Problems of Innovation and Investment Development最新文献

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Resource metering in economic comparableassessments of minerals 矿产经济可比评价中的资源计量
Problems of Innovation and Investment Development Pub Date : 2022-04-21 DOI: 10.33813/2224-1213.28.2022.20
Adam Bodyuk
{"title":"Resource metering in economic comparable\u0000assessments of minerals","authors":"Adam Bodyuk","doi":"10.33813/2224-1213.28.2022.20","DOIUrl":"https://doi.org/10.33813/2224-1213.28.2022.20","url":null,"abstract":"The purpose of the article is to substantiate the essence and conceptual\u0000apparatus of mineral resourcemetry, the practical application of geological, methodological, economic information to reflect the results of research of minerals\u0000and products of their industrial processing.\u0000The research methodology basis of the study is the application of a resource\u0000approach to the definition of concepts, the use of abstract-logical, system-structural\u0000and comparative analysis, ranking, generalization.\u0000The scientific novelty of the results obtained is to substantiate the conceptual\u0000apparatus of resourceometry as a science of measurement, evaluation and prediction\u0000in quantitative and qualitative indicators of the super-level resources and their\u0000economic use according to needs, substantiation of recommendations for improving\u0000its effectiveness.\u0000Conclusions. Thus, resourcemetry is logically interpreted as a science of\u0000measuring, evaluating and predicting in quantitative and quantitative-qualitative\u0000indicators of surface resources and their economic use according to needs,\u0000substantiation of recommendations for improving its effectiveness, for the formation\u0000of other managerial information. Management of Resurosometry is macroscale in\u0000obtaining for management analysis of data logically developed on a special statistical\u0000basis, using specific industry materials, in particular, energy, labor-consuming,\u0000little studied in subsoil use.\u0000Keywords: resources, management, information, minerals, hydrocarbons, uranium, iron ores, subsoil users.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"228 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131496745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MODELING OF THE PROCESS OF ANALYSIS OFFIXED ASSETS OF THE ENTERPRISE 对企业固定资产分析过程进行建模
Problems of Innovation and Investment Development Pub Date : 2022-04-21 DOI: 10.33813/2224-1213.28.2022.7
Olga Bunda, V. Korzh
{"title":"MODELING OF THE PROCESS OF ANALYSIS OF\u0000FIXED ASSETS OF THE ENTERPRISE","authors":"Olga Bunda, V. Korzh","doi":"10.33813/2224-1213.28.2022.7","DOIUrl":"https://doi.org/10.33813/2224-1213.28.2022.7","url":null,"abstract":"The purpose of the article is to study the modeling in the analysis process of\u0000fixed assets at the enterprise in the context of globalization.\u0000The methodology consists in the use of the following methods: method of observation, methods of analysis and synthesis, classification, monographic method,\u0000induction and deduction, grouping, comparison, generalization method.\u0000The scientific novelty of the work is to improve modeling in the analysis of\u0000fixed assets, which will increase the efficiency of analytical procedures for fixed\u0000assets and, consequently, increase the efficiency of accounting and internal control\u0000in the enterprise.\u0000Conclusions. Modeling the process of analysis of fixed assets and the efficiency of their use in the enterprise will not only influence the organization of\u0000the process of analysis of fixed assets, improve the quality of analytical procedures\u0000for fixed assets, but also optimize structural logical parts of the analysis of fixed\u0000assets due to modern aspects of modeling decision support and innovative technologies.\u0000Key words: modeling, model, analysis, fixed assets, assets, accounting","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"8 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133764279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Events and local history events as a recreational resourcein resort and health institutions in the post-war period 事件和当地历史事件作为战后度假胜地和卫生机构的娱乐资源
Problems of Innovation and Investment Development Pub Date : 2022-04-21 DOI: 10.33813/2224-1213.28.2022.9
I. Illiashenko, Larysa Hromozdova, O. Shevchuk, N. Boiko, Hanna Medvid
