Problems of Innovation and Investment Development最新文献

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Economy and management in the conditions of digitalization 数字化条件下的经济与管理
Problems of Innovation and Investment Development Pub Date : 2022-04-21 DOI: 10.33813/2224-1213.28.2022.4
K. Fokina-Mezentseva, A. Sayun
{"title":"Economy and management in the conditions of digitalization","authors":"K. Fokina-Mezentseva, A. Sayun","doi":"10.33813/2224-1213.28.2022.4","DOIUrl":"https://doi.org/10.33813/2224-1213.28.2022.4","url":null,"abstract":"Purpose of the article is to identify the methodological aspects of economics\u0000and management in the context of the transformation of the national economy\u0000under the influence of globalization processes.\u0000The methodological basis of the research is the use of logical and systematic\u0000approaches, general philosophical, general scientific and historical methods, analysis\u0000and synthesis.\u0000The scientific novelty of the results obtained consists in rethinking the\u0000determinants of the state of the global economy, an attempt to philosophical and\u0000economic understanding of the digital economy and defining its boundaries.\u0000Conclusions. The digital economy is a system of economic relations based on\u0000the realization of digital human potential through the use of information and\u0000communication and end-to-end technologies, functioning in a sustainable innovationoriented institutional environment, aimed at increasing labor productivity and\u0000improving the welfare of society in the process of production, distribution, exchange\u0000and consumption of goods and services. The need for further research in the field\u0000of economics and international management in the context of sufficient radical\u0000transformation of the global economy, including from the perspective of the\u0000coronavirus pandemic, as well as the importance of applying new management\u0000methods and tools in the era of the digital economy.\u0000Key words: electronic economy, digital economy, virtual economy, modern\u0000information technologies, enterprise cloud infrastructure, coronavirus, opportunities","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"29 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116715737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Directions of bioeconomy developmentin the perspective of postwar recovery of Ukraine 从乌克兰战后复苏看生物经济的发展方向
Problems of Innovation and Investment Development Pub Date : 2022-04-21 DOI: 10.33813/2224-1213.28.2022.2
A. Oleshko, O. Olshanska, Оlena Budіakova, S. Bebko
{"title":"Directions of bioeconomy development\u0000in the perspective of postwar recovery of Ukraine","authors":"A. Oleshko, O. Olshanska, Оlena Budіakova, S. Bebko","doi":"10.33813/2224-1213.28.2022.2","DOIUrl":"https://doi.org/10.33813/2224-1213.28.2022.2","url":null,"abstract":"The problems of food shortages through population growth, depletion of\u0000minerals, raw materials, mineral and energy resources, climate change, environmental\u0000pollution, etc. are solved by the bioeconomy, the narrative of which is the use of\u0000natural resources on a renewable basis in achieving sustainable development goals.\u0000Ukraine has significant knowledge, agro-industrial, forest, land and water potential\u0000for the introduction of biotechnology and sustainable bioeconomy, which includesthe production, exploitation and use of biological resources, processes and systems\u0000to provide products, processes and services across all economic sectors.\u0000The purpose of the article is to determine the directions of bioeconomy\u0000development taking into account the global and macroeconomic crisis caused by\u0000military actions on the territory of Ukraine.\u0000The research methodology involves the use of general scientific and specific\u0000methods used in economics, ecology and biotechnology, and is based on an\u0000interdisciplinary approach.\u0000The scientific novelty of the obtained results is to determine the directions of\u0000development of Ukrainian bioeconomy based on the use of biotechnology in food,\u0000agricultural, medical, pharmaceutical, industrial, environmental sphere, green\u0000energy, water management and forestry.\u0000Conclusions. The study found that Ukraine can create a sustainable, innovative,\u0000resource-efficient economy integrated into the world, which combines food security\u0000with the sustainable use of renewable energy sources and resources for industry.\u0000Biomass can replace fossil fuel products, and residues and waste, agricultural and\u0000forestry raw materials can be used to ensure environmentally friendly production.\u0000In the post-war period, the bioeconomy should be a priority to support Ukrainian\u0000economic recovery, as a sustainable bioeconomy returns resources to the real sector,\u0000creates jobs, promotes environmental production and consumption, and makes\u0000optimal use of limited resources on a circular basis.\u0000Keywords: bioeconomy, sustainable bioeconomy, biotechnology, biomass, postwar\u0000economic recovery","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126131846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Financial support of development and toolsof financial support of social entrepreneurship 发展的财政支持和社会创业的财政支持工具
Problems of Innovation and Investment Development Pub Date : 2022-04-21 DOI: 10.33813/2224-1213.28.2022.13
Victoria Ilchenko, V. Kiselev
