The Impact of Electronic Word-of-Mouth (eWOM) on the Tourists’ Purchasing Intentions in Tourism and Hotel Sectors

Purpose – Word of Mouth (WOM) is an important information source for consumers when making purchase decisions, especially in the tourism and hospitality industries, where it is difficult to evaluate intangible products before consumption. Consumers increasingly use online resources to share their experiences with goods and services, and to compare them to their substitutes. The growth of digital communication across social networks, webpages, and other platforms has generated a new approach to WOM, which is: Electronic Word of Mouth (eWOM). Objective – This paper aims to explore the impact of eWOM on the purchasing intentions of tourists in the tourism and hotel sectors, utilizing the Information Acceptance Model (IACM). Method – Data is collected through a web-based survey from customers who have experience with tourism and hotel organizations in Egypt via travel applications and websites. The questionnaire was designed based on (IACM) Model. A total of 233 valid forms were received electronically and were statistically analyzed. Structural