{"title":"ANTI-CRISIS MARKETING IN THE SYSTEM OF FORMING AIRPORT`S COMPETITIVE STRATEGY","authors":"O. Polous, K. Bohomol","doi":"10.15802/rtem2022/258297","DOIUrl":"https://doi.org/10.15802/rtem2022/258297","url":null,"abstract":"Goal. Research of anti-crisis marketing in the system of formation airport`s competitive strategy in the conditions of dynamic changes of the air transportations market. Method. To achieve this goal used a wide range of general and special methods of scientific knowledge: scientific abstraction, deduction, analysis and synthesis to determine the place of anti-crisis marketing in the system of formation airport`s competitive strategy. Results. The key factors influencing the formation of the airport 's competitive strategy are studied. The peculiarities of the airports` activity in different segments of the air transportation market are determined, indicating the need to give priority to the diversification of services before operating in certain market segments. The importance of having a developed infrastructure to ensure the competitiveness of services provided by a concrete airport is determined. The expediency of airports` cooperation with low-cost carriers in the context of forming a competitive strategy is determined. The importance of integrating the \"experience\" strategy into the overall competitive strategy of the airport in order to form a unique image is emphasized. It is established that it is impossible to develop a universal competitive strategy, which may be the use by airports of different forms of ownership due to a number of differences in the conditions of their activities. It is offered to structure means of anti-crisis marketing in relation to stages of anti-crisis management development. An algorithm for the use of anti-crisis marketing in the formation of an airport`s competitive strategy has been developed. Scientific novelty. The necessity of anti-crisis marketing algorithm development and application it in the formation of the airport`s competitive strategy for maintenance of intensification its exit from crisis situations and preservation of competitive advantages is theoretically substantiated. Practical significance. The formulated and proposed results and practical conclusions of the article are that the proposed algorithm of applying anti-crisis marketing in the formation of the airport`s competitive strategy can be adapted to analyze the operation of a particular airport in pre-crisis or crisis state, in order to minimize the negative consequences and speed up the exit from the crisis, to promote the preservation of competitive advantages.","PeriodicalId":177037,"journal":{"name":"REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT","volume":"133 1-2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114016133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"HUMAN CAPITAL AS THE BASIS OF INNOVATIVE ORGANIZATION AND DEVELOPMENT OF SUCCESSFUL ENTERPRISE","authors":"O. Dudnyk, M. Maiboroda, S. Minenko","doi":"10.15802/rtem2022/268251","DOIUrl":"https://doi.org/10.15802/rtem2022/268251","url":null,"abstract":"Goal. Defining the current features of human capital development as a basis for innovative development of modern agricultural enterprise. Method. Methods of comparative analysis, system-structural, generalization, economic-statistical, abstract-logical, monographic, methods of analysis and synthesis were used in the research. Results. Human capital is one of the most important resources of a modern agricultural enterprise. However, today there is a decrease in the number of employees employed in agriculture, so the decrease amounted to 59 thousand people in 2020 compared to 2015, which was 14.1%. Although the average level of wages in agriculture is at the level of the average full-time employee in Ukraine, its level remains very low and not interesting for young professionals. Thus, the average salary of an agricultural worker in January 2021 amounted to 12,733 UAH / month. Changes in the structure of employment of agricultural producers, which may occur with the introduction of digitalization, new technologies, equipment and tools, are presented. The survey of agricultural enterprises showed that the introduction of digitalization in the production process will reduce the number of staff, according to 39.2% of crop enterprises, livestock - 60.5%, and mixed production - 44.2% of the surveyed enterprises. The results of the survey predict the dismissal of 1% - 10% of agricultural workers. Practical significance. The conducted research and their analysis reveal the need for the formation of effective human capital. It can be formed only in the directed and cumulative actions of both enterprises and the state, taking into account the current needs of human capital. Scientific novelty. Identifying the need of modern agricultural enterprises for new professions, trends in existing ones, accompanied by a possible reduction in the number of employees, or the need for retraining and retraining of existing staff and attracting specialists with new skills and qualifications - which will promote innovative development of modern enterprises.","PeriodicalId":177037,"journal":{"name":"REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117013067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MOTIVATION OF STAFF TO INCREASE THE LEVEL OF LABOR INTELLECTUALIZATION IN NEW MANAGEMENT PARADIGM","authors":"H. Ostrovska","doi":"10.15802/rtem2022/268780","DOIUrl":"https://doi.org/10.15802/rtem2022/268780","url":null,"abstract":"The purpose. The aim of the study is to deepen the methodological basis and develop practical recommendations in the context of motivating staff to increase the level of work intellectualization in the new management paradigm.