MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah最新文献

{"title":"Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan Restoran Chicken Geprek Ken Dedes","authors":"Dilla Ferawati, Mimin Aminah","doi":"10.29244/mikm.18.2.113-124","DOIUrl":"https://doi.org/10.29244/mikm.18.2.113-124","url":null,"abstract":"Chicken Geprek Ken Dedes Restaurant is one of the small businesses in the midst of increasingly tight culinary MSME competition in Bogor. This restaurant needs to continuously increase customer satisfaction and loyalty to sustain business continuity. This study aimed to analyze customer characteristics, the effect of price and product quality on customer satisfaction and loyalty, the effect of customer satisfaction on customer loyalty, and the effect of customer satisfaction as a mediating variable. The sample of this research was 78 customers who were determined using a non-probability sampling method called voluntary sampling. Research data were analyzed using descriptive analysis and SEM-PLS methods. The results showed that price and product quality have positive and significant effect on customer satisfaction, but not significant on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty and has a full mediating effect.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139293402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Penerapan Strategi Solusi Bisnis Financial Ecosystem Untuk Nasabah Segmen Institusi Terhadap Pendapatan Bisnis (Studi Kasus PT Bank Negara Indonesia)","authors":"Hastari Hastari, R. Syarief, Irvandi Gustari","doi":"10.29244/mikm.18.1.38-50","DOIUrl":"https://doi.org/10.29244/mikm.18.1.38-50","url":null,"abstract":"The business strategy develops according to the company's current developments. One of the strategies used in the banking business to be competitive is the differentiation strategy. Various developments in the current situation have led to changes in the need for banking. BNI continues to carry out different and innovative strategies to meet the needs of its customers. BNI through the Institutional Banking Division always implements a financial ecosystem business solution strategy for institutional segment customers. This business strategy can also increase banking business revenue. The financial ecosystem business solution strategy requires a more in-depth study to measure the effect of this strategy in generating optimal business income. This research was conducted using statistical analysis, namely the PLS Structural Equation Model (SEM). The results of the study show that the strategic solutions for the business financial ecosystem carried out have a significant positive effect on business income. This will directly or indirectly affect BNI's business revenue.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139333439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kajian Pelatihan Digitalisasi Pada UMKM Binaan Melalui Program Teman Kreasi PT Smartfren Telecom. Tbk","authors":"S. Wibowo, M. Hubeis, Ma’mun Sarma","doi":"10.29244/mikm.18.1.91-99","DOIUrl":"https://doi.org/10.29244/mikm.18.1.91-99","url":null,"abstract":"PT Smartfren Telecom, Tbk with its corporate social responsibility (CSR) program has established a forum called \"Teman Kreasi\". Teman Kreasi Smartfren has been running for seven years. This CSR program has a mission to develop a spirit of co-creation and social entrepreneurship for the younger generation, as well as to open opportunities for the growth of creative MSMEs in various areas. The Smartfren Community is located. and has reached 52 cities in Indonesia. Currently, there are 1,085 SMEs, whereas 70% of which are located in Java, Sumatra, Sulawesi, and Kalimantan.This research was conducted to examine the benefits experienced by the mentored SMEs, as well as to provide input for future activities. Generally, the research was conducted to evaluate the digitalization training provided by the Teman Kreasi program. The Strength, Weakness, Opportunities, Threats (SWOT) method, Analytic Hierarchy Process, and Training Need Assessment (TNA) approach were used to obtain strategic improvements and provide feedback for future training programs. The evaluation of the digital training activities of the mentored SMEs by Teman Kreasi Smartfren concluded that the training was very good and should be continued. Furthermore, there was a significant difference in the sales of the SMEs before and after receiving the training. The training led to an increase in sales and a shift from conventional sales to digital sales through marketplaces to expand sales coverage. Additionally, collaborating with influencers was found to be effective in providing direct promotion impact on social media users.