{"title":"现代企业营销活动管理的理论方面","authors":"Alina Stanislavchuk, T. Yanchuk","doi":"10.33813/2224-1213.27.2021.13","DOIUrl":null,"url":null,"abstract":"The purpose of the article is to analyze the main aspects of marketing management of modern management.\nThe methodology of the study is based on the application of traditional ways and means of systematic, economic analysis (tabular, comparison, grouping), synthesis.\nThe scientific novelty of the obtained results is that the authors offer modern scientific and theoretical approaches to the process of management of marketing\nactivities of a modern enterprise.\nConclusions. The study fo und that improved approaches to marketing management would increase the enterprise’s competitiveness, investment\nattractiveness, which will help to improve the competitiveness of products and\nstreng then the position of the enterprise in the market.\nKeywords: marketing activities, advertising, marketing analysis, marketing\nresearch, marketing efficiency.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"THEORETICAL ASPECTS OF THE MANAGEMENT OF MARKETING ACTIVITIES OF A MODERN ENTERPRISE\",\"authors\":\"Alina Stanislavchuk, T. Yanchuk\",\"doi\":\"10.33813/2224-1213.27.2021.13\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of the article is to analyze the main aspects of marketing management of modern management.\\nThe methodology of the study is based on the application of traditional ways and means of systematic, economic analysis (tabular, comparison, grouping), synthesis.\\nThe scientific novelty of the obtained results is that the authors offer modern scientific and theoretical approaches to the process of management of marketing\\nactivities of a modern enterprise.\\nConclusions. The study fo und that improved approaches to marketing management would increase the enterprise’s competitiveness, investment\\nattractiveness, which will help to improve the competitiveness of products and\\nstreng then the position of the enterprise in the market.\\nKeywords: marketing activities, advertising, marketing analysis, marketing\\nresearch, marketing efficiency.\",\"PeriodicalId\":206442,\"journal\":{\"name\":\"Problems of Innovation and Investment Development\",\"volume\":\"2 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-12-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Problems of Innovation and Investment Development\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33813/2224-1213.27.2021.13\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Problems of Innovation and Investment Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33813/2224-1213.27.2021.13","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
THEORETICAL ASPECTS OF THE MANAGEMENT OF MARKETING ACTIVITIES OF A MODERN ENTERPRISE
The purpose of the article is to analyze the main aspects of marketing management of modern management.
The methodology of the study is based on the application of traditional ways and means of systematic, economic analysis (tabular, comparison, grouping), synthesis.
The scientific novelty of the obtained results is that the authors offer modern scientific and theoretical approaches to the process of management of marketing
activities of a modern enterprise.
Conclusions. The study fo und that improved approaches to marketing management would increase the enterprise’s competitiveness, investment
attractiveness, which will help to improve the competitiveness of products and
streng then the position of the enterprise in the market.
Keywords: marketing activities, advertising, marketing analysis, marketing
research, marketing efficiency.