International Academic Journal Faculty of Tourism and Hotel Management最新文献

Developing a Competitive Accessibility Chain Approach in Egyptian Heritage Sites for Better Market Share of Grey Tourism: Aswan Case Study 为提高灰色旅游的市场份额，在埃及遗址开发具有竞争力的可达性链方法:阿斯旺案例研究

International Academic Journal Faculty of Tourism and Hotel Management Pub Date : 2022-06-01 DOI: 10.21608/ijaf.2023.142903.1053

Mayadah Belal, N. Zakaria

{"title":"Developing a Competitive Accessibility Chain Approach in Egyptian Heritage Sites for Better Market Share of Grey Tourism: Aswan Case Study","authors":"Mayadah Belal, N. Zakaria","doi":"10.21608/ijaf.2023.142903.1053","DOIUrl":"https://doi.org/10.21608/ijaf.2023.142903.1053","url":null,"abstract":"“All tourists want unique experiences tailored to their needs” (The UNWTO Global Code of Ethics for Tourism) United Nations World Tourism Organization (UNWTO) reports that accessibility is a key area of UNWTO’s work in sustainable tourism development highlighting ‘ Accessible Tourism for All’ (World Tourism Organization and Fundación ACS, 2015). Nevertheless, physical, and mental impairments, family situations, economic barriers, age, illness, and other restricting factors still hinder many to participate in tourism on equal terms. Among those who find difficulty in travel is a large section of elderly people who would like to enjoy free-barrier tourism. This segment of senior tourism or ‘ Grey Tourism ’, as they are often referred to, is as diverse as any other demographic group. Their market is increasingly growing and simultaneously gaining tremendous significance in the global tourism industry. Facilitating travel for them is a significant business opportunity since they tend to travel more frequently, going long distances, staying relatively longer,","PeriodicalId":153184,"journal":{"name":"International Academic Journal Faculty of Tourism and Hotel Management","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132509382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Investigating the Usage of Virtual Reality Technology as a Marketing Tool in Five Star Hotels 虚拟现实技术在五星级酒店营销中的应用研究

International Academic Journal Faculty of Tourism and Hotel Management Pub Date : 2022-06-01 DOI: 10.21608/ijaf.2022.302806

Sameh Gamal Saad, Girgis Fahmy, Shrook Wafy

{"title":"Investigating the Usage of Virtual Reality Technology as a Marketing Tool in Five Star Hotels","authors":"Sameh Gamal Saad, Girgis Fahmy, Shrook Wafy","doi":"10.21608/ijaf.2022.302806","DOIUrl":"https://doi.org/10.21608/ijaf.2022.302806","url":null,"abstract":"One of the most promising technologies for experiential marketing is Virtual Reality \"VR\". VR usage at home is surging amid the pandemic, putting technology on the path to spread widely. By giving customers the chance to try before they buy, VR may play an increasingly important and prevalent role which stimulates the desire to travel and helps customers to make their decisions about where to visit. For example, in the hotel industry, most guests tend to make their purchase decisions based on the visuals and reviews available on hotels’ websites which have been one of the essential tools that assist prospective guests in their decision making. The significance of this study emerges from the hotels' need to overcome the intangibility of hotel services, and realistically representing hotel service which may be used as a marketing tool to convey the quality of the hotel’s offerings before the purchase. The aim of the study is to investigate the effectiveness of VR as a marketing tool in a sample of five-star hotels. A questionnaire will be designed to fulfill the research objective. The questionnaire will be distributed to a sample of customers in Cairo five-star hotels. The expected results and findings of the study will show that VR technology as a marketing tool has significant impacts on customers' decision-making process to visit specific hotels which are very effective in forming the hotels' image, reputation and competitive advantages.","PeriodicalId":153184,"journal":{"name":"International Academic Journal Faculty of Tourism and Hotel Management","volume":"25 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133350415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Towards Activating an Integrated Digital Platform for Egyptian Tourism Sector: A new E-model of Tourism Management 迈向激活埃及旅游部门的综合数字平台:旅游管理的新电子模式

International Academic Journal Faculty of Tourism and Hotel Management Pub Date : 2022-06-01 DOI: 10.21608/ijaf.2023.139227.1047