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139332565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing Mix Dalam Pemasaran Digital Brand Hijab Rayyah Dan Peran Brand Hijab Rayyah Dalam Industri Kreatif Sub-Sektor Fashion","authors":"Fahmi Yuliady, Nur Mahmudah El Madja","doi":"10.29244/mikm.18.1.51-61","DOIUrl":"https://doi.org/10.29244/mikm.18.1.51-61","url":null,"abstract":"Micro, Small and Medium Enterprises (MSMEs) are privately owned or group businesses. Marketing Mix in digital marketing is used by MSMEs so that their products can be recognized by the public both nationally and globally. In digital marketing, people can see products that are marketed digitally. MSMEs actors use the marketing mix to focus marketing efforts. MSMEs Brand Hijab Rayyah in Sidoarjo is an individual business that sells hijab products and has an important role in the creative industry of the fashion sub-sector in Indonesia. This study aims to analyze the marketing mix in digital marketing and the role of the Rayyah Hijab Brand in the Creative Industry, the Fashion Sub-Sector. This study uses a descriptive qualitative method with the marketing mix theory, according to Kolter and Armstrong. Product, price, place, and promotion will be analyzed. The role of the Rayyah Hijab Brand in the Creative Industry, Fashion Sub-Sector. The results of this study are that the Rayyah Hijab Brand implements digital marketing by utilizing Instagram to promote its sales. The strategy used by MSMEs owners is to provide a place for promotion by arranging attractive photos, holding giveaways, making discounts on each product on certain days and offering endorsements to celebgrams. The Hijab Rayyah brand implements 4P (product-price-place-promotion) in its digital marketing mix. The Rayyah Hijab Brand MSMEs also support the development of the Fashion Sub-Sector Creative Industry.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139333497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Penciptaan Nilai Pada Produk Mikro Bank Syariah Indonesia (Studi Kasus Bank Syariah Indonesia Kantor Wilayah Jakarta Tahun 2021-2022)","authors":"Guntur Rura, Muhammad Findi, G. Suprayitno","doi":"10.29244/mikm.18.1.11-17","DOIUrl":"https://doi.org/10.29244/mikm.18.1.11-17","url":null,"abstract":"BSI has a strong commitment to MSME to improve, grow and continue to develop. One form of BSI support for MSME is by distributing financing to the micro business segment. The aims of the research are (1) to formulate internal strengths and weaknesses, as well as external opportunities and threats, (2) to determine business strategies that can be implemented, and (3) to explain strategies that will be used to influence customer decisions in selecting micro products at BSI. Jakarta area. Determination of respondents by purposive sampling, with consideration of those who master the problem, totaling five people from BSI management, practitioners and academics. Data analysis with Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) and Strengths, Weaknesses, Opportunities and Threats (SWOT) matrices. and Quantitative Strategic Planning Matrix (QSPM) to determine strategic priorities. The results of the identification of internal strategy factors found that the main strength of BSI Jakarta regional office in distributing microfinance was an easy and fast financing process with a total score was 0.49. The main weakness that affects the microfinance distribution process at the BSI Jakarta regional office is the lack of Islamic banking literacy with a total score is 0.28. The large number of people who do not have an Islamic bank account is the main opportunity with a total score is 0.47. The main threat to BSI's Jakarta regional office in distributing microfinance is the strong existence of conventional banks with a total score is 0.33. The positioning of the IE matrix strategy is based on the results of the total IFE values weighted on the x-axis and the total values of the EFE matrix on the y-axis. The total value of the IFE matrix is 3.01 and EFE matrix is 2.63. This value shows the position of BSI Jakarta regional office in the distribution of micro-financing located in cell IV, namely growth and development.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139331940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Peningkatan Daya Saing Usaha Kecil Menengah Melalui Peningkatan Mutu Sekolah Menengah Kejuruan","authors":"Nurkholis Abellian Pristi, Aida Vitayala Sjafri, Gendut Suprayitno","doi":"10.29244/mikm.18.1.73-83","DOIUrl":"https://doi.org/10.29244/mikm.18.1.73-83","url":null,"abstract":"Superior human resources is one of the long-term plans built by the government to reach Indonesia's gold in 2045. The quality of human resources is strongly influenced by improving the quality of education, especially vocational education. There are at least two main challenges to improving human Resources quality, namely low labor education and skills owned by Indonesian workers that are not yet aligned with the industry. Therefore, vocational education needs to be returned to its dignity, especially at the vocational level. This study seeks to identify problems, build conceptual models and establish development strategies to solve problems. The method used with the soft system methodology, which was developed into seven stages of improvement to