MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah最新文献

Platform Manajemen Bisnis dengan Memanfaatkan Chatbot sebagai Virtual Business Assistant Berbasis Omnichannel di Desa Wisata Cimindi 在西敏迪旅游村利用聊天机器人作为基于全渠道的虚拟商务助理，打造商务管理平台

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2024-07-06 DOI: 10.29244/mikm.19.1.50-59

Riri Mardaweni, Nova Agustina, Raden Meina Widiastuti, Hadah Muallimah, A. Fatah, Mochamad Saidiman

{"title":"Platform Manajemen Bisnis dengan Memanfaatkan Chatbot sebagai Virtual Business Assistant Berbasis Omnichannel di Desa Wisata Cimindi","authors":"Riri Mardaweni, Nova Agustina, Raden Meina Widiastuti, Hadah Muallimah, A. Fatah, Mochamad Saidiman","doi":"10.29244/mikm.19.1.50-59","DOIUrl":"https://doi.org/10.29244/mikm.19.1.50-59","url":null,"abstract":"Desa Wisata Cimindi adalah salah satu destinasi pariwisata yang terus berkembang saat ini. Namun, pengelolaan usaha di desa tersebut masih menghadapi berbagai tantangan terutama dalam layanan yang efisien kepada wisatawan. Dalam rangka meningkatkan pengalaman wisatawan dan efisiensi operasional, penelitian ini mengusulkan penerapan Virtual Business Assistant (VBA) melalui aplikasi chatbot berbasis omnichannel. Studi ini mengeksplorasi potensi aplikasi chatbot untuk meningkatkan interaksi dan pelayanan kepada wisatawan yang mengunjungi Desa Wisata Cimindi. Aplikasi chatbot ini didesain untuk operasi di berbagai kanal komunikasi (Whatsapp, Telegram, dan Instagram), mencakup pesan teks secara otomatis dan obrolan langsung. VBA ini akan dapat memberikan informasi seputar tempat wisata, rekomendasi makanan, jadwal acara, dan bantuan lainnya kepada pengunjung. Metode penelitian yang digunakan pada penelitian ini adalah metode kualitatif dan metode pengembangan system yang digunakan adalah Extreme Programming serta sebagai narasumber yaitu ketua BUMDesa Alkaustar Cimindi. Pengujian yang dilakukan pada penelitian ini adalah pengujian Blackbox. Hasil penelitian ini menunjukkan aplikasi dapat berfungsi dengan baik dan diharapkan dapat memberikan wawasan yang berharga bagi pengelola pariwisata, pelaku usaha dan peneliti di bidang teknologi informasi yang tertarik untuk mengintegrasikan teknologi chatbot daalam konteks pariwisata pedesaan.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141672179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Peningkatan Pemasaran Produk Ayam Organik Berkah Chicken Berkah Chicken 有机鸡肉产品的营销改进战略

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2024-07-06 DOI: 10.29244/mikm.19.1.60-68

Alfi Ziadatun Nisa, Mimin Aminah

{"title":"Strategi Peningkatan Pemasaran Produk Ayam Organik Berkah Chicken","authors":"Alfi Ziadatun Nisa, Mimin Aminah","doi":"10.29244/mikm.19.1.60-68","DOIUrl":"https://doi.org/10.29244/mikm.19.1.60-68","url":null,"abstract":"Berkah Chicken merupakan produsen ayam organik yang berpusat di Kuningan, Jawa Barat. Adanya persaingan produk sejenis dan kurangnya promosi pemasaran menyebabkan penjualan masih belum maksimal. Oleh karena itu, penelitian ini bertujuan untuk (1) Mengidentifikasi faktor-faktor yang menjadi kekuatan, kelemahan, peluang, dan ancaman bagi Berkah Chicken, (2) Merumuskan strategi alternatif berdasarkan matriks IE gambaran posisi perusahaan, dan (3) Merekomendasikan strategi alternatif yang tepat untuk meningkatkan pemasaran Berkah Chicken. Data penelitian diperoleh dari data primer dan sekunder. Penelitian menggunakan matriks IE dan SWOT untuk merumuskan strategi alternatif, serta QSPM untuk menentukan urutan prioritas strategi alternatif. Didapatkan faktor kekuatan utamanya produk bersertifikasi halal dan organik dengan memiliki peluang memperluas kerjasama dan produk ayam banyak diminati masyarakat. Hasil dari matriks IE menunjukkan ayam organik Berkah Chicken berada pada sel 4 dengan strategi Grow and Build, yaitu berada di posisi yang cukup baik dengan memanfaatkan kekuatan produk dan peluang yang ada. Analisis SWOT menghasilkan sembilan strategi alternatif dan strategi alternatif prioritas utamanya adalah memperluas kerja sama dengan restoran dan supermarket dari skor TAS sebesar 6,512.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":" 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141671645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Gaya Kepemimpinan, Komunikasi, dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Restoran Kedai Kita Bogor 领导风格、沟通和工作纪律对茂物 Kedai Kita 餐厅员工绩效的影响