Moustafa Abo El Nile

{"title":"Towards Activating an Integrated Digital Platform for Egyptian Tourism Sector: A new E-model of Tourism Management","authors":"Moustafa Abo El Nile","doi":"10.21608/ijaf.2023.139227.1047","DOIUrl":"https://doi.org/10.21608/ijaf.2023.139227.1047","url":null,"abstract":"E-tourism, often known as travel technology or \"e-travel,\" is a phenomenon in which visitors and businesses use information and communication technology to change procedures and value chains in the tourism industry. Tourism, being a service business, is particularly influenced and revolutionized by technological advancements. Its products are typically complicated and intangible; their production and consumption experiences are inextricably linked; its service stocks are perishable; and the experience varies according to the particular tourist at different times. Furthermore, because the business is so complex, it necessitates a considerable deal of coordination between different types of services and the transmission of detailed information in order to eliminate ambiguity during service interactions. To generate sales and profitability, its businesses must respond quickly to sell unsold stocks. The key research issue is how the use of a digital platform affects the tourist experience. Based on the tourist journey procedure model, the study examines visitor behavior with a special focus on the visit cycle (pre-visit, on-site, and post-visit phases). First, a quantitative study was used to empirically test and validate this model. This investigation helps us to gain insight into tourist behavior, which is helpful in making tourist attractions' smarter.' The outcomes of the study show that the suggested digital platform, \"Comprehensive online system,\" has an impact on the tourist trip by offering new perspectives on the influence of digital platforms with technical and marketing consequences for Egyptian tourism destinations.","PeriodicalId":153184,"journal":{"name":"International Academic Journal Faculty of Tourism and Hotel Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130306178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social media uses and guidelines: Egyptian museums as a case study. 社交媒体的使用和指导方针:以埃及博物馆为例。

International Academic Journal Faculty of Tourism and Hotel Management Pub Date : 2022-06-01 DOI: 10.21608/ijaf.2023.138244.1045

Heba Abdel mohsen Komeil

引用次数: 0

Assessing the Impact of E-Democracy on Enhancing Quality of Work Life at the Egyptian Travel Agents 评估电子民主对提高埃及旅行社工作生活质量的影响

International Academic Journal Faculty of Tourism and Hotel Management Pub Date : 2022-06-01 DOI: 10.21608/ijaf.2022.302813

M. Mostafa, Sabreen abdel Jalil

{"title":"Assessing the Impact of E-Democracy on Enhancing Quality of Work Life at the Egyptian Travel Agents","authors":"M. Mostafa, Sabreen abdel Jalil","doi":"10.21608/ijaf.2022.302813","DOIUrl":"https://doi.org/10.21608/ijaf.2022.302813","url":null,"abstract":"The Organizational context has several variables which affect the interaction between employees and management. E-democracy represents the exponential growth in communication technologies that support employees with access to information and decision-making process. Quality of work life reflects the reciprocal relationship between management and employees which enriches the work experience. Job satisfaction and supportive work systems represents the essence of quality of work life. This study provides a theoretical framework to the idea of e-democracy and quality of work life within the Egyptian travel agents. Moreover, it enables stakeholders to understand the relationship between e-democracy and quality of work life and what procedures should be taken about these variables. This study aims to investigate the relationship between e-democracy and quality of work life in Egyptian travel agents. Regarding methodology, this study used the descriptive methodology to achieve the research objectives. Five Likert-scale Questionnaires were distributed on a sample of employees to gather the primary data. Results illustrated a significant correlation between e-democracy and quality of work life in Egyptian travel agents. Moreover, regression analysis demonstrated that only two dimensions of e-democracy has a significant impact on quality of work life in Egyptian travel agents.","PeriodicalId":153184,"journal":{"name":"International Academic Journal Faculty of Tourism and Hotel Management","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131185075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Impact of Electronic Word-of-Mouth (eWOM) on the Tourists’ Purchasing Intentions in Tourism and Hotel Sectors 电子口碑对旅游和酒店业游客购买意愿的影响

International Academic Journal Faculty of Tourism and Hotel Management Pub Date : 2022-06-01 DOI: 10.21608/ijaf.2023.132451.1042

Haidy Elsaid, M. Sayed

引用次数: 0

The Impact of Digital Menus on Customer Behavioral Intentions in Casual Dining Restaurants: Mediating Role of Customer Satisfaction 休闲餐厅数字菜单对顾客行为意向的影响:顾客满意的中介作用

International Academic Journal Faculty of Tourism and Hotel Management Pub Date : 2022-06-01 DOI: 10.21608/ijaf.2022.302807