\u0000Method. To achieve this goal, methods of monographic and logical analysis, axiological and systematic approaches, comparison were used. The theoretical and methodological basis of the study are the economics and management science classics, domestic and foreign scientists works, aimed at studying current issues of motivation to improve the efficiency of innovative enterprises intellectual activity. Results. Developed scientific position in the management approaches transformation essence context of to motivating and stimulating staff in terms of innovative enterprises. The study highlights the value of creative potential, as well as proves its impact on the socio-economic development of modern enterprise. A number of new opportunities and threats to human activity in the new economy are outlined. A system of material and intangible incentives for increasing the labor intellectualization are formed, taking into account the factors influencing them. Motivators and tools that motivate staff to professional development are identified. Methods of motivating the enterprises employees to creative content intellectual work are offered. It is proved that the formation of employees motivating system to effective intellectual work will accelerate the management of innovative enterprises. Scientific novelty. An algorithm for forming a motivation system is developed, which contributes to the achievement of the company's goals by attracting creative workers, their creative and professional qualification skills. Applying this innovative model in practice will contribute to more intensive training and the desire of employees to share existing experience, resulting in effective exchange and increase of organizational knowledge, both at the cognitive and informational levels. Рractical significance of the obtained results: the practical use of scientific developments and recommendations of the author allows us to increase the innovation and efficiency of enterprises as the main structural unit of the national economy. The obtained results provide grounds for deepening research on the enterprises intellectualization as a result of the gradual spread and saturation of society with information technologies, revision of approaches to investing in human capital development, projecting of management support systems for training programs, personnel training.","PeriodicalId":177037,"journal":{"name":"REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128024807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CHERNOBYL EXCLUSION ZONE - A WORLD FAMOUS TOURIST BRAND OF UKRAINE","authors":"А. Князевич, Людмила Головкова, Л. Дяченко","doi":"10.15802/rtem2022/268133","DOIUrl":"https://doi.org/10.15802/rtem2022/268133","url":null,"abstract":"Annotation. The article identifies the main principles of of functioning and development of the tourism in the Chornobyl radiation and ecological biosphere reserveaffected by the technogenic disaster. The paper provides a rationale fortourismdevelopmentto the Chernobyl exclusion zone as anew direction of the international tourism service market.It defines the main principles of planning and development of thebrand of “Chornobyl radiation and ecological biosphere reserve” (Chernobyl exclusion zone) and providesproposals for itspromotion astheworld-famous tourist brand of Ukraineon the international tourism service market through popularisation of the safe tours to Chernobyl exclusion zone.This article examines the important role of the state in the optimization and arrangementof the market participants activity in this region and tourist offers.The study has confirmedthe safety of the proposed tours with the assistance of specialists of the State Agency of Ukraine on the Exclusion Zone Management, the Chornobyl radiation and ecological biosphere reserve, and State specialised enterprise \"Ecocentre\". This paper proposes a number ofpractical measures in the context of the formation of the renewed Strategy of the Chernobyl exclusion zone development for optimization of the international tourism service marketthat will ensure the highest level of the travel market consumer's interest in purchasing tours to this region of Ukraine.","PeriodicalId":177037,"journal":{"name":"REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125076853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CURRENT STATE AND PRIORITIES OF POST-WAR DEVELOPMENT OF TRANSPORT ENTREPRENEURSHIPIN UKRAINE","authors":"Larysa Ligonenko, I. Riepina, Oleksandr Sadovnyk","doi":"10.15802/rtem2022/258344","DOIUrl":"https://doi.org/10.15802/rtem2022/258344","url":null,"abstract":"Purpose. The aim of the article is to identify trends in the development of transport entrepreneurship in the pre-war period and to identify priority tasks for the restoration and further development of this type of entrepreneurship in the postwar period. Method. To achieve this goal, a wide range of general scientific and special methods were used, in particular: comparative analysis and synthesis, deduction and induction, grouping, simulation modeling depending on the stages of economic recovery, logistical assumptions. Results. The article identifies trends in the development of transport entrepreneurship based on the dynamics of empirical data of the pre-war economy of Ukraine and outlines the range of problems that arose before domestic transport in connection with the war. The principles of designing the post-war restoration and further development of the transport sector of