{"title":"Financial support of development and tools\u0000of financial support of social entrepreneurship","authors":"Victoria Ilchenko, V. Kiselev","doi":"10.33813/2224-1213.28.2022.13","DOIUrl":"https://doi.org/10.33813/2224-1213.28.2022.13","url":null,"abstract":"The purpose of scientific research is to analyze the process of financial support\u0000and to outline the tools of financial support for its development in modern\u0000conditions. The article considers the concept of social entrepreneurship as a\u0000phenomenon of the modern economic system of Ukraine. The point is that social\u0000entrepreneurship aims to ensure social, economic and environmental impact in\u0000communities. Social entrepreneurship must also solve social problems through a\u0000certain mechanism of economic activity, which is determined by innovation and\u0000systematic work.\u0000The methodological basis of the study is the theoretical justification of financial\u0000support for the development of social entrepreneurship in Ukraine and analysis of\u0000the tools of its financial support.\u0000The scientific novelty of the obtained results lies in the substantiation of the\u0000necessary measures of financial support in the activities and development of social\u0000entrepreneurship with outlining the effect of the use of financial resources at the\u0000regional level.\u0000Conclusions. The study found that in the context of permanent crises that\u0000occur in the country, it is necessary to take care of diversification of sources of\u0000financial support for the development of activities and the choice of effective\u0000tools for raising and regulating funds in social entrepreneurship. Successful\u0000financing of social enterprises in the state should result in employment (especially\u0000vulnerable categories of citizens) and ensuring quality social benefits in\u0000communitiesThe authors point out that the low level of protection of citizens in\u0000the social sense and regional unemployment are for the constant search for\u0000alternative sources of financing for social enterprises and the search for the latest\u0000tools for managing funds. The issue of financing social entrepreneurship by\u0000governmental and non-governmental organizations has been studied of Ukraine.\u0000The factor of influence of organizational and legal form of conducting economic\u0000activity on the process of financing and mechanisms of its realization is analyzed.\u0000Problems that slow down the development of social entrepreneurship in the country\u0000and prevent the effective use of available funds and alternative search for new\u0000ones are presented. Possible ways to finance social entrepreneurship are provided,\u0000shown by the example of crowdfunding crowdfunding is a non-refundable investment\u0000in the activities of social entrepreneurs. The effect of financing social\u0000entrepreneurship on filling the budgets of different levels is outlined. The optimal\u0000OPF of management and methods of financial development in the pre-crisis and\u0000post-crisis period are offered.\u0000Key words: social entrepreneurship, traditional business, financial provision,\u0000financial instruments, state support.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"279 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130671399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
AUDIT PROCEDURES OVER FIXED ASSETSAT THE ENTERPRISE 企业固定资产审计程序
Problems of Innovation and Investment Development Pub Date : 2022-04-21 DOI: 10.33813/2224-1213.28.2022.16
Olga Bunda, V. Korzh
{"title":"AUDIT PROCEDURES OVER FIXED ASSETS\u0000AT THE ENTERPRISE","authors":"Olga Bunda, V. Korzh","doi":"10.33813/2224-1213.28.2022.16","DOIUrl":"https://doi.org/10.33813/2224-1213.28.2022.16","url":null,"abstract":"The purpose of the article is to study the audit procedures for fixed assets in\u0000the enterprise in modern conditions of market relations. The methodology consists\u0000in the use of the following methods: method of observation, methods of analysis\u0000and synthesis, classification, induction and deduction, comparison, method of generalization.\u0000The scientific novelty of the work is to improve the audit procedures for fixed\u0000assets, which will improve the quality of the audit of fixed assets and, consequently, increase the efficiency of accounting and internal control at the enterprise.\u0000Conclusions. The implementation of audit procedures for fixed assets involves\u0000a multi-criteria approach, when the criteria form a single system that allows to\u0000meet the requirements of the decision-making process during the audit of fixed\u0000assets and to form a rational and effective decision. The audit of fixed assets of\u0000the enterprise allows not only to influence the organization of the audit process,\u0000but also to optimize the structural and logical parts of the methodology of audit\u0000of fixed assets of the enterprise due to the use of modern information technology.\u0000Key words: audit, audit procedures, modeling, fixed assets, assets.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"219 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126113638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Methodology of evaluation of economic security of enterpriseat different levels of the hierarchy economic management 企业不同层次经济管理层次经济安全评价方法
Problems of Innovation and Investment Development Pub Date : 2022-04-21 DOI: 10.33813/2224-1213.28.2022.3
Larysa Hromozdova, I. Illiashenko, Yana Dovhenko, Volodymyr Tsaruk, K. Yurchenko
