MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah最新文献

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Aplikasi Seven Tools pada Perbaikan Mutu Roundness Bakso Unyil di PT X
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2019-09-09 DOI: 10.29244/mikm.14.1.54-61
Tjahja Muhandri, A. Pratama, Dase Hunaefi
{"title":"Aplikasi Seven Tools pada Perbaikan Mutu Roundness Bakso Unyil di PT X","authors":"Tjahja Muhandri, A. Pratama, Dase Hunaefi","doi":"10.29244/mikm.14.1.54-61","DOIUrl":"https://doi.org/10.29244/mikm.14.1.54-61","url":null,"abstract":"The roundness quality of small meatballs, called Bakso Unyil, produced by PT X has been considered non-uniform and in-competitive. Hence, roundness quality improvement has been becoming one of the priorities for increasing consumer acceptance. This research aims to identify the causes of the poor quality of Unyil Meatballs roundness and find a solution. The improvement methods were: identification of the causes of low quality of roundness (Plan), improvement trials based on alternative solution (Do), and implementation of corrective actions (Action). A total of 60 meatballs samples were taken from three batches (for each batch of 20 samples). Ishikawa Diagram, and histogram were conducted and analysed. Implementation of alternative solutions to improve roundness quality that have been carried out as follows: 1). adjusting the amount of dough in mixing step, 2). the installation of temperature measuring equipment in the preheater, 3). Usage standardization of ice, 4). improvement of phosphate and salt mixing techniques, 5). removal of baking powder, and 6). turn of blades in mixing cake. Result showed that those improvements were not only improve the roundness quality of Unyil meatballs but also improve the smoothness and reducing wrinkle conditions on the surface of Unyil meatballs","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125727958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Pengaruh Keamanan, Kesehatan dan Keselamatan Kerja terhadap Kinerja Pegawai Kantor Penanggulangan Bencana Kabupaten Majene 分析工作安全、健康和安全对马吉恩县救灾办公室工作人员绩效的影响
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2019-09-09 DOI: 10.29244/mikm.14.1.62-68
Safriansyah, M. Naim
{"title":"Analisis Pengaruh Keamanan, Kesehatan dan Keselamatan Kerja terhadap Kinerja Pegawai Kantor Penanggulangan Bencana Kabupaten Majene","authors":"Safriansyah, M. Naim","doi":"10.29244/mikm.14.1.62-68","DOIUrl":"https://doi.org/10.29244/mikm.14.1.62-68","url":null,"abstract":"This research was conducted to improve ability quality security, occupational health and safety against the performance of an employe at the Office (OPD) disaster relief District of West Sulawesi Province of Majene. The purpose of this research was aimed to: analyse the influence of job security against the performance of an employe at the Office (OPD) Counter measure Bencana Regency of West Sulawesi Province of Majene, analyzing the influence of Safety against the performance of employees on Office (OPD) Counter measure Bencana Regency of West Sulawesi Province of Majene and outlines the influence of Safety against the performance of an employee at the Office (OPD) disaster relief District of West Sulawesi Province of Majene, as well as analyze that most independent variables which are the dominant influence on the dependent variables. The data used are the primary and secondary data. The population of the research was the entire corporate staff in Office Penanggulangan (OPD) Disaster Countries Majene West Sulawesi Province. The research is as many as 30 employees with sampling techniques. Data collection was done through kusioner, and documentation. Methods of data analysis using descriptive statistical analysis, and multiple linear regression using SPSS program 24.00. The results showed in simultaan (together) shows the difference job security of 30.0%, occupational health of 43% compared with 88.5% Safety or on top of 0.05 is proving the influential third on performance Clerk at the Office of District disaster management (OPD) Majene West Sulawesi province. This indicates there is influence together job security, occupational health and safety against the performance of the Employee so that the purpose of this research through analysis, description and a description of the three variables can influence can match with the results of the analysis particularly in the Office of the District disaster management (OPD) Majene West Sulawesi province","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126492785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Kajian Strategi Pemasaran Ubi Cilembu (Kasus di Desa Cilembu, Kecamatan Pamulihan, Kabupaten Sumedang)
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2019-09-09 DOI: 10.29244/mikm.14.1.69-75
Cordelia Ervina, M. Hubeis, N. Pandjaitan