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2023-11-07 DOI: 10.29244/mikm.18.2.190-195

Firdayanti Firdayanti, Juwaini Ahmad, Amir Tengku Ramly

{"title":"Pengaruh Gaya Kepemimpinan, Komunikasi, dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Restoran Kedai Kita Bogor","authors":"Firdayanti Firdayanti, Juwaini Ahmad, Amir Tengku Ramly","doi":"10.29244/mikm.18.2.190-195","DOIUrl":"https://doi.org/10.29244/mikm.18.2.190-195","url":null,"abstract":"The problem that is used as the object of research is that the leadership style applied to employees is still not good, there are communication barriers between superiors and employees that are still less effective and regulations regarding work discipline that must be obeyed by employees. This research was conducted with the aim of analyzing the factors that influence the performance of our restaurant kedai kita in Bogor. Data collection was through questionnaires and the data analysis technique used in this research was a quantitative method with the help of the SPSS 22.0 program. The assessment system used in this research is a Likert scale. This research uses multiple linear regression analysis. The population in this study was all restaurant employees, totaling 60 people. The sampling technique in this research used saturated sampling. The research results concluded that leadership style had a positive and significant effect on employee performance. Communication has a positive and significant effect on employee performance. Work discipline has a positive and significant effect on employee performance.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139283972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Pengembangan Paket Oleh-Oleh Olahan Salak di Kelompok Tani Ambudi Makmur 2 安布迪-马克穆尔农民 2 组的 Salak 加工纪念品包装发展战略

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2023-11-06 DOI: 10.29244/mikm.18.2.163-169

Ayutyas Sayekti, Rizqiyatul Amaliyah

{"title":"Strategi Pengembangan Paket Oleh-Oleh Olahan Salak di Kelompok Tani Ambudi Makmur 2","authors":"Ayutyas Sayekti, Rizqiyatul Amaliyah","doi":"10.29244/mikm.18.2.163-169","DOIUrl":"https://doi.org/10.29244/mikm.18.2.163-169","url":null,"abstract":"Ambudi Makmur 2 Farmer Group is an agribusiness company in Bangkalan Regency whose main commodity is engaged in salak crops. Agribusiness activities in this company include on-farm activities and salak processing activities. The COVID-19 pandemic caused sales of processed salak products to decline and this condition had an impact on decreasing company revenue. This study aims to formulate a strategy to increase sales of processed salak products in the new normal period through sales in the form of processed salak souvenir packages. The target market for salak processed souvenir packages is not only Bangkalan tourists but also the general public around Bangkalan. The methods used are SWOT analysis, non-financial analysis, and financial analysis with respondents being business voters, employees, consumers and tourism officials. The strategy used by the Ambudi Makmur 2 Farmer Group for planning business development ideas in the new normal period is the S-T (Strength-Threats) strategy by developing souvenir packages processed by salak. Based on the results of non-financial analysis and financial analysis, the development of this salak processed souvenir package is feasible to run.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139288439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Sertifikasi Halal dan Bauran Pemasaran Terhadap Intensi Pembelian Konsumen Muslim Pada Produk Minuman Kopi Kekinian 清真认证和营销组合对穆斯林消费者购买当代咖啡饮料产品意向的影响

