.org/10.24833/2687-0126-2020-2-1-37-48","url":null,"abstract":"The paper describes the “Meeting” situation model using componential analysis. The aim of the present study is to reveal and systematize functional-pragmatic and cognitive features of this professionally regulated genre. The results of the analysis may be summarized as follows: the speech interaction dominant has been revealed; the main speech strategies were defined within studied communicative event for every participant on the basis of their pragmatic goals; these strategies realize their status as a discourse person. The research considers the interrelation between participants’ speech strategies and semantic steps referring to their gender. We present a multilevel model of the situation, its structure and specific features of each level. The components of the cognitive level are constituted by the cultural background, shared by every participant. The distinctive feature of the paralinguistic level is the hierarchy of its components: participants’ pragmatic goals, the hierarchy of their speech strategies based on the criteria “shared/unique”, “dominant/peripheral” and their “contribution” into representing participants’ position status. On the lingua-pragmatic level, speech acts expressing communicative intentions have been summoned as an opposition on the basis of the “expressed modality” criterion, which also reflects some gender peculiarities. On the semantic level, there is no unequivocal correlation of the semantic steps, speech acts and the priority of semantic steps in realizing speech strategies.","PeriodicalId":222389,"journal":{"name":"Professional Discourse & Communication","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131486693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Interaction of cultural and language competencies in the development of non-native speech skills in educational discourse","authors":"E. Savitskaya","doi":"10.24833/2687-0126-2020-2-1-59-71","DOIUrl":"https://doi.org/10.24833/2687-0126-2020-2-1-59-71","url":null,"abstract":"The article is aimed at analyzing the cognitive aspect of educational discourse, viz. the effect of cultural competence on linguistic competence in the process ofspeech generation. The author considers the problem of transmitting knowledge about the world by means of language from generation to generation in the mental and linguistic ontogenesis. In contrast to the prevailing opinion, the author proves that language itself does not contain information accumulated within linguoculture, but only facilitates the transfer of cultural information that is not derived from language. It is drawn from other sources: innate cognitive programs, patterns of behavior, reactions to external stimuli, mental strategies; directly from the surrounding extralinguistic reality through senses etc. The author also describes the means and methods of fixing cultural knowledge in language structure. The research is based on English and Russian language material.","PeriodicalId":222389,"journal":{"name":"Professional Discourse & Communication","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127129983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Stereotype-forming potential of metaphors in creating the image of Russia in German mass media discourse","authors":"V. A. Nagumanova","doi":"10.24833/2687-0126-2020-2-1-23-36","DOIUrl":"https://doi.org/10.24833/2687-0126-2020-2-1-23-36","url":null,"abstract":"The paper considers metaphor as a tool of forming and/or maintaining stereotypes about Russia in German mass media discourse. The actualization of stereotypes in media texts plays a key role in creating the image of a country in the mind of the recipient, while researches pay attention to both extralinguistic factors and linguistic ways of introducing a stereotype into the text. Metaphor is one of the effective ways to actualize stereotypes, as it has the ability to influence the perception of information, it can have a strong effect on the recipient, including the formation of his/her world outlook. The author analyzes the implementation of stereotypes about Russia in German mass media through various metaphorical models. The empirical material comprises metaphorical statements selected from online versions of the most popular social and political newspapers and magazines in Germany.","PeriodicalId":222389,"journal":{"name":"Professional Discourse & Communication","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131393473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ryazan sustainable combinations of terminological character associated with lace","authors":"S. O. Kiparisova","doi":"10.24833/2687-0126-2019-1-4-57-67","DOIUrl":"https://doi.org/10.24833/2687-0126-2019-1-4-57-67","url":null,"abstract":"The purpose of this article is to present a multidimensional view of professional speech of residents of the Ryazan region by putting focus on stable combinations of a terminological nature. The empirical material comprises elements which belong to the semantic group of lacemaking and weaving. Examples are taken from dictionaries and the data of linguistic expeditions. Main research methods are lexical-semantic, linguo-cultural analysis of selected linguistic facts and quantitative analysis.","PeriodicalId":222389,"journal":{"name":"Professional Discourse & Communication","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128752439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}