MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah最新文献

{"title":"Strategi Pemasaran Online UMKM Makanan (Studi Kasus di Kecamatan Cibinong)","authors":"Teguh Setiawan, B. Suharjo, M. Syamsun","doi":"10.29244/mikm.13.2.116-126","DOIUrl":"https://doi.org/10.29244/mikm.13.2.116-126","url":null,"abstract":"Online marketing is a method of marketing using online (OL) and electronic media. This study aims to, (1) Assess the effectiveness of (OL) marketing in increasing corporate income, (2) Describe products that have OL marketing potential, ( 3) Identify influential factors in developing OL marketing strategies, and (4) Providing recommendations for alternative OL marketing strategies to be applied in MSMEs. This research was conducted on 10 MSMEs in Cibinong Sub-district, Bogor Regency, West Java Province, from April to August 2018. The method of analysis consists of descriptive analysis, content analysis, Strength, Weaknesses, Opportunity, and Threat (SWOT) analysis and Analytic Hierarchy Process (AHP). Based on the analysis of research data it is known that OL marketing successfully increases income for respondents by 10% to 32%. The results of content analysis found that the respondents' MSMEs already knew the importance of attracting product visualization by displaying descriptions and images that could invite consumers to buy, but not fully optimized yet through the Google Review Knowledge Panel facility. Based on the SWOT analysis, strategies were obtained: (a) Business Development with support of available Human Resource (HR) & Marketing Media Support, (b) Business Development System (OL), (c) Business Scale Up by Utilizing Capital, (d) Skill Improvement and OL System Knowledge, (e) Increased Business Capital and Product Promotion Display in order increasing turnover,( f) Business Development through Product Variants, Taste and Promotions (g) Increasing business capacity and services (Delivery), (h) Increasing cooperation in OL product promotion, (i) Increasing innovation and new product variants. The alternative method of OL marketing of food MSMEs in Cibinong Sub district chosen based on AHP respectively is Grab-food media. The second priority is to use social media (Facebook, Instagram, Youtube etc.). The third priority is to use Google SEO media. The fourth priority is to use a website and the fifth priority is direct contact.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"12 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128400416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pengembangan Rantai Pasok Berbasis Sistem Kendali Internal pada Produksi Beras Organik","authors":"Shofia Nurul Hakim, Rizal Syarief Sjaiful Nazli, Nurheni Sri Palupi","doi":"10.29244/MIKM.13.2.143-150","DOIUrl":"https://doi.org/10.29244/MIKM.13.2.143-150","url":null,"abstract":"The high demand for organic rice on the market indicates that the organic rice business has good potential and opportunities to be developed, so as to encourage organic agriculture to become competitive and sustainable. This is an opportunity for farmers, especially farmers who are under CV. Sirtanio Organic Indonesia is expected to provide high value added to its member farmers, so as to boost the economy of farmers towards prosperity. The purpose of this study are: (1) Assessing the simple feasibility of organic rice farming based on Internal Control System (ICS) organic farming in the company is seen from the financial aspect; (2) Describe and analyze the characteristics of organic rice products in supply chains based on ICS in organic farming; and (3) Formulate supply chain strategies for organic rice based ICS agricultural products. The analytical method used is business feasibility analysis which is then identified internal and external factors which are then accumulated using SWOT and formulated several strategies using QSPM. The conclusion of the research results are: (1) The advantage is quite good (>1), the analysis of the R/C ratio calculation for organic rice farming for farmers and companies, namely farmers (2.25) and CV Sirtanio (1.56); (2) Organic certification is an internal force with the opportunity to offer export market share that is quite open, so that it is obtained a ICS -based supply chain development strategy, namely: (a) Development of collaboration with online-shop (score 5,895); (b) Strengthening ICS-based supply chain functions through the implementation of internal audits conducted by the ICS team (score 5,671); and (c) Maintained the organic farming system based on the agreed ICS according to the rules of SNI 6729: 2016 (score 5,541).","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131869953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Penerapan Standar Nasional Indonesia Biskuit (SNI 2973:2011) bagi Industri Kecil Menengah","authors":"Syaiful, H. Hardjomidjojo, E. Cahyadi","doi":"10.29244/MIKM.13.2.151-158","DOIUrl":"https://doi.org/10.29244/MIKM.13.2.151-158","url":null,"abstract":"BSN on December 22, 2011 has stipulated SNI 