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2023-11-06 DOI: 10.29244/mikm.18.2.125-132

Rayhan Arfi Mubarak, Laily Dwi Arsyianti, Nur Hasanah

{"title":"Pengaruh Sertifikasi Halal dan Bauran Pemasaran Terhadap Intensi Pembelian Konsumen Muslim Pada Produk Minuman Kopi Kekinian","authors":"Rayhan Arfi Mubarak, Laily Dwi Arsyianti, Nur Hasanah","doi":"10.29244/mikm.18.2.125-132","DOIUrl":"https://doi.org/10.29244/mikm.18.2.125-132","url":null,"abstract":"This research aims to analyze the influence of the halal label on the intention to purchase contemporary coffee labeled halal in Indonesia and analyze the influence of the marketing mix (product, price, place, promotion) on the intention to purchase contemporary coffee labeled halal in Indonesia. . This research was conducted on consumers who were at least 20 years old, Muslim and had purchased and were interested in consuming contemporary coffee products that were halal certified. with a total of 110 respondents using purposive sampling. The aim of this research is to analyze the influence of halal labeling on interest in buying contemporary coffee labeled halal in Indonesia, analyze the influence of the marketing mix (product, price, place, promotion) on interest in buying contemporary coffee labeled halal in Indonesia and analyze what strategies can be implemented to increase Interest in contemporary halal certified coffee products. Data collection was carried out by filling out an online questionnaire. The statistical analysis used is the PLS Structural Equation Model (SEM). The results of this research show that the influence of the halal label has a positive and significant relationship with the intention to buy contemporary coffee and shows that the marketing mix consisting of product, place and promotion variables has a positive and significant relationship with the intention to purchase contemporary coffee, while the price variable has a negative effect. and negative. does not have a significant effect on interest in buying contemporary coffee. This is because the good quality of service, place and product means that consumers do not consider the current price of coffee.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139288008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Pengembangan Usaha Bandeng Duri Lunak Mandala Presto Berbasis Model Bisnis Kanvas Di Kabupaten Bogor 茂物县基于帆布商业模式的 Mandala Presto 软刺虱目鱼业务发展战略

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2023-11-06 DOI: 10.29244/mikm.18.2.180-189

Zulfa Sania Dasairy, M. Hubeis, Tjahja Muhandri

{"title":"Strategi Pengembangan Usaha Bandeng Duri Lunak Mandala Presto Berbasis Model Bisnis Kanvas Di Kabupaten Bogor","authors":"Zulfa Sania Dasairy, M. Hubeis, Tjahja Muhandri","doi":"10.29244/mikm.18.2.180-189","DOIUrl":"https://doi.org/10.29244/mikm.18.2.180-189","url":null,"abstract":"Mandala Presto is one of the milkfish processing businesses in Bogor Regency. The business started producing soft-boned milkfish without packaging in 2011. Collaborating with 35 street vendors, they sold soft-boned milkfish in traditional markets and through door-to-door sales. In 2018, the owner changed the business model to focus on hygienic vacuum-packaged soft-boned milkfish. The aims of this study were (1) to identify internal and external factors influencing the development of Mandala Presto's soft-boned milkfish business, (2) to develop the implementation of Mandala Presto's soft-boned milkfish business model canvas for its business strategy, and (3) to determine the prioritized strategy choices from the nine elements of the business model canvas to enhance the growth of Mandala Presto's soft-boned milkfish business. The method used was the business model canvas to map the condition of Mandala Presto, followed by descriptive and quantitative analysis including the internal factor evaluation (IFE) matrix, external factor evaluation (EFE) matrix, internal-external (IE) matrix, strengths, weaknesses, opportunities, and threats (SWOT) matrix, and analytical hierarchy process (AHP) for business model improvement. The IFE calculation result is 3.32, and the EFE calculation result is 2.79, which are mapped in the IE matrix in cell IV, indicating that the business is in a growing and developing position. The priority strategy determination with AHP focuses on four elements of the business model canvas: key partners, key activities, channels, and key resources.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"101 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139288579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Pengembangan Pada Produk Inovasi Biskuneo (Studi Kasus: Tenant Badan Riset Inovasi Nasional) Biskuneo 创新产品开发战略（案例研究：国家创新研究机构租户）