{"title":"Methodology of evaluation of economic security of enterprise\u0000at different levels of the hierarchy economic management","authors":"Larysa Hromozdova, I. Illiashenko, Yana Dovhenko, Volodymyr Tsaruk, K. Yurchenko","doi":"10.33813/2224-1213.28.2022.3","DOIUrl":"https://doi.org/10.33813/2224-1213.28.2022.3","url":null,"abstract":"The purpose of the article is to determine the methodological approaches,\u0000methods and methodology of assessment that are acceptable for assessing the\u0000economic security of entrepreneurship.\u0000The research methodology is based on the use of general scientific and specific\u0000methods, in particular: analysis and synthesis, induction and deduction, modeling,\u0000systematization and generalization.\u0000The scientific novelty of the obtained results lies in the substantiated\u0000interdependence and level of concepts of economic security of business, enterprise\u0000and entrepreneurship as a sector of the economy. The article substantiates the view of economic security as a scientific category, considers the mega, macro,\u0000meso and micro levels of economic security. Threats to the economic security of\u0000entrepreneurship in Ukraine have been identified. The dependence of economic\u0000security of entrepreneurship on economic, social, political, historical, technological,\u0000psychological, religious and other factors of society development has been clarified.\u0000Different approaches to the understanding of «economic security» have been\u0000studied, which made it possible to systematize all directions in line with the two\u0000main ones: philosophical and organizational approach.\u0000Conclusions. In the conditions of market transformation of the economy, the\u0000model of strengthening economic security (at all levels of the management\u0000hierarchy) should be formed on the basis of building the potential of economic\u0000security, justifying the priorities of economic development in resource constraints.\u0000Methodological approaches (principles) for assessing the level of economic security\u0000of entrepreneurship should characterize its existing level, the likelihood of\u0000undesirable changes threatening the viability of entrepreneurship.\u0000Key words: economic security, national security, economic security of\u0000entrepreneurship, levels of economic security, conceptual models of economic security.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125259131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Post-war socio-economic restoration of Ukraine:background, opportunities and prospects 乌克兰战后社会经济恢复:背景、机会和前景
Problems of Innovation and Investment Development Pub Date : 2022-04-21 DOI: 10.33813/2224-1213.28.2022.1
Yevheniy Redzyuk
{"title":"Post-war socio-economic restoration of Ukraine:\u0000background, opportunities and prospects","authors":"Yevheniy Redzyuk","doi":"10.33813/2224-1213.28.2022.1","DOIUrl":"https://doi.org/10.33813/2224-1213.28.2022.1","url":null,"abstract":"The goal of this article is to develop practical and scientific methodological\u0000recommendations for the optimal and rapid restoration of the socio-economic\u0000environment of Ukraine in the post-war period, taking into account the relevant\u0000resources and opportunities.\u0000Research methodology includes: historical, system-structural and comparative\u0000studies (to understand the successful experience of reconstruction after the war);\u0000monographic analysis (when studying the application of various effective measures\u0000for the rapid recovery of the socio-economic sphere after the war); statistical and\u0000economic analysis (when assessing losses from military operations, when forming\u0000the cost of a sustainable and effective renewal of the economy, when considering\u0000the strategy of post-war revival at different levels: optimal, minimal, extended).\u0000Scientific novelty – it was revealed, that the state and speed of restoration of\u0000the domestic socio-economic sphere significantly depends on international and\u0000domestic institutions prepared in advance, as well as on the form of financing for\u0000restoration and the amount of such financing. It has been proven that only technical\u0000non-refundable assistance, reparations, the transfer of the seized assets of the\u0000aggressor, grants and other non-loan funds, together with clear actions to restore\u0000infrastructure, will lay the foundation for a renewed economy in Ukraine and will\u0000be able to quickly return the vast majority of the population to permanent places\u0000of residence and work. The world community, international organizations, leading\u0000countries of the world and their political leaders currently fully support Ukraine\u0000and this opportunity must be seized. Nevertheless, there are also significant risks\u0000of loss of personnel, industrial, technological, infrastructural and scientific and\u0000technical domestic potential without the implementation of a strategy for rapid\u0000renewal and infrastructure recovery based on institutional coherence and efficiency.\u0000Author proposed to create in advance a comprehensive legislative, institutional,\u0000diplomatic, financial and investment support with appropriate strategic priorities\u0000for the successful restoration and integration of Ukraine into the EU.\u0000Conclusions. The existing challenges for Ukraine (significant losses from\u0000destruction and human casualties) are existential and extremely complex.\u0000Therefore, they can only be overcome in a comprehensive manner and in\u0000international partnership, having strategically calculated resources and\u0000opportunities. For this, in Ukraine, already at the stage of the war, it is necessary\u0000to lay the foundation for new institutions and effective mechanisms for the rapid\u0000revival of the socio-economic sphere and a social market economy that is\u0000qualitatively more adapted to modern challenges.\u0000Key words: post-war socio-economic recovery, the revival of a market economy\u0000after the war, effective mechanisms for economic recovery after the war, the world\u0000economy and recovery from military conf","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133832643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The management of forming and assignment profiton the company with aid factor analysis 辅助因素分析的形成与分配利润管理