produce a concrete strategy based on the comparison between the real world and the conceptual model. The results of this study are the steps offered to develop VHS towards a better way to strengthen the mental of VHS students, provide full-service support to VHS graduates, strengthen school institutions, and improve the quality of school human resources. The four major points will be implemented through 16 sub-strategies, namely planting character education and industrial work culture for students, rebranding vocational schools, improving foreign language skills and digital literacy for students, providing quality internships and industry-based certification for students, building supply demand mapping, tracer study studies, strengthening BKK and job matching services, student support for entrepreneurship, alignment of vocational school ecosystems, strengthening the role of LSP P1, encouraging Tefa to be BLUD, cooperation to build an industrial class, training and development of school human resources and updating of educational teaching materials 4.0.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139333880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determinasi Kualitas Pelayanan Puskesmas, Kepercayaan, dan Kepuasan Pasien Terhadap Loyalitas Pasien Puskesmas Merdeka Bogor","authors":"Nurinsan Nurinsan, Aminda Shinta Renea, Arsyati Masitha Asri","doi":"10.29244/mikm.18.1.84-90","DOIUrl":"https://doi.org/10.29244/mikm.18.1.84-90","url":null,"abstract":"This study aims to determine the effect of health center service quality and trust on patient loyalty through patient satisfaction. The type of research used is quantitative. The research scale used in this study is the Likert scale. The population in this study was the number of patients at the Merdeka Bogor Health Center in the last three years, totaling 114,753 patients. Data analysis techniques using SPSS 23.0 and path analysis. The results showed that the quality of puskesmas services had a positive and significant effect on patient satisfaction at the Merdeka Community Health Center, Bogor City. Patient trust has a positive and significant effect on patient satisfaction at Merdeka Community Health Center, Bogor City. The quality of puskesmas services has a positive and significant effect on patient loyalty at the Merdeka Health Center, Bogor City. Patient trust has a positive and significant effect on patient loyalty at Merdeka Community Health Center, Bogor City. Patient satisfaction has a positive and significant effect on patient loyalty at Merdeka Health Center, Bogor City. Health center service quality has a positive and significant effect on patient loyalty mediated by patient satisfaction at the Merdeka Health Center in Bogor City. Patient trust has a positive and significant effect on patient loyalty mediated by patient satisfaction at Merdeka Health Center, Bogor City","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"253 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139332745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemetaan Kapabilitas Kantor Wilayah Bank Syariah Indonesia Region Jakarta (Periode 2020 - 2022)","authors":"Siska Savitri, Agus Buono, G. Suprayitno","doi":"10.29244/mikm.18.1.29-37","DOIUrl":"https://doi.org/10.29244/mikm.18.1.29-37","url":null,"abstract":"The banking industry is required to accelerate the implementation of digital banking in order to be able to compete in order to provide services that are easier and faster and in accordance with customer needs. banking is one of the important pillars as an intermediary for the community to build small medium and micro industries and the role of banking is very important in building the country's economy in the digital era. Small and Medium Industry players must start transforming to digitalization, by changing transactions that were previously traditional into digital financial transactions. The purpose of this research is in DKI Jakarta. This study aims to identify the resources and capabilities of the Bank Syariah Indonesia (BSI) Jakarta region which have the potential to become a sustainable competitive advantage. This study uses primary and secondary data. Primary data was obtained from distributing questionnaires to respondents and interviewing experts (upper and middle management of BSI Jakarta area) using in-depth interviews. Secondary data obtained from literature studies. Based on the results of the discussion that has been described, it can be concluded that there are as many as 30 variables in the resources and capabilities of the BSI Jakarta region that have the potential to become a competitive advantage. The results of the VRIO analysis show that there are 14 variables in the resources and capabilities of the BSI Jakarta region which have a sustainable competitive advantage. Apart from that, good human resource services should be maintained and their capabilities improved so that they can educate the Small and Medium Industries in using the digital banking system contained in BSI in the Jakarta region which is the backbone for growth both in terms of assets, third party funds and financing for BSI. BSI Jakarta region needs to have an operational strategy in order to be able to carry out the main strategy that is the focus of BSI, one of which is strengthening capacity and capability and developing Small and Medium Industries. The business strategy for the BSI Jakarta region in supporting BSI strategy can be formulated from the resources and capabilities of BSI.