现代企业营销活动管理的理论方面

Alina Stanislavchuk, T. Yanchuk
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引用次数: 0

摘要

本文的目的是分析现代管理中营销管理的主要方面。本研究的方法论是基于应用传统的系统、经济分析(表格、比较、分组)、综合的方法和方法。所得结果的科学新颖性在于作者对现代企业营销活动的管理过程提供了现代科学的理论方法。研究发现,营销管理方法的改进会增加企业的竞争力和投资吸引力,从而有助于提高产品的竞争力,加强企业在市场中的地位。关键词:营销活动,广告,营销分析,营销调研,营销效率。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
THEORETICAL ASPECTS OF THE MANAGEMENT OF MARKETING ACTIVITIES OF A MODERN ENTERPRISE
The purpose of the article is to analyze the main aspects of marketing management of modern management. The methodology of the study is based on the application of traditional ways and means of systematic, economic analysis (tabular, comparison, grouping), synthesis. The scientific novelty of the obtained results is that the authors offer modern scientific and theoretical approaches to the process of management of marketing activities of a modern enterprise. Conclusions. The study fo und that improved approaches to marketing management would increase the enterprise’s competitiveness, investment attractiveness, which will help to improve the competitiveness of products and streng then the position of the enterprise in the market. Keywords: marketing activities, advertising, marketing analysis, marketing research, marketing efficiency.
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