茂物县基于帆布商业模式的 Mandala Presto 软刺虱目鱼业务发展战略

Zulfa Sania Dasairy, M. Hubeis, Tjahja Muhandri
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引用次数: 0

摘要

Mandala Presto 是茂物县的一家虱目鱼加工企业。该企业于 2011 年开始生产无包装的软骨虱目鱼。他们与 35 个街头小贩合作,在传统市场和通过上门销售的方式销售软骨虱目鱼。2018 年,店主改变了经营模式,专注于卫生真空包装软骨虱目鱼。本研究的目的是:(1)确定影响 Mandala Presto 软骨牛奶鱼业务发展的内部和外部因素;(2)制定 Mandala Presto 软骨牛奶鱼业务模式画布的业务战略实施方案;(3)从业务模式画布的九个要素中确定优先战略选择,以促进 Mandala Presto 软骨牛奶鱼业务的增长。所采用的方法是用商业模式画布绘制 Mandala Presto 的状况图,然后进行描述性和定量分析,包括内部因素评价(IFE)矩阵、外部因素评价(EFE)矩阵、内部-外部(IE)矩阵、优势、劣势、机会和威胁(SWOT)矩阵,以及用于改进商业模式的层次分析法(AHP)。IFE 计算结果为 3.32,EFE 计算结果为 2.79,这两个结果映射到 IE 矩阵的第 IV 单元格中,表明企业正处于成长和发展阶段。利用 AHP 确定优先战略的重点是商业模式画布的四个要素:关键合作伙伴、关键活 动、渠道和关键资源。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategi Pengembangan Usaha Bandeng Duri Lunak Mandala Presto Berbasis Model Bisnis Kanvas Di Kabupaten Bogor
Mandala Presto is one of the milkfish processing businesses in Bogor Regency. The business started producing soft-boned milkfish without packaging in 2011. Collaborating with 35 street vendors, they sold soft-boned milkfish in traditional markets and through door-to-door sales. In 2018, the owner changed the business model to focus on hygienic vacuum-packaged soft-boned milkfish. The aims of this study were (1) to identify internal and external factors influencing the development of Mandala Presto's soft-boned milkfish business, (2) to develop the implementation of Mandala Presto's soft-boned milkfish business model canvas for its business strategy, and (3) to determine the prioritized strategy choices from the nine elements of the business model canvas to enhance the growth of Mandala Presto's soft-boned milkfish business. The method used was the business model canvas to map the condition of Mandala Presto, followed by descriptive and quantitative analysis including the internal factor evaluation (IFE) matrix, external factor evaluation (EFE) matrix, internal-external (IE) matrix, strengths, weaknesses, opportunities, and threats (SWOT) matrix, and analytical hierarchy process (AHP) for business model improvement. The IFE calculation result is 3.32, and the EFE calculation result is 2.79, which are mapped in the IE matrix in cell IV, indicating that the business is in a growing and developing position. The priority strategy determination with AHP focuses on four elements of the business model canvas: key partners, key activities, channels, and key resources.
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