{"title":"Events and local history events as a recreational resource\u0000in resort and health institutions in the post-war period","authors":"I. Illiashenko, Larysa Hromozdova, O. Shevchuk, N. Boiko, Hanna Medvid","doi":"10.33813/2224-1213.28.2022.9","DOIUrl":"https://doi.org/10.33813/2224-1213.28.2022.9","url":null,"abstract":"The purpose of the article is to study events and local history activities as a\u0000recreational resource in health resorts in the postwar period.\u0000The research methodology included the use of general scientific methods\u0000(analysis, synthesis, specification, classification) and special (system-structural\u0000research, economic analysis).\u0000The scientific novelty of the results is the concretization of the concept of\u0000«event tourism», which is considered a special type of tourism that has inexhaustiblepotential and successfully combines with other types of tourism and improves\u0000recreational and health facilities in the postwar period.\u0000Conclusions. It has been established that any event is based on an idea that\u0000attracts tourists and is a determining factor in their choice among other tours.\u0000Despite the prospects for the development of event tourism and local history\u0000activities in our country, we can identify a number of factors that hinder the\u0000development of this type of tourism in the regions of Ukraine. These include:\u0000hostilities in Ukraine, insufficiently developed tourist infrastructure, shortage of\u0000qualified personnel in the event industry, lack of proper attention to the development\u0000of the event calendar, low business and investment activity of cities. Event tourism\u0000in the post-war period is not only a promising segment of the world tourist market,\u0000but also a bright, multifaceted, infinitely exciting tool for promoting a dynamically\u0000developing territory. Thus, the concept of development of the regions of Ukraine\u0000in the postwar period on the basis of event tourism and local history activities is\u0000very promising, as it gives a relatively rapid and positive economic effect.\u0000Key words: event-tourism, resort-health sphere, tourist-recreational branch, local\u0000lore events, event-industry","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127485952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
STATE SUPPORT OF INNOVATIVE ACTIVITY 国家对创新活动的支持
Problems of Innovation and Investment Development Pub Date : 2021-12-21 DOI: 10.33813/2224-1213.27.2021.1
Viktоriia Bоkоvets, N. Makhnachova, Alla Hryhulets
{"title":"STATE SUPPORT OF INNOVATIVE ACTIVITY","authors":"Viktоriia Bоkоvets, N. Makhnachova, Alla Hryhulets","doi":"10.33813/2224-1213.27.2021.1","DOIUrl":"https://doi.org/10.33813/2224-1213.27.2021.1","url":null,"abstract":"The purpose of the article determines the features of theoretical and practical\u0000research of the process of state activity in the development and improvement of\u0000innovative activities of modern domestic enterprises.\u0000The methodological basis of the study is the application of certain theoretical\u0000approaches to the use of a systematic approach, the use of comparative analysis,\u0000observation and diagnosis, comparison, analysis and synthesis, within the research\u0000of theoretical and practical systematic information to support innovation within\u0000public policy.\u0000The scientific novelty of the obtained results is determined by the effectiveness\u0000and some positive and negative trends of public policy regarding the implementation\u0000of innovative activities. That is why the article is devoted to the current topic of\u0000analysis of innovation. The main focus is on state support for innovation and\u0000considers the reasons for using various mechanisms to promote innovation in\u0000countries.\u0000Conclusions. The use of innovations significantly affects the economic\u0000development of the country in the direction of accelerating the restructuring of\u0000the economy, increasing its competitiveness, investment attractiveness and financial\u0000security of the country in the world economic system. State intervention in the\u0000regulation of the modern innovation sphere is objectively necessary, as there are\u0000market failures, overcoming which is one of the most important tasks of the state.\u0000Key words: innovation, innovative development, innovative activity, innovative\u0000potential, state policy of innovative development.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130540756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
WORLD PRACTICES OF ACCOUNTING AND TAXATION OF CRYPTOCURRENCIES 加密货币的会计和税收的世界惯例
Problems of Innovation and Investment Development Pub Date : 2021-12-21 DOI: 10.33813/2224-1213.27.2021.5
S. Skrypnyk, H. Holovchak, I. Shepel
