Problems of Innovation and Investment Development最新文献

{"title":"Marketing communications technologies in modern conditions","authors":"Olha Sievonkaieva","doi":"10.33813/2224-1213.26.2021.9","DOIUrl":"https://doi.org/10.33813/2224-1213.26.2021.9","url":null,"abstract":"Abstract. Modern companies and enterprises, regardless of the field of activity, try to establish and organize lasting relationships with consumers, partners, suppliers, etc.\u0000One of the means of solving this issue is the introduction of effective communication activities in enterprises, which is able to ensure their prosperity and effective functioning in the new business environment.\u0000Companies need to implement the principles of customer-centric marketing: to create products and services based on the needs and values of the customer, the study of customer experience, to use the knowledge of emotional intelligence. With the help of the latest marketing communication technologies, namely: to be in the right state using the knowledge of emotional intelligence and customer orientation, you can very effectively and reasonably convince your current and future consumers to act in the desired way: share company values, be a brand ambassador and be a regular customer.\u0000Keywords: marketing communication technologies, emotional intelligence, resource state, customer orientation, consumer loyalty, contact points, customer- centric marketing.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121119878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peculiarities of formation of potential of telecommunications enterprises","authors":"O. Fedorenko","doi":"10.33813/2224-1213.26.2021.15","DOIUrl":"https://doi.org/10.33813/2224-1213.26.2021.15","url":null,"abstract":"The purpose of the article – to analyze the peculiarities of forming the potential of a telecommunication enterprise and to suggest ways to increase the efficiency of its use. Research methodology. In the process of preparation of the article the methods of analytical, statistical and financial analysis were used. A scientific novelty is the proposal to use effective indicators of economic efficiency of the enterprise, such as profitability, profitability, cost, return on resources, investment, etc. to assess the effectiveness of the formation and use of the potential of the telecommunications enterprise. Conclusions. 1. The study of trends in the formation of the potential of telecommunications enterprises in Ukraine has determined that the pace of its development corresponds to the basic principles and principles of the concept of economic development and strategy of information society development adopted in Ukraine. The development of the economy of telecommunications enterprises is facilitated at the state level by developing new legislation in the information and telecommunications technologies sector in Ukraine, discussing and adopting new strategies for digital transformation aimed at using big data, blockchain, cloud technologies, robotics and the Internet of Things. 2. It is determined that the potential of a telecommunications enterprise is a unity of organizational, technical and information capabilities that contribute to the preparation and adoption of management decisions and influence its development. Features of capacity building determine the following components that ensure its functioning: software and hardware; personnel; information (databases); organizational, marketing, technical, technological, etc. 3. The system of financial indicators for definition of efficiency of functioning of the formed potential of the telecommunication enterprise is offered. 4. To ensure the formation of a strong potential of the telecommunications company in the work identified a number of key measures, including the creation of information systems, ensuring its operation by special staff, information security, creating new digital products and services, e-commerce and digital marketing. business analytics and big data management, etc.\u0000Key words: telecommunication enterprises, capacity building, potential structure of telecommunication enterprise, evaluation indicators, state support.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117291244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Prospects for intensifying the promotion of Ukrainian goods and services on foreign markets by trade diplomacy","authors":"O. Boyko","doi":"10.33813/2224-1213.26.2021.1","DOIUrl":"https://doi.org/10.33813/2224-1213.26.2021.1","url":null,"abstract":"The purpose of the article is to analyze the features and effectiveness of Ukraine’s trade diplomacy at the present stage, in particular in the field of promoting domestic goods for services to international markets.\u0000The research methodology consists in the use of methods of analysis, synthesis, comparison, generalization, forecasting, as well as in the use of systemic, activity- based and historical approaches.\u0000The scientific novelty is due to the fact that the article presents proposals for solving the problem of enhancing the promotion of Ukrainian goods and services to foreign markets by means of trade diplomacy.\u0000Conclusions. As a result of the study, it was found that the further development of Ukraine’s trade diplomacy, basically, comes down to the pro-European direction and is closely related to the prospects for the implementation of «industrial visa- free» with the EU within the framework of the ACAA Agreement.\u0000Key words: trade diplomacy, foreign trade policy of the state, efficiency, diplomatic relations, the art of negotiations, marketing research, strategies.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128396020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategic analysis of the competitiveness of the enterprise","authors":"Y. Grynchuk, A. Muzychenko, Kseniia Prykhod’ko","doi":"10.33813/2224-1213.26.2021.4","DOIUrl":"https://doi.org/10.33813/2224-1213.26.2021.4","url":null,"abstract":"The purpose of the article is to develop a methodology of strategic analysis of enterprise competitiveness.\u0000The methodological basis of the research is the use of general scientific methods: the method of analysis and synthesis, theoretical generalization and comparison, and the means of modern computer technology for data visualization.\u0000The scientific novelty of the received results consists of developing a logical and linguistic methodology of competitiveness analysis in the long term.\u0000The article is devoted to the development of strategic analysis of the competitiveness of the enterprise.\u0000Relevance of research is caused by enterprises management in the modern markets that use innovations of products or technologies, constantly face competition, and according to its condition, should make decisions on strategic development in conformity with the country’s development market inquiries the society. Thus, the problem is not only for new companies but also for those that already function in the market and carry out planning of economic activity to become the market leader, not to lose leadership, to keep the positions. The given methodology can be used by any enterprise irrespective of the type of activity, form of ownership, or strategic goals.