Problems of Innovation and Investment Development Pub Date : 2022-04-21 DOI: 10.33813/2224-1213.28.2022.14
Pavlo Ivanyuta, S. Pyrizhok
{"title":"The management of forming and assignment profit\u0000on the company with aid factor analysis","authors":"Pavlo Ivanyuta, S. Pyrizhok","doi":"10.33813/2224-1213.28.2022.14","DOIUrl":"https://doi.org/10.33813/2224-1213.28.2022.14","url":null,"abstract":"The purpose of the article is research a management process of forming and\u0000assignment profit of the company that allow implement and perfected its activities\u0000by ways saving and allocation.\u0000The methodological basis of the research are to factor analysis is possible to\u0000reveal sources of increasing profitable, that in further these additional cash amount\u0000to refer on the enterprises activity that provide efficiency and stability of its financial condition.\u0000The scientific novelty of received results is substantiation, that before the\u0000company to attend out several tasks in the process of production-economy activity, where efficient decision, which determine it stability of him financial condition that witness perfection of executed operations, financial independence and\u0000solvency.\u0000Financial-economic condition of the enterprises activity constantly is in center\u0000of attention high leadership of the company, as much as monitored all positives\u0000and negatives impacts of take him decisions into efficiency and results.\u0000And profit of the company measure results of the him activity by totals during\u0000realization of commodity production, at the time amount of increasing of this\u0000profit achieved out by means of growth income and lowering expenses.\u0000In the final of report period profit which received and fully belong the company, that is net profit, to separated according its owner interest, and also indicated in statutes purposes.\u0000Conclusion. Therefore namely profit of the company is basis source for compensation debts and liabilities, dividends pay of stockholders and cash share founders, replenishment of owner stockholders capital, use of sourses for improving the\u0000continuous economy activity, compensation of present losses, to creation of special\u0000funds (by purpose). And proportions of assignment profit of these directions the\u0000company to determine him strategical aims, plans and the production program.\u0000And after assignment profits, it in mandatory to invest and place a share of\u0000cash pledge in specialize funds to continue the further production process, purchase\u0000raw matherials, components, timely fulfill payment liabilities with all counterparties, participate in the stock exchange.\u0000Key words: profit, profitable, factor analysis, good production, company","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125183585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Excursion as an effective way of conducting classes 短途旅行是一种有效的授课方式
Problems of Innovation and Investment Development Pub Date : 2022-04-21 DOI: 10.33813/2224-1213.28.2022.18
Lyubov Prasol
{"title":"Excursion as an effective way of conducting classes","authors":"Lyubov Prasol","doi":"10.33813/2224-1213.28.2022.18","DOIUrl":"https://doi.org/10.33813/2224-1213.28.2022.18","url":null,"abstract":"The relevance of this work is in the fact that excursions play an important\u0000functional role in meeting human recreational needs: spiritual, aesthetic,\u0000informational. They allow us to model human activities related to knowledge of the\u0000world around us. A young specialist of the modern age should be a well-developed\u0000person demonstrating creative thinking and a non-standard innovative approach to\u0000solving business problems. Therefore, it is important for a student not only to\u0000master specialized knowledge but also to have a broad outlook. Thus, an excursion to a factory, a plant, or another business object may contain many facts about\u0000history, geography, cultural studies, and other social sciences and humanities.\u0000Familiarity with different types of business activities contributes to the\u0000formation of a diverse specialist with a broad outlook and strong motivational\u0000characteristics. Excursions help to concretize previously acquired knowledge and\u0000give new ones, develop the ability to understand social phenomena and processes,\u0000increase interest in what is being studied and cause certain sensory impressions.\u0000The aim of the work is to investigate how excursions of all existing types affect\u0000and can influence the study of special subjects in the preparation of junior bachelors\u0000in colleges.\u0000The scientific novelty of the work is to improve the efficiency of excursions, the\u0000development of new types of excursions simultaneously with the development of new\u0000technologies and forms of learning. The article proves the necessity to create virtual\u0000excursions to study special subjects for students of accounting.\u0000Young people who plan to pursue a professional career in a few years have a\u0000desire to learn how the work process takes place “from within”. What are the\u0000advantages of visiting businesses?