{"title":"WORLD PRACTICES OF ACCOUNTING AND TAXATION OF CRYPTOCURRENCIES","authors":"S. Skrypnyk, H. Holovchak, I. Shepel","doi":"10.33813/2224-1213.27.2021.5","DOIUrl":"https://doi.org/10.33813/2224-1213.27.2021.5","url":null,"abstract":"The aim of the article is original research on modern conceptual frameworks\u0000and approaches, the mechanism for regulating the cryptocurrency market in foreign\u0000countries, in particular research on current practice around the world virtual money\u0000accounting procedure and taxation.\u0000The methodology of the survey. Comparison, methods of abstraction, analysis\u0000and generalization, graphic and tabular modeling are the research methods which\u0000were used in the article.\u0000The scientific novelty. It is defined, that the world experience in regulating\u0000the cryptocurrency market is more progressive than on domestic practice.\u0000Accordingly, research and borrowing of the best world management practices on\u0000the cryptocurrency accounting operations and taxation can be important for\u0000Ukrainian Government as an integral step in the evolution of the legislative\u0000framework, which will provide efficiency and transparency of mechanism for the\u0000regulation of cryptocurrency operations and electronic payments in Ukraine. That\u0000experience is especially important to Ukraine, since the Government have selected\u0000way to European integration. Moreover, the need to analyze of foreign practices\u0000cryptocurrency accounting and taxation are linked with the capacity to use it to\u0000solve different tasks by Ukrainian public authorities: first of all, to determine the\u0000most effective tools for cryptocurrency market regulation; and, secondly, to\u0000improvement of Government regulation into account the best world management\u0000practices.\u0000Conclusion. It is defined, that the world practices of regulating the cryptocurrency\u0000accounting operations and taxation are highly varied, reflecting the specific public\u0000management and State politics of the various countries, for example, a significantly\u0000different legal framework, evolution of the digital transformation and divide,\u0000features in the area of financial management and monitoring and other. In this\u0000science work countries were divided into groups: which are where operation with\u0000cryptocurrency is legitimate and national Government has steadily developed\u0000cryptocurrency market using the administrative and economic (first of all fiscal)\u0000instruments and which are where operation with cryptocurrency aren’t legitimate\u0000or don’t have legislative. Some of the exposure risks connected with the\u0000cryptocurrency accounting operations and taxation and legalization of the\u0000cryptocurrency as means of payment were identified by authors.\u0000Key words: cryptocurrency taxation, cryptocurrency accounting operations,\u0000virtual money, Government regulation, risks","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"165 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133678713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
METHODOLOGICAL APPROACH TO JUSTIFICATION OF THE DISTRIBUTION OF FINANCIAL RESOURCES BETWEEN TYPES (KINDS OF TROOPS) OF THE ARMED FORCES OF UKRAINE 证明财政资源在乌克兰武装部队各类型(部队种类)之间分配的合理性的方法方法
Problems of Innovation and Investment Development Pub Date : 2021-12-21 DOI: 10.33813/2224-1213.27.2021.15
I. Marko, І. Chernyshova, S. Leontovych
{"title":"METHODOLOGICAL APPROACH TO JUSTIFICATION OF THE DISTRIBUTION OF FINANCIAL RESOURCES BETWEEN TYPES (KINDS OF TROOPS) OF THE ARMED FORCES OF UKRAINE","authors":"I. Marko, І. Chernyshova, S. Leontovych","doi":"10.33813/2224-1213.27.2021.15","DOIUrl":"https://doi.org/10.33813/2224-1213.27.2021.15","url":null,"abstract":"The purpose of the article. The study emphasizes that recently a lot of attention has been paid to the\u0000issues of financial support of the Armed Forces of Ukraine, as well as ensuring the required level of combat capability of troops (forces). It was found out that\u0000the technical re-equipment of the army is one of the main priorities of our country, as the combat capability of the Armed Forces of Ukraine depends, first\u0000of all, on equipping them with combat-ready models of weapons.\u0000\u0000The article presents a methodical approach to substantiating the distribution of financial\u0000resources between types (types of troops) of the Armed Forces (AF) of Ukraine.\u0000The application of this approach will allow to determine the required number of combat-ready samples of weapons and military equipment (ART) for the\u0000operation (combat operations) during a certain period and to achieve a given level of combat capability of units.