\u0000Conclusions. According to the study results, the methodology of strategic analysis, which is based on the study of potential internal development of the enterprise, taking into account the influence of external factors, which include macroeconomic factors of influence and market conditions. The basic approaches to the analysis of the competitiveness of the enterprise of foreign and domestic researchers are investigated in the article. The essential components of competitive advantages, which include price and non-price factors, are considered. Peculiarities of carrying out the analysis of the competitiveness of the enterprise after Porter are defined. The methodology of competitiveness analysis in the long term is developed. The main components of the strategic analysis are the estimation of activity scale in a long-term prospect, determination of strategic aims of the company, determination of aims of market coverage, selection of strategy type, selection of basic subjects of influence on competitive advantages, assessment of future relations with suppliers and buyers, assessment of cost price level, assessment of the quality of products and services and unique properties of products, formation of internal price policy.\u0000Key words: strategy, strategic analysis, competitiveness, competitive advantages.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128443708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Assessment of air pollution in cities by road transport in projects for managing the metropolis ecological state","authors":"O. Bakulich, E. Samoilenko","doi":"10.33813/2224-1213.26.2021.13","DOIUrl":"https://doi.org/10.33813/2224-1213.26.2021.13","url":null,"abstract":"The article is devoted to the study of the pollution level in the city streets by road transport. Purpose. The aim of the work is to operative assess the concentration of pollutants in street canyons in projects for managing the ecological state of the metropolis. Research Methodology. The article used statistical analysis, mathematical modeling. Scientific novelty. A model for assessing the level of air pollution in city street canyons is proposed. On the basis of this model, the concentration of pollutants in the street canyons of the Pechersky district of Kiev was determined, taking into account the daily dynamics of the traffic flows intensity. Conclusions. The research results can be used in the operational forecasting of the pollution level of the roadside space ecosystems, which will allow timely, by controlling the parameters of the traffic flow, to prevent critical situations in which the concentration of pollutants exceeds the maximum permissible values.\u0000Key words: management, transport, pollution assessment, traffic flow, design, modeling of pollution fields.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127203150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Diagnostics of innovative activity in an educational institution","authors":"O. Yakovets","doi":"10.33813/2224-1213.26.2021.11","DOIUrl":"https://doi.org/10.33813/2224-1213.26.2021.11","url":null,"abstract":"Purpose – substantiation of the necessity of diagnosing innovative activity in an educational institution and generalization of a set of tasks solved by innovative diagnosing with separation of its types, principles and stages; investigation of possible risk factors in the educational diagnosis of innovation. Research methodology. The methods of system analysis and synthesis were used in the research, and the method of generalization was used, which allowed to determine the optimal approach to the identified issues. Scientific novelty. The article summarizes the concept of «diagnosis» as a term used in educational activities for innovation. The tasks which are called to solve diagnosing of innovative activity are opened. The types, stages and principles of diagnostics of innovative activity in an educational institution are widely presented. Methods of diagnostics of innovative activity are investigated. Attention is paid to the risk factors that appear in the way of innovation. Conclusions. Introducing atypical for nomenclature management culture methods and technologies for diagnosing innovation processes, management encounters numerous obstacles due to lack of creative activity, indecision of managers, inability to respond quickly and adequately to the needs of innovative development of education, obstacles and prohibitions «from above». It is the diagnosis of innovation that is the element that will suspend the processes of degradation of innovation in the school. Andmastering a set of methods and principles for diagnosing innovation will help increase the competitiveness of the institution.\u0000Keywords: innovation, innovation activity, diagnosing innovation activity, management analysis, educational institution.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"438 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134448604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of the effectiveness of financing projects using crowdfunding","authors":"K. Horiacheva, Yuliia Tytomir, O. Burdiuh","doi":"10.33813/2224-1213.26.2021.7","DOIUrl":"https://doi.org/10.33813/2224-1213.26.2021.7","url":null,"abstract":"Purpose – analysis of key performance indicators (KPIs) for the success of innovative projects that try to raise funds indirectly through crowdfunding platforms. Research Methodology. The interdisciplinary method of discourse analysis and systematic approach were used in the context of this work; the comparative method allowed to determine the optimal approach to the problem. Scientific novelty. The field of financial support lacks tools to encourage market participants to provide them with ideas and projects that can be financed through crowdfunding. Conclusions. The following indicators influence the creation of a viable crowdfunding mechanism and the growth of fundraising: narrative (or previous history), a clear goal and planned duration of the project; investment in communication schemes and visualization of advertising, and third-party support (positive feedback) focus on the pledge process rather than on the financial goal; distribution of crowdfunding into structured categories. At the same time, the success of crowdfunding is not tied to the size of the reward and any location.