Ukraine are proposed. Scientific novelty. The authors identified strategic objectives for the development of transport businesses depending on the ABC stages of economic recovery in Ukraine (A. Immediate response - minimization of losses; B. Rapid recovery of critical infrastructure and services; C. Laying the foundation for future growth and modernization). Practical significance. The conclusions and suggestions of the authors of the article can be useful in preparing a new version of the National Transport Strategy of Ukraine until 2030, taking into account the needs of postwar reconstruction of transport infrastructure.","PeriodicalId":177037,"journal":{"name":"REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123042175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"METHODICAL TOOLS FOR DETERMINING THE LEVEL OF HUMAN CAPITAL DEVELOPMENT","authors":"V. Kolomiiets, M. Fesenko, Olga Zolkina","doi":"10.15802/rtem2022/268135","DOIUrl":"https://doi.org/10.15802/rtem2022/268135","url":null,"abstract":"Annotation. Methodical tools for determining the level of human capital development have been developed. The managerial approach to measuring human capital aims to gain more management tools. The author hypothesized that there is an interdependence between the human capital index and the development of the country's institutional system. A selection of indicators has been made for describing the dependence of human capital development on the development of the institutional system of the country, which included political, legal, economic, social, institutional systems, using the expert method of analysis. Based on the hypothesis, an analytical model for assessing the development of human capital has been worked out, which was used to calculate the level of human capital development. The model proposed by the author takes into account the development of the country's institutional system and allows to find out correlation between human capital development and the country's institutional system, which allows to develop forecasts of the dynamics of human capital development from political, legal, economic, social, institutional changes and determine public policy. It is steadily increasing. For multifactor models or phenomena, it is expedient to use methods of multiple correlation-regression analysis, which allows to study and quantify the internal and external consequence correllations between model-forming factors and to establish patterns of functioning and development trends of the studied performance trait. In a real economy conditions, there are probabilistic interdependence between performance and factors. The main task of correlation and regression methods of analysis is to analyze statistical data to identify the mathematical dependency between the studied features and to establish a comparative estimate for the density of the interconnection.","PeriodicalId":177037,"journal":{"name":"REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126231894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE HEALTH TOURISM IN UKRAINE: GENESIS, PROBLEMS AND TASKS OF DEVELOPMENT PLANNING","authors":"Y. Yukhnovska, N. Kureda, A. Prochan","doi":"10.15802/rtem2022/268246","DOIUrl":"https://doi.org/10.15802/rtem2022/268246","url":null,"abstract":"Goal. Investigate changes in the development of health tourism in Ukraine and their reflection in plans for its development. Method. The method of studying and generalizing information, general systems theory and systems analysis were used for research. Results. The article examines the evolution of the planning mechanism for the development of health tourism in Ukraine, taking into account the peculiarities of its origin, formation and functioning in market conditions. The authors of the article analyze in chronological chronology the essence of conceptual approaches, problems and tasks of development of health tourism, which were laid down in the content of state and regional (territorial communities) plans for tourism and resorts. The position of the authors on the methodological improvement of the content of these plans and their relationship is substantiated. Scientific novelty. The stages of implementation of strategies for the development of health tourism, resorts (resort destinations) in the regions of Ukraine, the completion of which should be accompanied by analytical conclusions on the compliance of actual and planned indicators, factors influencing the results, conclusions on their effectiveness. Practical significance. Taking into account the identified methodological shortcomings in the study of planning the development of health tourism at the state level and in local communities will provide a total (synergy) effect.","PeriodicalId":177037,"journal":{"name":"REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116082093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CURRENT TRENDS OF THE WORLD WHEAT MARKET: DEMAND AND SUPPLY","authors":"О. Skoromna","doi":"10.15802/rtem2022/258054","DOIUrl":"https://doi.org/10.15802/rtem2022/258054","url":null,"abstract":"Goal. study of supply and demand for wheat grain on the world market, as well as highlighting the main trends and analysis of projected wheat prices at the end of 2022, taking into account the state of crops and projected yields in major exporting countries. Method. To achieve this goal used a wide range of general and special methods of scientific knowledge: dialectical method, graphic, trend, technical analysis, method of induction and deduction, analysis and synthesis, monographic. Results. The study revealed a downward trend in the supply of wheat on the world