\u0000\u0000The peculiarities of this approach are as\u0000follows: first, the cost of acquiring weapons for a particular type of troops is calculated not only by the main types (groups, types) of weapons, and other\u0000types (groups, types) of weapons, which ensures the principle of structure of existing weapons. formation; secondly, to determine the total cost of acquiring weapons for military units, the provisions of the intersectoral balance Leontiev V. with direct costs, which provides the principle of complexity in assessing the necessary financial resources for types (types of troops) of the Armed Forces of Ukraine to ensure their weapons; thirdly, a relationship is established between the equipment of a certain number of combat-capable weapons of a certain military formation and the achieved level of its combat capability through the application of the theory of averted damage. In order to successfully apply the proposed approach, it is necessary to have clear initial data on the current state of weapons in the Armed Forces of Ukraine.\u0000Conclusion. Prospects for further research are to develop, in accordance with the above material, recommendations for the application of this approach to justify the distribution of financial resources between types (types of troops) of the Armed Forces with a given level of combat capability to determine the required number of combat-ready samples of weapons for the types for the purpose of conducting operations (combat operations) during a certain period.\u0000\u0000Key words: types (types of troops), interbranch balance V. Leontiev with direct\u0000costs, armament and military equipment, level of combat capability, distribution of\u0000financial resources, theory of averted damage.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116491250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
WORLD ACHIEVEMENTS AND INNOVATIVE TECHNOLOGIES IN MODERN TOURISM AND HOTEL RESTAURANT BUSINESS 世界在现代旅游和酒店餐饮业的成就和创新技术
Problems of Innovation and Investment Development Pub Date : 2021-12-21 DOI: 10.33813/2224-1213.27.2021.6
Yuriy Opanaschuk, T. Kolisnychenko, A. Verhun
{"title":"WORLD ACHIEVEMENTS AND INNOVATIVE TECHNOLOGIES IN MODERN TOURISM AND HOTEL RESTAURANT BUSINESS","authors":"Yuriy Opanaschuk, T. Kolisnychenko, A. Verhun","doi":"10.33813/2224-1213.27.2021.6","DOIUrl":"https://doi.org/10.33813/2224-1213.27.2021.6","url":null,"abstract":"The purpose of the article – find out and summarize the practical experience\u0000of using innovative technologies in the hotel and restaurant and tourism business.\u0000The research methodology consists in the application of methods of analysis,\u0000synthesis, comparison, generalization, forecasting, as well as in the use of systemic and activity-based approaches.\u0000The scientific novelty lies in the fact that this article presents modern product\u0000innovations, technological innovations in the development of transport infrastructure, accommodation facilities for the premium segment and tourism innovations\u0000in different regions of the world.\u0000Conclusions. As a result of the study, it was found that innovations in the\u0000tourist infrastructure contribute to a change in the structure of demand and the\u0000volume of tourist flow, to attract funds to the country, create opportunities to\u0000increase the attractiveness of a tourist destination.\u0000Keywords: innovations, innovative activity, product innovations, technological\u0000innovations, transport infrastructure, hotel infrastructure.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128360916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PUBLIC DEPARTMENT OF FOREIGN AND ECONOMIC ACTIVITY TAKING INTO ACCOUNT REGIONAL FEATURES 公共部门对外经济活动兼顾区域特色
Problems of Innovation and Investment Development Pub Date : 2021-12-21 DOI: 10.33813/2224-1213.27.2021.3
Yana Derbenova, A. Artemenko, Victor Malyarevsky, Volodymyr Tsaruk, K. Yurchenko
{"title":"PUBLIC DEPARTMENT OF FOREIGN AND ECONOMIC ACTIVITY TAKING INTO ACCOUNT REGIONAL FEATURES","authors":"Yana Derbenova, A. Artemenko, Victor Malyarevsky, Volodymyr Tsaruk, K. Yurchenko","doi":"10.33813/2224-1213.27.2021.3","DOIUrl":"https://doi.org/10.33813/2224-1213.27.2021.3","url":null,"abstract":"The aim of the article is to analyze the directions of public management of foreign economic activity in Ukraine and to determine the regional features of the organization of foreign economic activity.\u0000\u0000The research methodology included the use of general scientific methods (analysis, synthesis, specification, classification) and special (system-structural research, economic analysis). The scientific novelty of the obtained results is to establish the need for public management of foreign economic activity in the context of regional features as an important aspect of foreign economic policy of the region.