\u0000Key words: crowdfunding; key performing factors; alternative financin","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134523373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Regulation of nature management with the application of fiscal methods","authors":"Adam Bodayuk","doi":"10.33813/2224-1213.26.2021.14","DOIUrl":"https://doi.org/10.33813/2224-1213.26.2021.14","url":null,"abstract":"The purpose of the article is to develop and apply the concepts and mechanism of fiscalization to the processes of managing the collection of payments from business entities to the budget for environmental offenses.\u0000The research methodology - application of the resource approach to the defini- tion of concepts, abstract-logical, system-structural and comparative analysis, ranking.\u0000The scientific novelty. The mechanism of fiscal management of nature users for their environmental pollution is revealed; the peculiarities of the calculation of the ecological tax, the distribution of the amounts of the current tax between the state and local budgets are indicated; applied innovations are substantiated taking into account the factor of ownership of natural resources.\u0000Conclusions. The need for environmental fiscalization is due to the environmental situation in the country, the fiscal system, energy and industrial security, pricing policy, business activity, the country’s international obligations and other factors.\u0000Key words: management, fiscal, in the use of nature, property, people, waste, pollution, rates, natural objects.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"13 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126865029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Economy of households under conditions of pandemic instability","authors":"M. Fedyk","doi":"10.33813/2224-1213.26.2021.10","DOIUrl":"https://doi.org/10.33813/2224-1213.26.2021.10","url":null,"abstract":"The purpose of the academic paper lies in assessing the state of income, expenditure and savings of households under conditions of pandemic instability. The research methodology is based on the statistical analysis of data on income, resources and savings of households in Ukraine for 2010-2020. The scientific novelty involves identifying the positive and negative effects of the pandemic on the household economy. Conclusions. The positive and negative effects of the impact of spreading the pandemic on the household economy have been revealed in the research, and as a result, the decline in economic activity and the growth of unemployment in Ukraine. It has been determined that in the period of 2020 pandemic, costs decreased by 2% and resources increased by 3%. In 2020, the share of expenditures on food and non-alcoholic beverages increased from 46,6% to 48,1% in 2019, and on non-food goods and services - decreased from 41,5% to 39,8%. The population with per capita equivalent total income per month, below the actual subsistence level, was 8,9 million people in 2019 (23,1%), in 2020 – 8,8 million people (23,2%). Despite experts’ assessments of the likely increase in poverty as a result of COVID-19 spreading under two scenarios (according to the absolute criterion, it will increase from 27,2 to 43,6%; according to an absolute criterion, it will increase from 27,2 to 50,8%). It can be noted that the COVID-19 pandemic has had a negative impact on the poorest sections of the population with low incomes. It has been determined that in the context of social-economic impact of COVID-19, families who find it more difficult to diversify their own incomes are the most vulnerable ones. The following categories have been most affected by the pandemic (they will have had the largest increase in poverty compared to the baseline scenario), namely: households with three or more children; single parents with children; households with children under three; single retirees over 65 years.Along with this, thanks to the monetary policy that has ensured a stable level of inflation and return on deposits, the share of household deposits has increased the most in the last ten years to 27%. However, it is worth noting that quarantine and the COVID-19 pandemic have led to a trend towards a partial flow of population resources from time deposits to card and savings accounts. After all, citizens sought to have free money in case of unforeseen expenses due to the uncertainty of the future development of events.\u0000Key words: households, income, resources, consumer expenditures, economic crisis, pandemic instability, quarantine restrictions.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128221495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Retrospective analysis of foreign investment in the context of the evolution of economic theories","authors":"Maryana Orshanska","doi":"10.33813/2224-1213.26.2021.3","DOIUrl":"https://doi.org/10.33813/2224-1213.26.2021.3","url":null,"abstract":"The article provides a retrospective analysis of the formation and evolution of foreign direct investment in terms of various economic theories taking into account changes in the stages of socio-economic development. The study of these historical and economic issues was carried out using systematic analysis and historical method; which allowed us to identify the genesis and analyze the evolution of economic theories on the formation and development of foreign direct investment. The author conducted a detailed study of the history of investment activities and management of foreign direct investment from the oldest origins in the ancient world to modern forms of innovation. It was found that at different times, repre- sentatives of various economic theories (open economy, market modernization, monopolistic competition, international capital movements, etc.) worked on under- standing complex investment processes, risk management and methods of obtaining economic benefits, who considered foreign direct investment as a guaranteed im-\u0000provement and development of society.\u0000The analysis of scientific literature and statistics shows positive social, po- litical, economic, technological and other effects of investment activities: job creation and training, export diversification and improvement of export perfor- mance, introduction of science-intensive technologies, activation of local firms – suppliers and subcontractors, the introduction of effective management methods, foreign exchange inflows, etc.\u0000Analyzing the genesis of economic theories, opinions and research, we conclude that humanity, feeling the need for savings, pays considerable attention to investment. The stages of the investment economy and the choice of methods of control over them indicate the urgency of this problem, and today scientists continue to discover new aspects of investment opportunities and develop innovative forms, mechanisms, tools of investment policy.\u0000Key words: economic theories, foreign direct investment, investment activity, international capital movement.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"113 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117064053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}