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2023-11-06 DOI: 10.29244/mikm.18.2.170-179

Eka Novah Yuanto, S. Raharja, Mimin Aminah

{"title":"Strategi Pengembangan Pada Produk Inovasi Biskuneo (Studi Kasus: Tenant Badan Riset Inovasi Nasional)","authors":"Eka Novah Yuanto, S. Raharja, Mimin Aminah","doi":"10.29244/mikm.18.2.170-179","DOIUrl":"https://doi.org/10.29244/mikm.18.2.170-179","url":null,"abstract":"Biskuneo is one of the innovative products resulting from research by the National Innovation Research Agency (BRIN) to find the right commercialization strategy based on market demand to support industry needs. The aims of this study were (1) to identify internal and external factors that influence the development strategy of Biskuneo innovation products and (2) to compile the application of the Biskuneo innovation product canvas business model to business development. The canvas business model method is used to map the condition of Biskuneo products, followed by a descriptive and quantitative analysis consisting of an internal factor evaluation matrix (IFE), an external factor evaluation matrix (EFE), an internal-external matrix (IE), a matrix of strengths, weaknesses, opportunities, and threats (SWOT). The IFE calculation result is 2.339 and the EFE calculation result is 2.580 which is mapped in the IE matrix in cell V, indicating that Biskuneo is in a position to grow and develop. Strategy determination in the SWOT matrix is in quadrant I (SO strategy), namely the product has great opportunities and strengths so that it can take advantage of existing opportunities. The recommended strategy is an aggressive/progressive strategy.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139288047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Pengembangan Portofolio Pembiayaan Mikro di Bank Syariah Indonesia (Studi Kasus BSI Cabang Pembantu Bogor Dramaga Perwira) 印度尼西亚伊斯兰银行小额信贷组合发展战略（BSI 茂物支行 Dramaga Perwira 案例研究）

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2023-11-04 DOI: 10.29244/mikm.18.2.143-151

A. Yani, M. Hubeis, B. Suharjo

{"title":"Strategi Pengembangan Portofolio Pembiayaan Mikro di Bank Syariah Indonesia (Studi Kasus BSI Cabang Pembantu Bogor Dramaga Perwira)","authors":"A. Yani, M. Hubeis, B. Suharjo","doi":"10.29244/mikm.18.2.143-151","DOIUrl":"https://doi.org/10.29244/mikm.18.2.143-151","url":null,"abstract":"The role of micro, small and medium business (UMKM) in the structure of the Indonesian economy is important and strategic. Conventional and sharia banking support the increase of UMKM through funding, as well as technical and non-technical assistance. The research was taken at Bank Syariah Indonesia (BSI) Bogor Dramaga Perwira Sub-Branch Office (KCP), under supervision of Regional V Jakarta 2 and Bogor Area, with a focus on microfinance. The research objectives were (1) to identify internal and external factors that influence the microfinance portofolio development, (2) to formulate an appropriate strategy to increase the growth of microfinance portofolio and (3) to recommend the development of UMKM according to the existing BSI microfinance scheme. This research based on data and information from PT BSI in the period of 2018-2022 which affect financing performance. Data analyzed using the Internal Factor Evaluation (IFE) and the External Factor Evaluation (EFE) matrix, followed by Strength-Weaknesses-Opportunities-Threats (SWOT) and Quantitative Strategic Planning (QSP) matrixes. The internal factors that become strengths are the pricing of low-cost financing with BSI Kredit Usaha Rakyat (KUR) products, easy requirements, Service Level Agreement (SLA) fast financing processes and sharia-compliant financing agreements. External factors that become opportunities are the large number of UMKM, the public's interest to Islamic banking and many competing banks. Alternative strategies results of SWOT analysis followed by QSP matrix were building partnerships with the micro business community through micro cluster financing, maximizing online marketing and services, and innovating microfinance products.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"166 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139289428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Optimalisasi Pengelolaan Transaksi Finansial Terhadap Pencapaian Penerimaan Pendapatan Yang Dimediasi oleh Fee Based Income Brilink 优化金融交易管理对实现以 Brilink 收费收入为媒介的收入的影响