\u0000\u0000Conclusions. The article clarifies that it is expedient to consider public\u0000administration as an organizing and regulating influence of the state on the social life of people in order to organize, preserve or transform it, based on the power that limits effective social control. It is established that the foreign economic relations of any country should be regulated by the state and regulated by the public. It is determined that some regions have certain features of development and specialization, and therefore have different export potential, and the state of foreign economic activity of the region depends on its implementation. The main goals of regional foreign economic activity are: support and development of existing forms and directions of foreign economic policy; development of new forms of foreign economic activity; formation and development of foreign economic infrastructure; attracting both national and foreign investments; development of\u0000export potential of regions; increasing the competitiveness of regions as a necessary prerequisite for their international integration.\u0000Keywords: export, imports, public administration, foreign economic activity, foreign economic policy, region.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123701971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EVENT TOURISM AS A POTENTIAL FOR IMPROVING THE EFFICIENCY OF RECREATIONAL AND RESORT COMPLEXES 事件旅游是提高娱乐和度假综合设施效率的潜力
Problems of Innovation and Investment Development Pub Date : 2021-12-21 DOI: 10.33813/2224-1213.27.2021.7
Yuriy Makhortov, Larysa Hromozdova, I. Illiashenko, O. Shevchuk, Hanna Medvid
{"title":"EVENT TOURISM AS A POTENTIAL FOR IMPROVING THE EFFICIENCY OF RECREATIONAL AND RESORT COMPLEXES","authors":"Yuriy Makhortov, Larysa Hromozdova, I. Illiashenko, O. Shevchuk, Hanna Medvid","doi":"10.33813/2224-1213.27.2021.7","DOIUrl":"https://doi.org/10.33813/2224-1213.27.2021.7","url":null,"abstract":"The purpose of the article is to study event tourism as a potential for improving\u0000the efficiency of recreational and health resorts.\u0000The research methodology involved the use of general scientific methods\u0000(analysis, synthesis, specification, classification) and special (system-structural\u0000research, economic analysis).\u0000The scientific novelty of the obtained results lies in the concretization of the\u0000concept of «event tourism», which is considered a special type of tourism, which has inexhaustible potential and successfully combines with other types of tourism\u0000and helps to improve the recreation and health resorts.\u0000Conclusions. It has been established that any event is based on an idea that attracts tourists and is a determining factor in their choice among other tours.\u0000It is determined that it is better to build health and medical complexes near the existing regional event events that may be of interest to customers. It is established that it is important to create new events and advertise them. This will guarantee an increase in the number of tourists to health resorts who want to improve their health. The combination of events with health improvement will be useful,\u0000interesting and informative, and it will raise the mood of tourists, the level of their satisfaction, which will contribute to the choice of the institution from among others.\u0000Key words: event tourism, medical tourism, medical and health tourism, resort\u0000and health complex, tourist product.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115102852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THEORETICAL ASPECTS OF THE MANAGEMENT OF MARKETING ACTIVITIES OF A MODERN ENTERPRISE 现代企业营销活动管理的理论方面
Problems of Innovation and Investment Development Pub Date : 2021-12-21 DOI: 10.33813/2224-1213.27.2021.13
Alina Stanislavchuk, T. Yanchuk
{"title":"THEORETICAL ASPECTS OF THE MANAGEMENT OF MARKETING ACTIVITIES OF A MODERN ENTERPRISE","authors":"Alina Stanislavchuk, T. Yanchuk","doi":"10.33813/2224-1213.27.2021.13","DOIUrl":"https://doi.org/10.33813/2224-1213.27.2021.13","url":null,"abstract":"The purpose of the article is to analyze the main aspects of marketing management of modern management.\u0000The methodology of the study is based on the application of traditional ways and means of systematic, economic analysis (tabular, comparison, grouping), synthesis.\u0000The scientific novelty of the obtained results is that the authors offer modern scientific and theoretical approaches to the process of management of marketing\u0000activities of a modern enterprise.\u0000Conclusions. The study fo und that improved approaches to marketing management would increase the enterprise’s competitiveness, investment\u0000attractiveness, which will help to improve the competitiveness of products and\u0000streng then the position of the enterprise in the market.\u0000Keywords: marketing activities, advertising, marketing analysis, marketing\u0000research, marketing efficiency.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126984342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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