病毒营销理念与消费者购买途径下的病毒营销发展

Lucky Radi Rinandiyana, Tine Badriatin, A. Saepudin
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引用次数: 0

摘要

病毒式营销是当前的营销推广技术之一。病毒式营销是一种利用社交媒体实现一定营销目标的营销方式。营销技术是通过建立传播过程链本身来实现的。病毒式营销的关键是吸引网站访问者,并将他们介绍给他们认为感兴趣的人,从而增加消费者的购买。因此,这项研究也旨在通过病毒式营销来帮助营销,这将是非常有效的,能够告诉公众关于正在销售的产品。使用定性描述的方法,得到的结果是,通过病毒式营销传播社会营销在告知公众正在销售的产品方面非常有效,因为通过Instagram社交媒体账户传播信息的过程非常快,不关心生产的时间和距离。一种是病毒式营销。病毒式营销的主要目的是在社交媒体上传播促销活动,让普通大众不再是被动的观察者,而是参与到营销中来,并采取更积极的态度来做出反应。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Viral Marketing Concept and Viral Marketing Development on Consumer Buying Approach
Viral Marketing is one of the current marketing promotion techniques. Viral Marketing is a type of marketing that uses social media to achieve certain marketing goals. Marketing technology is achieved by establishing the communication process chain itself. The key to viral marketing is to attract website visitors and refer them to others they believe will be interested which will increase consumer buying. Therefore this research also aims to help marketing through viral marketing which will be very effective to be able to telling the public about the products being marketed. Qualitative descriptive methods were used, and the results obtained were that spreading social marketing through viral marketing was very effective in informing the public about the products being marketed, because the process of disseminating information through Instagram social media accounts was very fast and did not care about the time or distance of production. one marketing through viral development. The main purpose of viral marketing is to spread promotions on social media, allowing the general public to not only be a passive observer but also to participate in marketing and react to something to adopt a more positive attitude.
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