\u0000Familiarity with production. It seems to be impossible to be a good accountant\u0000without the knowledge of what your company is doing. After all, how can one\u0000calculate sales if one has no idea about the algorithm and timing of production?\u0000Consultations of specialists in enterprise management. Business is an\u0000inexhaustible field of practice and it is impossible to list a number of tricks and\u0000useful tips and techniques of learning that use a description of real economic,\u0000social, and business situations that students will not read about in books.\u0000Communication with staff. It is difficult to become a good manager for someone\u0000who is not familiar with all the specifics of the performer. Therefore, when visiting\u0000enterprises, students can not only observe the work process, but also get the right\u0000to ask staff some questions.\u0000Studying safety rules. True professionals are aware of the importance of safety\u0000rules, strict adherence to which can prevent equipment malfunctions and industrial\u0000injuries. During the excursions to the production sites, the basics of safety rules\u0000are explained to students, which is a great contribution to the formation of the\u0000technological and corporate culture of the fut","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"14 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113979289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital tools in trade marketing 贸易营销中的数字工具
Problems of Innovation and Investment Development Pub Date : 2022-04-21 DOI: 10.33813/2224-1213.28.2022.6
O. Bondarenko, N. Tsymbalenko
{"title":"Digital tools in trade marketing","authors":"O. Bondarenko, N. Tsymbalenko","doi":"10.33813/2224-1213.28.2022.6","DOIUrl":"https://doi.org/10.33813/2224-1213.28.2022.6","url":null,"abstract":"The purpose of the article is to explore modern digital tools in the system of\u0000business communications and business models of trade marketing.\u0000The research methodology is based on the use of a systematic approach, as\u0000well as methods: analysis, synthesis, comparison and scientific generalization.\u0000The scientific novelty is to generalize the features of the development of digital\u0000tools in the system of trade marketing.\u0000Conclusions. It was found that the main consequences of the digital economy\u0000in many countries and in Ukraine are: raising consumer awareness of goods and\u0000services, their desire for professional advice, increasing sales of goods via the\u0000Internet, spreading e-commerce, interchangeability of goods and brands.\u0000A significant increase in the role of trade marketing in ensuring the effectiveness\u0000of sales policy of companies was justified. The importance of customer and\u0000distributor orientation in ensuring the success of the formation of demand for\u0000products and its strategic importance in ensuring the success of the company in\u0000modern conditions has been confirmed.\u0000The approaches of scientists to define the essence of trade marketing were\u0000generalized, the actual definition of this term was proposed.Business communication\u0000systems (b2b) and business models (b2c) in e-commerce have been systematized.\u0000It was found that the use of digital tools to ensure the effectiveness of trade\u0000marketing provides an increase in the effectiveness of marketing research, expanding\u0000the possibilities of business communications, personalizing the consumer, providing\u0000a variety of models of interaction with consumers.\u0000Key words: consumer behavior, trade marketing, digital economy, digitalization,\u0000e-commerce.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123504742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Theoretical fundamentals of determinationof recreational and tourist potential of rural areas 农村休闲旅游潜力确定的理论基础
Problems of Innovation and Investment Development Pub Date : 2022-04-21 DOI: 10.33813/2224-1213.28.2022.10
V. Samsonova, I. Kudinova
{"title":"Theoretical fundamentals of determination\u0000of recreational and tourist potential of rural areas","authors":"V. Samsonova, I. Kudinova","doi":"10.33813/2224-1213.28.2022.10","DOIUrl":"https://doi.org/10.33813/2224-1213.28.2022.10","url":null,"abstract":"The purpose of the article is to analyze the main interpretations of the concept\u0000of “recreational and tourist potential” and to determine the recreational and tourist potential of rural areas.\u0000The methodology of the survey consists of implementation of systematic approach to the researched problems and the use of various general scientific and\u0000special research methods (tabular, grouping, comparison).\u0000The scientific novelty of the obtained results stipulates modern scientific and\u0000theoretical approaches and variety of interpretation approaches of the recreational and tourist potential of rural areas.\u0000Conclusions. The study identified the recreational and tourist potential of rural areas as a set of natural, historical, cultural and other resources related to\u0000rural areas, tourist infrastructure that help meet the needs of the population in\u0000recreational and tourist activities. The main components of the recreational and\u0000tourist potential of rural areas are also identified.\u0000Key words: recreational potential, recreational and tourist potential, recreational\u0000and tourist resources, rural areas, tourism, tourist potential.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114067694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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