Almana : Jurnal Manajemen dan Bisnis最新文献_第9页

The Effectiveness of Organizational Culture on Quality of Work 组织文化对工作质量的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-04-28 DOI: 10.36555/almana.v6i1.1583

Ai Mulyaningrum, Faizal Mulia Z, Nor Norisanti

引用次数: 0

Analysis of the Impact of The Covid-19 Events on Stocks on the LQ45 Index for the January - March 2020 Period 2019冠状病毒病事件对2020年1 - 3月LQ45指数股票的影响分析

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-04-28 DOI: 10.36555/almana.v6i1.1741

Suci Hayaty, B. Rikumahu

{"title":"Analysis of the Impact of The Covid-19 Events on Stocks on the LQ45 Index for the January - March 2020 Period","authors":"Suci Hayaty, B. Rikumahu","doi":"10.36555/almana.v6i1.1741","DOIUrl":"https://doi.org/10.36555/almana.v6i1.1741","url":null,"abstract":"In the world of capital markets, indicators are used to measure changes in stock prices. A stock index is an indicator to see information about stock price movements. The existence of various information both from within the country and abroad is one of the external factors that causes the movements of stock prices to change significantly. This study aims to analyze the price movements of the companies' shares included in the LQ45 Index from the impact of a big event that is currently happening, namely the pandemic Covid-19. This study uses the method of Survival Analysis with the approach Kaplan Meier, variable of this study uses stock prices. The results of the research that have been conducted found that external factors, namely information about Covid-19 that spread throughout the world, given a negative impact on stock price movements on the LQ45 Index, namely 45 LQ45 companies experienced a decline in stock prices during the observation period, 5 of 45 companies still experienced a declined. After the observation period took place, viewed by sector, eight sectors included in LQ45 experienced a decline in stock prices at the same time during the period 02 January to 31 March 2020.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"205 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121717532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

SWOT Analysis as a Determinant of Marketing Strategy Case SWOT分析作为营销战略的决定因素案例

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-04-28 DOI: 10.36555/almana.v6i1.1751

Viviana Viviana, V. Victor

{"title":"SWOT Analysis as a Determinant of Marketing Strategy Case","authors":"Viviana Viviana, V. Victor","doi":"10.36555/almana.v6i1.1751","DOIUrl":"https://doi.org/10.36555/almana.v6i1.1751","url":null,"abstract":"Technology is increasingly sophisticated so it can provide convenience for mankind. However, it is undeniable that the era of globalization has made transactions easier, but has tightened business competition. This study aims to organize the description by making it controllable. The description is balanced by analysis and delivery into the interpretation. In designing and establishing a marketing strategy, researchers first analyze market segmentation, target market, and market positioning. Then the researchers conducted an environmental analysis consisting of the internal environment and the external environment of PT Karya Lencana Mas Medan. Based on the results of the analysis above, the researchers conducted a SWOT analysis consisting of an analysis of strengths, weaknesses, opportunities, and threats which were then combined in a SWOT matrix, intending to know alternatives which is possible in planning a marketing strategy using a marketing mix analysis consisting of product, price, place, and promotion. Based on the results of the study, it can be concluded as follows. Based on its marketing strategy, PT Karya Lencana Mas Medan is considered quite good, because it has chosen the right segment and is targeted by competitors from the same industry so that the company's market positioning runs smoothly and the marketing mix implemented by PT Karya Lencana Mas Medan is also sufficient. One of the promotions that have been done is canvassing. The current location is also considered strategic because it is in the middle of the city.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129427453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Influence of Consumer Behavior and Product Quality on Consumer Decision Making in Selecting Dana as Financial Technology Mobile Payment Application 消费者行为和产品质量对消费者选择Dana作为金融科技移动支付应用决策的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-04-28 DOI: 10.36555/almana.v6i1.1744

A. Raya, B. R. Kartawinata

{"title":"The Influence of Consumer Behavior and Product Quality on Consumer Decision Making in Selecting Dana as Financial Technology Mobile Payment Application","authors":"A. Raya, B. R. Kartawinata","doi":"10.36555/almana.v6i1.1744","DOIUrl":"https://doi.org/10.36555/almana.v6i1.1744","url":null,"abstract":"As technology advances and becomes more sophisticated, consumer behavior patterns shift. The presence of such events stimulates diverse corporate industries to compete to develop innovation. Businesses in the field of financial technology also use it (Fintech). DANA is a mobile payment application that supports ATM cards for online purchases. Although DANA is a new program, it is capable of adapting fast to attract users. DANA has proven to be the third most popular app in Indonesia, with the most users and the most downloads. The goal of this research is to analyze the influence of customer behavior and product quality on the selection to use DANA as a mobile payment application. This type of research is quantitative by using descriptive data analysis techniques that use multiple linear hypothesis models with a total of 400 research samples. The results obtained from this study that consumer behavior and quality product have a significant and positive effect on partial (individual) decision making. As the results of simultaneous testing (collectively) on consumer behavior and product quality to consumer decision making in choosing DANA as a mobile payment application has a significant effect and the results are accepted.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128241087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Beauty Vloggers and Product Quality on Purchase Decision 美容视频博主和产品质量对购买决策的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-04-28 DOI: 10.36555/almana.v6i1.1839