Hany E. Mohamed, Ahmed M. Hasanein, S. Saad

引用次数: 0

The Impact of Russian Plane Crash and COVID-19 Pandemic on the Evolution of Hospitality Industry in Egypt since 2013: A case study on applications of Crisis Management 2013年以来俄罗斯空难和新冠肺炎疫情对埃及酒店业演变的影响:危机管理应用案例研究

International Academic Journal Faculty of Tourism and Hotel Management Pub Date : 2022-05-01 DOI: 10.21608/ijaf.2022.301110

Said El-Atiek

{"title":"The Impact of Russian Plane Crash and COVID-19 Pandemic on the Evolution of Hospitality Industry in Egypt since 2013: A case study on applications of Crisis Management","authors":"Said El-Atiek","doi":"10.21608/ijaf.2022.301110","DOIUrl":"https://doi.org/10.21608/ijaf.2022.301110","url":null,"abstract":"Egyptian hospitality industry is subjected to many challenges and crises throughout the periods after the Egyptian Revolution in 2011. The riots and instability resulted in many incidents that had direct impact on the tourism especially the leisure activities in Sharm El Shiekh. This is in addition to the outbreak of COVID-19 in 2020 and it consequence on transportation and world economy. These challenges require crisis management practices that are allow going through the difficult times with minimum damages and to save the investment. The present study analyzes the monthly financial and managing data in two hotels (A and B) that are situated in Sharm El Shiekh in the time period from January 2013 to December 2020. The analysis by constrained single linkage cluster analysis revealed the similarity between the statuses of the successive months and allowed the identification of five stages in studied time interval. These stages are Stage 1: Recovery from Egyptian 2011 Revolution turmoil (2013-2015), Stage 2: Russian Plane Crash (2015-2016), Stage 3: stable recovery from the Chaos (2017-2020), Stage 4: COVID-19 pandemic (2020) and Stage 5: recovery from COVID-19 pandemic. Each of these stages has some financial and administrative characters that affected the paths of both hotels. The analysis indicated that Hotel A kept higher efficiency and better performance than this of Hotel B during and managed to have higher revenue after the strike COVID-19 crisis.","PeriodicalId":153184,"journal":{"name":"International Academic Journal Faculty of Tourism and Hotel Management","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122486097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of EXPO 2020 Dubai on the Behavioral Intentions towards Egypt as a Tourist Destination 2020年迪拜世博会对埃及旅游目的地行为意向的影响

International Academic Journal Faculty of Tourism and Hotel Management Pub Date : 2022-05-01 DOI: 10.21608/ijaf.2022.301102

Noha Abouelazm

引用次数: 0

The Impact of Food Quality on Customers Experience in Egyptian Restaurants: The Mediating Effect of Food Critics 食品质量对顾客体验在埃及餐馆的影响:食品评论家的中介效应

International Academic Journal Faculty of Tourism and Hotel Management Pub Date : 2022-05-01 DOI: 10.21608/ijaf.2022.301107

A. Elsaed, Omnya Hassan, S. Saad

{"title":"The Impact of Food Quality on Customers Experience in Egyptian Restaurants: The Mediating Effect of Food Critics","authors":"A. Elsaed, Omnya Hassan, S. Saad","doi":"10.21608/ijaf.2022.301107","DOIUrl":"https://doi.org/10.21608/ijaf.2022.301107","url":null,"abstract":"Over the past few years, food critics have become the new influencers in the restaurants industry. Their reviews affect people in choosing where to eat and what to order and how worthy a restaurant is before visiting it. This research aims to investigate how food critics impact the restaurants' seeking towards improving the food quality and to explore the factors that influence consumers’ experience after reading food critics' reviews. A questionnaire form was developed and directed to a sample of restaurants’ customers, of which 386 electronic questionnaires were valid to analyse. The structure modelling equation and path analysis were used to analyse the relationship between the variables. The results indicated that the effect of food quality on customers’ experience in the presence of food critics’ reviews is higher than the direct effect of food quality on customers’ experience, which means that food critics’ reviews help increase the effect of food quality on customers’ experience. Based upon the findings, it is recommended to invite the celebrities and influencers in food reviews who have many followers to try the restaurant's food and transfer their experience to their followers as a new marketing method.","PeriodicalId":153184,"journal":{"name":"International Academic Journal Faculty of Tourism and Hotel Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128025917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0