{"title":"Kajian Strategi Pemasaran Ubi Cilembu (Kasus di Desa Cilembu, Kecamatan Pamulihan, Kabupaten Sumedang)","authors":"Cordelia Ervina, M. Hubeis, N. Pandjaitan","doi":"10.29244/mikm.14.1.69-75","DOIUrl":"https://doi.org/10.29244/mikm.14.1.69-75","url":null,"abstract":"One of areas which producing sweet potato is Cilembu Village, located in Pamulihan Subdistrict, Sumedang Regency.  The sweet Potato is famous as ubi Cilembu. The objectives of this research were to identify internal and external factors affecting raw material availability and continuity of marketing system of sweet potato Cilembu and to recommend alternative of effective and efficient marketing strategy of sweet potato Cilembu. This research used purposive sampling and also primary and secondary data. Respondents consisted of 30 people from 107 population of sweet potatoes Cilembu in Cilembu village. Analysis was conducted using IFE and EFE matrix, internal-external (IE) matrix, SWOT and QSPM method. From several strategies by using QSPM method, it had chosen one strategy to boost Cilembu sweet potato marketing by KUCP. The strategy was to encourage efforts in creating processing business medium scale of Cilembu sweet potatoes in order to get competitive processed products.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129126229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Analisis Strategy Pengembangan Bisnis E-Commerce Pertamina Retail dengan Pendekatan Bisnis Model Kanvas E-Commerce业务发展战略分析与画布业务方法关系
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2019-02-02 DOI: 10.29244/mikm.14.1.24-34
P. Latief, R. Syarief, Rokhani Hasbullah
{"title":"Analisis Strategy Pengembangan Bisnis E-Commerce Pertamina Retail dengan Pendekatan Bisnis Model Kanvas","authors":"P. Latief, R. Syarief, Rokhani Hasbullah","doi":"10.29244/mikm.14.1.24-34","DOIUrl":"https://doi.org/10.29244/mikm.14.1.24-34","url":null,"abstract":"The competition of oil and gas industri in Indonesia is very tight. To get survive from the competition; the company has to develop their technology. Nowadays, technological advancement have salient roles in improving the company's business. PT Pertaminan Retail is a large oil and gas company in Indonesia. This study analyzed the design of e-commerce business development models from PT Pertamina Retail called MyPertamina. The method of the study is descriptive analysis and using business model canvas (BMC), the Delphi method, SWOT (Strenghts, weakness, opportunities, & threats), and the Blue Ocean Strategy. The datas in this study were secondary dan primary data. The secondary data obtained from the literature study and the primary data was by interviewing six informants. The research period starts from November to December 2018. The results of mapping the initial business model that used BMC, showed several aspects such as: customer segments, value propositions, channels, revenue streams, key resources, key activities, key partners, and costs structure. Environmental analysis used the Delphi method and the result was key trend value was 25.48%, industri strength was 25.19%, market strengths was 24.78%, and macroeconomic strengths was 24.55%. MyPertamina's internal environment influenced by product aspects, infrastructure management, customer interface, and financial aspect. The results of the SWOT analysis of nine BMC unsurts showed that the highest strength was the key partnership and the lowest strength was customer relationship. Meanwhile, the biggest opportunity was value proposition and the lowest opportunity was cost structure. The highest threat was customer segment, and the lowest threat was key partners. The business development model in this research focused on customer segment, key partnership, and value proposition, unsurts developed using the blue ocean strategy method.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133508091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Peningkatan Daya Saing Ikan Bandeng Olahan Di Kota Serang Banten 这是进攻班顿市可持续斗鱼竞争战略的升级战略
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2019-02-02 DOI: 10.29244/mikm.14.1.76-82
Ahmad Ridloudin, S. Raharja, Suryahadi
{"title":"Strategi Peningkatan Daya Saing Ikan Bandeng Olahan Di Kota Serang Banten","authors":"Ahmad Ridloudin, S. Raharja, Suryahadi","doi":"10.29244/mikm.14.1.76-82","DOIUrl":"https://doi.org/10.29244/mikm.14.1.76-82","url":null,"abstract":"Milkfish is a fish belonging to the Chanidae tribe which is spread throughout most parts of Indonesia. The method used in determining respondents is purposive sampling method. Based on the results of the SWOT analysis, there are four strategies were obtained in increasing the competitiveness of processed milkfish include; (a) developing a sustainable milkfish agribusiness system and business, (b) building a business system that is competitive, synergistic, mutually beneficial and technology focused on efficiency, (c) institutional, partnership and integrated development of integrated processed fish SMEs, and (d) government involvement in policies in the form of regulations which favor the improvement of milkfish processed SME s in Serang City.The result QSPM analysis found that the alternative strategy which becomes the main priority to increased competitiveness of processed milkfish in Serang City is building a competitive business system, synergy, mutual benefit and technology focus for eficiency","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114437043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Strategi Pengembangan UMKM Pangan Berdaya Saing di Kota Bandung 万隆中城球类食品开发战略
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2019-02-02 DOI: 10.29244/mikm.14.1.1-7
Asri Delmayuni