food market in the 2022/23 marketing year, which, according to experts, will significantly affect price growth and could cause a global food crisis. The reason for this situation is the decline in wheat production in major exporting countries, government restrictions on exports to some countries, weather conditions in France, the blockade of Black Sea ports by Russian troops in Ukraine. Thus, the dynamics of wheat prices in Ukraine shows that on May 9 the price of wheat fell to UAH 6,000 / t, but on May 16 it increased by UAH 500 / t, and on May 23 it fell below UAH 6,000 / t. In general, the slump in grain prices is very significant and reaches about 30% of the initial price. According to technical analysis, the forecast prices for wheat in December 2022 on the Paris Stock Exchange Euronext may reach 440 euros / ton, and on the Chicago Stock Exchange - up to 1360 c $ / bu. The scientific novelty lies in a comprehensive study of the situation on the world wheat market and highlighting the main trends in its development. The practical significance of the obtained results lies in the technical analysis of the wheat grain market on the two main world exchanges and the formulation of sound conclusions about the current price movement and further trend, support and containment lines.","PeriodicalId":177037,"journal":{"name":"REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127622902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CREATIVE MODIFICATION OF HUMAN CAPITAL OF POST-INDUSTRIAL CORPORATION","authors":"L. Ukrainska","doi":"10.15802/rtem2021/261145","DOIUrl":"https://doi.org/10.15802/rtem2021/261145","url":null,"abstract":"Goal. Identification and substantive analysis of the peculiarities of human capital modification of modern business entities. Method. In the process of research general scientific methods of research, abstraction and concretization are used; system analysis. Results. The peculiarities of the formation and orientation of the human capital of the corporation in the conditions of transformation of the technological basis and modification of the content and character of work are revealed. The connection between creative modification of human capital and changes in work motivation in a creative corporation has been revealed. Scientific novelty. The lack of rigid dependence of creative employees who have the means of production in their personal ownership for the production of a certain information product on the company and vice versa, the growing importance of such workers for its market position. Practical significance. Theoretical generalizations of the categories \"socio-economic potential\" and \"human capital\" of the enterprise as a basis for further research of changes in the nature and content of work of creative workers in the post-industrial economic space.","PeriodicalId":177037,"journal":{"name":"REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT","volume":"143 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127283510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"FOREIGN EXPERIENCE OF PLACING FUNDS OF INDIVIDUALS AND LEGAL ENTITIES ON BANK DEPOSITS","authors":"S. Boyko, D. Gerasymenko","doi":"10.15802/rtem2021/260845","DOIUrl":"https://doi.org/10.15802/rtem2021/260845","url":null,"abstract":"The purpose. The work is dedicated to the analysis of the peculiarities of placing funds of individuals and legal entities on bank deposits in foreign countries in order to use the acquired results in domestic practice. Methods. In the process of writing the articlesuch methods as method of theoretical generalization, method of economic analysis withthe usage of a graphical method, as well as methods of comparison, systematization and logical generalizationwere used. TheResults.In thearticle the approaches to pricing of deposit products in commercial banks of foreign countries were decomposed by analyzing the dynamics of interest rates on deposits of individuals and legal entities during 2020-2021. The presence of both positive and negative interest rates on deposit products was defined. Thus, during the analyzed period, commercial banks of countries of the European Union offered legal entities to open accounts with a rate from -0.5% to 0.86%, and individuals – from -0.22% to 1.56%. The main types of deposit products offered by commercial banks for individuals were identified. Thus, the authors present and describe the following types of deposits: savings, term and indexed deposits, deposits opened remotely for individuals that are moving to the country for permanent residence or study, deposit products for customers of VIP segment, newborns, and deposit products with registration of the certificate of deposit. The peculiarities of taxation of deposits of individuals in the countries of the European Union were outlined and the absence of taxation of deposits in the Eastern countries was revealed. The current deposit insurance systems of individuals and legal entities in the countries of the European Union and in the United States of Americawere analyzed and a comparison with the existing domestic system was made. The practical significance. The results of the study of deposit activities of foreign commercial banks can be used by commercial banks of Ukraine in developing deposit products and improving existing deposit policy, as well as by scientists, specialists and graduates from higher education institutions in future research on deposit activities of commercial banks.","PeriodicalId":177037,"journal":{"name":"REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115346396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}