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2023-11-04 DOI: 10.29244/mikm.18.2.133-142

Deliwanti Simatupang, R. Syarief, Irvandi Gustari

{"title":"Pengaruh Optimalisasi Pengelolaan Transaksi Finansial Terhadap Pencapaian Penerimaan Pendapatan Yang Dimediasi oleh Fee Based Income Brilink","authors":"Deliwanti Simatupang, R. Syarief, Irvandi Gustari","doi":"10.29244/mikm.18.2.133-142","DOIUrl":"https://doi.org/10.29244/mikm.18.2.133-142","url":null,"abstract":"In recent years, the banking industry has experienced major challenges, namely unstable interest income. Banks need to consider alternative income outside of interest income. If the bank wants to maintain its profit level, the sources of income other than income from loan interest must be intensified through fee-based income. This study aims to determine the number of agents, CASA, jawara juragan agents, and BEP agents affecting BRILink financial transactions, financial transactions affecting BRILink fee-based income, and the implications of income receipts affected by BRILink fee-based income. This study uses secondary data with CASA variables, number of agents, jawara juragan agents, BEP agents, financial transactions, fee-based income (FBI), and income receipts. Data were analyzed using Structural Equation Modeling (SEM), which was processed through Smart PLS 4.0. The results showed that from the CASA variables, the number of agents, jawara juragan agents, and the BEP agents, only the number of agents significantly influenced BRILink financial transactions. BRILink's financial transactions significantly affect BRILink's fee-based income. BRILink's fee-based income has a significant influence on income receipts.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139289371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Penerapan Warehousing Management System terhadap Kinerja Operasional Pergudangan Perusahaan Logistik XYZ 仓储管理系统的实施对 XYZ 物流公司仓储运营绩效的影响

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2023-11-01 DOI: 10.29244/mikm.18.2.101-112

Tifany Yosephin Sihaloho, Nurul Hidayati

{"title":"Pengaruh Penerapan Warehousing Management System terhadap Kinerja Operasional Pergudangan Perusahaan Logistik XYZ","authors":"Tifany Yosephin Sihaloho, Nurul Hidayati","doi":"10.29244/mikm.18.2.101-112","DOIUrl":"https://doi.org/10.29244/mikm.18.2.101-112","url":null,"abstract":"Perusahaan perlu menerapkan alat kinerja manajemen yang tepat untuk memaksimalkan operasional pergudangan. Operasional gudang yang semakin kompleks akan menjadi rumit apabila dilakukan secara manual. Perusahaan terus ditekan untuk meningkatkan operasi pergudangan dalam aplikasi berbasis sistem, salah satunya menggunakan warehousing management system (WMS). Perusahaan logistik PT XYZ telah menggunakan sistem ini sebagai faktor pendukung kinerja operasional dalam perusahaan. Penggunaan warehousing management system perlu disesuaikan dengan tujuan dalam mencapai kinerja operasional pada perusahaan. Penelitian ini bertujuan untuk melihat bagaimana kualitas sistem, kualitas informasi, dan kualitas pelayanan pada penerapan warehousing management system berpengaruh terhadap kinerja operasional di perusahaan XYZ berdasarkan persepsi karyawan. Penelitian dilakukan di warehouse PT XYZ berlokasi di Cakung – Jakarta yang dimulai dari bulan Maret – Mei 2023 dengan responden sebanyak 80 karyawan pergudangan di perusahaan XYZ. Metode analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif melalui tabulasi silang SPSS dan SEM-PLS. Hasil penelitian menunjukkan kualitas sistem, kualitas informasi, dan kualitas pelayanan pelanggan dari penerapan warehousing management system berpengaruh signifikan positif terhadap kinerja operasional perusahaan.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139305907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0