{"title":"Strategi Pengembangan UMKM Pangan Berdaya Saing di Kota Bandung","authors":"Asri Delmayuni","doi":"10.29244/mikm.14.1.1-7","DOIUrl":"https://doi.org/10.29244/mikm.14.1.1-7","url":null,"abstract":"SMEs (Micro-Small and Medium Enterprises) are one of business sector that has an important role for improving economy condition in Indonesia. One of the SMEs that has the potential to competition is food SMEs. To create food MSMEs that able to compete with the other food products, they must be able to maintain the quality of various aspects. The many problems faced by food SMEs require a strategy to develop and continue. This research aims to create competitiveness and strategy in food MSMEs. This research was conducted by identifying food MSMEs, analyse the influence of internal factors and external factors with the IE matrix, looking for the formulation of food SMEs strategies using SWOT and QSPM methods. The location of the research was conducted in the city of Bandung, West Java. The results of this research based on the IE matrix show that the Bandung City food UMKM requires a grow and build strategy. Based on the SWOT and QSPM methods, various alternative strategies were obtained. Strategy III is the most suitable strategy for Bandung's food UMKM with a value 6.433. Strategy III is \"improving human resource capabilities, utilizing associations and government support to expand product markets\". The level of diversity of food MSMEs in Bandung is high, that makes the characteristics of the commodities produced. The majority of business people rely heavily on the government in all aspects of business. Procurement of raw materials is carried out independently with a contract system and own business capital","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114738340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Strategi Pengembangan Pemasaran Batu Andesit (Studi Kasus pada PT Duta Keluarga Imfaco, Bogor Jawa Barat)
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2019-01-03 DOI: 10.29244/MIKM.13.2.127-136
Tubagus Imron, Rizal Syarief Sjaiful Nazli, S. Raharja
{"title":"Strategi Pengembangan Pemasaran Batu Andesit (Studi Kasus pada PT Duta Keluarga Imfaco, Bogor Jawa Barat)","authors":"Tubagus Imron, Rizal Syarief Sjaiful Nazli, S. Raharja","doi":"10.29244/MIKM.13.2.127-136","DOIUrl":"https://doi.org/10.29244/MIKM.13.2.127-136","url":null,"abstract":"Andesite stone mining activities in Bogor area is now growing, one of the andesite stone processing business is PT Duta Keluarga Imfaco located in Bogor Regency, West Java. The economically valuable andesit stone is expected to be the mainstay of the income of the surrounding community, characterized by the increasing market demand and the growing interest of the community towards andesite stone. The purpose of this study are (1) to identify internal and external factors of PT Imfaco Family Ambassador; (2) Developing appropriate market development strategies; and (3) Develop alternative strategies of andesite stone marketing development. The study used descriptive and analytic methods that are case studies. Determination of respondents with purposive sampling method, with consideration that mastered the problems to be asked. Data analysis with IFE and EFE matrix to identify internal and external factor of company, then mapping with IE matrix, to see company position. Preparation of strategy with SWOT matrix, yield several alternative strategies that can be implemented. The final stage with the QSP matrix, to determine the priority of the most appropriate strategy to be implemented. Based on the results of IFE and EFE matrix analysis, indicates the company is in a stable position in responding to external situations. The result of analysis with IE matrix, company is in quadrant V, that is growth and stability, where strategy that can be done is market penetration and business development. Results of analysis with SWOT matrix obtained alternative strategies that can be implemented and with the QSP matrix obtained the most appropriate strategy to be implemented in order to develop the company's marketing strategy is to expand the marketing network.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127485382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Kajian Tingkat Penerapan Manajemen Mutu pada UMKM Pengolah Ikan Pindang Tradisional dan Higienis di Kabupaten Bogor
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2019-01-03 DOI: 10.29244/MIKM.13.2.159-166
Lisa Bremanti, M. Hubeis, Nurheni Sri Palupi
{"title":"Kajian Tingkat Penerapan Manajemen Mutu pada UMKM Pengolah Ikan Pindang Tradisional dan Higienis di Kabupaten Bogor","authors":"Lisa Bremanti, M. Hubeis, Nurheni Sri Palupi","doi":"10.29244/MIKM.13.2.159-166","DOIUrl":"https://doi.org/10.29244/MIKM.13.2.159-166","url":null,"abstract":"Boiled fish is a processing of fishery products that have great potential because of high public demanding. UMKM Cindy Group is a small and medium enterprise in Bogor regency who wished that their product could be competitive, so that the application of quality management is required. The objectives of this research were: (1) to identify the level of quality management implementation at traditional and hygienic boiled fish SMEs as well as; (2) to analyze the relation of the level of quality application to the performance of traditional and hygienic boiled fish SMEs. The method used was descriptive analysis; trend analysis (financial performance: Net Profit Margin (NPM), Return on Investment (ROI), Return on Equity (ROE) and non-financial performance (number of training, production volume, number of customers); and