N. Kanya, Fahira Adilla

引用次数: 1

The Effect of Service Quality and Price on Customer Satisfaction 服务质量和价格对顾客满意的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-04-28 DOI: 10.36555/almana.v6i1.1833

Mohamad Fahrul Azis, Dudi Haryadi

引用次数: 0

The Effect of Ease of Use and E-Trust on User Purchase Decisions 易用性和电子信任对用户购买决策的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-04-28 DOI: 10.36555/almana.v6i1.1693

Delfian Delfian, A. Yusuf

{"title":"The Effect of Ease of Use and E-Trust on User Purchase Decisions","authors":"Delfian Delfian, A. Yusuf","doi":"10.36555/almana.v6i1.1693","DOIUrl":"https://doi.org/10.36555/almana.v6i1.1693","url":null,"abstract":"Fintech (Financial Technology) in Indonesia continues to grow and experience a rapid increase, one of the most widely used Fintech products is a digital wallet (e-wallet). Ease of Use and E-Trust play an important role in making Purchase Decisions, Ease of Use can be seen in terms of the ease of using a system, and E-Trust in terms of very high trust can create a good relationship between the Dana application and its users. This study aims to determine how much influence Ease of Use and E-Trust have on Purchase Decisions on Dana digital wallet users. The research method used is a quantitative method with a descriptive and verification approach, while the data used in this study are primary data obtained from the questionnaire results. Data testing was done by descriptive analysis, verification analysis, and hypothesis testing using SPSS 24. The results showed that Ease of Use Dana, E-Trust Dana, and Purchase Decisions Dana was in a good category. There is a correlation between Ease of Use and E-Trust, there is a partial effect between Ease of Use and E-Trust on Purchase Decisions, and there is a simultaneous effect between Ease of Use and E-Trust on Purchase Decisions.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115494504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Influence of Consumer Trust and Advertising on Consumer Decisions to Make Purchases at Lazada Marketplace 消费者信任与广告对消费者在Lazada市场购买决策的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-04-28 DOI: 10.36555/almana.v6i1.1838

R. Sulastri

{"title":"The Influence of Consumer Trust and Advertising on Consumer Decisions to Make Purchases at Lazada Marketplace","authors":"R. Sulastri","doi":"10.36555/almana.v6i1.1838","DOIUrl":"https://doi.org/10.36555/almana.v6i1.1838","url":null,"abstract":"The research entitled the influence of consumer trust and advertising on consumer Decision to make purchases at Lazada marketplace is a study of how the magnitude of the influence of trust and the role of advertising on these decisions. Trust is a very basic thing that must be owned by consumers in making purchases in the marketplace, this is based on an online purchasing system. The purpose of this study was to determine the effect of consumer trust and advertising on consumer decisions to buy in the marketplace. Study this using design study descriptive and verification, with method study character quantitative Testing. descriptive in a study this is with use continuum line analysis and analysis verification with use Analysis path (path analysis). The results of the analysis show that consumer trust in the Lazada marketplace is included in the good category, this is supported by the advertising activities carried out by Lazada which are considered good by the respondents. by Lazada has a greater relationship and influence compared to consumer trust, however, when viewed from the magnitude of the influence simultaneously, the two variables studied have a major influence on consumer decisions to make purchases.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"352 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122843151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Viral Marketing Concept and Viral Marketing Development on Consumer Buying Approach 病毒营销理念与消费者购买途径下的病毒营销发展

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-04-28 DOI: 10.36555/almana.v6i1.1780

Lucky Radi Rinandiyana, Tine Badriatin, A. Saepudin

{"title":"Viral Marketing Concept and Viral Marketing Development on Consumer Buying Approach","authors":"Lucky Radi Rinandiyana, Tine Badriatin, A. Saepudin","doi":"10.36555/almana.v6i1.1780","DOIUrl":"https://doi.org/10.36555/almana.v6i1.1780","url":null,"abstract":"Viral Marketing is one of the current marketing promotion techniques. Viral Marketing is a type of marketing that uses social media to achieve certain marketing goals. Marketing technology is achieved by establishing the communication process chain itself. The key to viral marketing is to attract website visitors and refer them to others they believe will be interested which will increase consumer buying. Therefore this research also aims to help marketing through viral marketing which will be very effective to be able to telling the public about the products being marketed. Qualitative descriptive methods were used, and the results obtained were that spreading social marketing through viral marketing was very effective in informing the public about the products being marketed, because the process of disseminating information through Instagram social media accounts was very fast and did not care about the time or distance of production. one marketing through viral development. The main purpose of viral marketing is to spread promotions on social media, allowing the general public to not only be a passive observer but also to participate in marketing and react to something to adopt a more positive attitude.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121880262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of ROA, DPR, EPS, and TATO on the Firm Value on Banking Companies Listed on BEI 2018-2020 Period 2018-2020年期间北京上市银行公司ROA、DPR、EPS和TATO对公司价值的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-04-28 DOI: 10.36555/almana.v6i1.1731

Muhammad Muhammad

引用次数: 1