2973: 2011 Biscuit through the Decree of the Head of BSN No.242/KEP/BSN/12/2011, scope of products in SNI 2973: 2011 are Biscuits, Krekers, Wafers and Pies, Kukis. Until now the number of industries that apply SNI Biscuits is still low from 595 brands of biscuit products that have been registered in BPOM (BPOM, 2017) only 28 brands of biscuits that have received the certificate of SNI (BSN, 2018). Developing strategies to apply SNI Biscuit for SME is to increase applying SNI, as well as input to related technical institution  and related party in conducting coaching related to application SNI products for SME. The results of the assessment of the readiness of the five SME in implementing SNI 2973: 2011 Biscuits respectively as follows: SME A is 97.4%; SME B is 84.5%; SME C of 83.6%; SME D of 62.9%; and SME E of 71.4%. The grouping of the five SME using statistical analysis four SME groups based on their level of readiness in applying Biscuit SNI, namely the first group that is ready to apply the Biscuit SNI (SME A) which is in zone 1; the two groups are quite ready in applying the Biscuit SNI (SME B and C) in zone 2; the three groups of SME that are less prepared in applying the Biscuit SNI (SME E) which are in zone 3; the four groups of SME that are not ready to apply the Biscuit SNI (SME D) which are in zone 4. The recommended strategy for the four groups of IKM using Ishikawa diagram which focuses on the lowest internal and external factors of resources in each SME group.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129647473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pengembangan Portofolio Bisnis PT Kawasan Berikat Nusantara (Persero)","authors":"Dony Ariya Iskandar, L. M. Baga, Imam Teguh Saptono","doi":"10.29244/MIKM.13.2.101-108","DOIUrl":"https://doi.org/10.29244/MIKM.13.2.101-108","url":null,"abstract":"The research objective is to analyze the business portfolio development strategy at PT. Kawasan Berikat Nusantara (KBN). The study used descriptive method with the analytical tools used, among others, Internal Factor Evaluation (IFE). External Factor Evaluation (EFE), Grand Strategy Matrix, and General Electric (GE) Matrix. Based on the analysis of the Grand Strategy Matrix, the results of IFE and EFE indicate that the position of the company is in quadrant I. The strategy recommendations obtained from this quadrant are the growth strategy (Growth Strategy), with the implications of work programs including market development and penetration, product development, horizontal integration, forwards, and backwards. Besides that, the choice of strategy that can be applied is to diversify products centrally. The results of the GE Matrix analysis show that the company's four business units namely property services, prime concrete, clean water management and logistics services are each in a different quadrant. Property Services and Prima Concrete are in selective cells. In this case, the business unit for clean water management and logistics services is in the divestment cell. Based on the recommendations of the Grand Strategy Matrix, each business unit should improve its performance in the next five years through a more selective growth strategy, namely the development of more selective products and markets, improving the quality and quantity of human resources, and prioritizing investments in business units who have fast growth.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"202 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121855315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Kelayakan Usaha Budidaya Udang Vanname (Litopenaeus vannamei) di Keramba Jaring Apung Laut","authors":"Pindo Witoko, Ninik Purbosari, Nuning Mahmudah Noor","doi":"10.29244/MIKM.13.2.175-179","DOIUrl":"https://doi.org/10.29244/MIKM.13.2.175-179","url":null,"abstract":"Pacific white shrimp is one of the primadona of fishery commodities. The development of Pacific white shrimp can be done by using floating net cage (FNC). Shrimp culture in sea floating net cage is the one of alternative aquaculture of environmentally friendly shrimp cultivation and potentially become applicative technology of shrimp farming in the future. The aims of this study were to know the feasibility of white shrimp culture in sea floating net cage. The study was conducted by using descriptive and analytic method with 18 pieces of cage. Analysis of the feasibility using net present Value (NPV),Internal Rate of return (IRR), Net Benefit-Cost Ratio, Gross Benefit-Cost Ratio, Payback Period (PBP), and Break Even Point (BEP). The study result show that the NPV is IDR 43,315,360.00; IRR is 21.47%; net B/C ratio is 5.11, gross B/C ratio is 3.71; PBP is 6 months and 9 days and BEP is 1,837.82 kg of shrimp biomass or IDR 147,025,891.18 of the value of sales. The final result of feasibility analysis of shrimp culture in sea floating net cage is feasible to run.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116987090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}