discriminant analysis. Sampling technique for filling questionnaire was purposive sampling. The results of the study found that the level of application of quality management system at traditional boiled fish was at the level between Quality Control Operator (OQC) and Foreman Quality Control (FQC), while hygienic cleansing was at the level between Statistic Quality Control (SQC) and Total Quality Management (TQM). The result of discriminant analysis show that the level of SMM implementation has an effect on the company performance of UD Cindy Group that was seen from sig value <0.05. On hygienic displacement had an increasing trend of non-financial performance and higher on the average of the last three years compared with traditional boiled fish","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132349003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Strategi Pemasaran Lele Sangkuriang Organik Surya Kencana Farm Kota Bogor
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2019-01-03 DOI: 10.29244/MIKM.13.2.137-142
Raissa Rahmaditya Rabilla, Arif Satria, L. Yuliati
{"title":"Strategi Pemasaran Lele Sangkuriang Organik Surya Kencana Farm Kota Bogor","authors":"Raissa Rahmaditya Rabilla, Arif Satria, L. Yuliati","doi":"10.29244/MIKM.13.2.137-142","DOIUrl":"https://doi.org/10.29244/MIKM.13.2.137-142","url":null,"abstract":"Catfish is one of the most widely cultivated freshwater fish. Bogor is a district and a city that has considerable potential for Catfish farming. This is because the consumption of Catfish is pretty much absorbed by the DKI Jakarta and Bogor city become penyedianya. In 2016 alone, the level of consumption of Catfish in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) is very high. The needs of Jabodetabek community will Catfish reaches 120 tons per day. As quoted from an article, from the amount of these needs, Bogor can only produce Catfish as much as 30 tons per day. This of course becomes an opportunity and a prospect for Catfish farming. This study aims to identify the condition of internal environment and external environment in Surya Kencana Farm. Formulate alternative marketing strategies for Surya Kencana Farm. Determining priority marketing strategy for Surya Kencana Farm. This study uses SWOT analysis to determine alternative choice of marketing strategy for Surya Kencana Farm. Then proceed with QSPM to determine the best strategy that Surya Kencana Farm can do. The results of the analysis with the SWOT and QSPM matrices, obtained alternative strategies that can be implemented, namely utilizing IT progress, such as websites and the internet to inform Lele Sangkuriang product quality, and informing about organic Sangkuriang Catfish produced by SKF is a priority strategy that can be done by SKF.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133480545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Strategi Peningkatan Daya Saing Produk Suku Cadang Otomotif dan Elektonik Berbahan Karet di PT BesQ Sarana Abadi PT BesQ持久工具汽车零部件和橡胶电气产品竞争力增强战略
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Pub Date : 2019-01-03 DOI: 10.29244/MIKM.13.2.167-174
Imron Hanafi, A. Hubeis, S. Raharja
{"title":"Strategi Peningkatan Daya Saing Produk Suku Cadang Otomotif dan Elektonik Berbahan Karet di PT BesQ Sarana Abadi","authors":"Imron Hanafi, A. Hubeis, S. Raharja","doi":"10.29244/MIKM.13.2.167-174","DOIUrl":"https://doi.org/10.29244/MIKM.13.2.167-174","url":null,"abstract":"In order to spur the automotive and electronic industries to meet domestic needs and compete in the era of globalization, the development of manufacturing industries is not only based on large-scale industries, but also needs to be developed into Small and Medium Enterprises (SMEs). The obstacles faced today are limited capital, human resources (HR), product development and marketing procedures. PT BesQ Sarana Abadi is a small and medium business (UKM) engaged in the business of making rubber parts. In order to improve competitiveness, PT BesQ Sarana Abadi is researched with the formulation of the right competitiveness strategy. The objectives of the study are: (1) to identify factors that influence the competitive advantage of rubber and automotive parts products; (2) analyzing internal and external factors that affect the competitiveness of rubber and automotive parts industry products using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods; (3) develop competitiveness strategies for the automotive and electronic spare parts products industry using Internal-External (IE) methods and Strengths, Weakness, Opportunities, Threats (SWOT) and Balance Score Cards (BSC); (4) formulating priority strategies to improve the competitiveness of rubber and automotive parts industry products using the Quantitative Strategic Planning Matrix (QSPM) method. From the analysis results, there are many weaknesses in the company. In this case a high opportunity value causes the company to operate, because in the IFE matrix the value of strength is greater than the value of weakness. In the EFE matrix, the opportunity value is greater than the threat. With the SWOT and BSC methods identified strategies needed, set the priority of the strategy by using the QSPM method.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134250519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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