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139333114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pemasaran Online Untuk Meningkatkan Minat Beli Konsumen Produk Makanan Dan Minuman UMKM Di Kota Bogor","authors":"Dadang Ruhiyat, A. Sulaeman, Rini Purnawati","doi":"10.29244/mikm.18.1.62-72","DOIUrl":"https://doi.org/10.29244/mikm.18.1.62-72","url":null,"abstract":"Online marketing has sparked consumers' interest to make purchases to satisfy their various needs, including food and beverages. Several factors are believed to strongly influence consumers’ buying interest in online marketing, including: price, advertising and product quality and payment security. This study aims to provide suggestions and recommendations for online marketing strategies to MSMEs in the food and beverage sector to further increase consumer buying interest. The research is conducted by identifying consumer behavior and analyzing the influence of 4P marketing variables, i.e., price, sales promotion and product quality and payment security for consumers purchasing MSME food and beverage products online. Data collection was done through questionnaire and interviews with 106 food and beverage consumers and 40 MSMEs located in Bogor city, using purposive sampling. The analytical method used in this research is descriptive qualitative and quantitative analysis. The results of multiple linear regression analysis can be summarized as follows: First, product, price, promotion and payment security variables have a significant influence on the variable of consumer buying interest in food and beverages. Second, variables that influence online purchase interest include: promotions, products, and payment security, while prices do not really influence consumers’ purchase interest in online marketing. The results of Strength, Weakness, Opportunity & Threat (SWOT) of the most appropriate strategy that can be applied is S-O (Strength-Opportunity). The results of the Quantitative Strategic Planning Matrix (QSPM) analysis achieved the highest Total Attractive Score (TAS) score by innovating products based on consumer needs on the basis of consumer desires and also in accordance with people's purchasing power.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"75 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139333183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mekanisme Kemitraan dan Determinan Pemilihan Pola Kemitraan Usahaternak Ayam Broiler di Kabupaten Sukabumi, Provinsi Jawa Barat","authors":"U. Sehabudin, Warcito Warcito, Muhammad Taufan Iskandar, Yayan Hadiyat","doi":"10.29244/mikm.18.1.18-28","DOIUrl":"https://doi.org/10.29244/mikm.18.1.18-28","url":null,"abstract":"The broiler industry is the livestock industry with the highest development compared to other livestock industries. The structure of the broiler industry, which is oligopoly in nature, causes the bargaining position of livestock companies, especially integrator companies, to be very large in determining input and output prices. In contrast with broiler breeders. Farmers face production risks, as well as input and output price risks. The partnership between livestock companies and breeders is one of the efforts to overcome the problems faced by breeders. The aims of this study were (1) to find out the mechanism of broiler farming partnerships, and (2) Analyze the determinants of selecting contract farming through the nucleus-plasma scheme (PIR) (PIR) or Makloon pattern. The research was located in Sukabumi Regency, which is a broiler production center in West Java Province. The research samples were PIR and Makloon breeders with 30 farmers each, who were PT. X (PIR pattern) and PT. Y (Macloon pattern). Data analysis using the Logit Model. The results of the study show that there are differences in the partnership mechanism between the PIR pattern and the Makloon pattern, especially the provision and cost of financing the main production facilities and operational costs, as well as the components of livestock business income. Livestock income and broiler chicken population are significant determinants in choosing a partnership pattern, but with different parameter signs, the PIR pattern is positive and the Makloon pattern is negative. This means that the higher the broiler livestock business income, the farmer tends to choose the PIR pattern, conversely if the livestock population is getting bigger, the breeder tends to choose the Makloon pattern","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139333424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}