Developing a Competitive Accessibility Chain Approach in Egyptian Heritage Sites for Better Market Share of Grey Tourism: Aswan Case Study

International Academic Journal Faculty of Tourism and Hotel Management Pub Date : 2022-06-01 DOI:10.21608/ijaf.2023.142903.1053

Mayadah Belal, N. Zakaria

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Abstract

“All tourists want unique experiences tailored to their needs” (The UNWTO Global Code of Ethics for Tourism) United Nations World Tourism Organization (UNWTO) reports that accessibility is a key area of UNWTO’s work in sustainable tourism development highlighting ‘ Accessible Tourism for All’ (World Tourism Organization and Fundación ACS, 2015). Nevertheless, physical, and mental impairments, family situations, economic barriers, age, illness, and other restricting factors still hinder many to participate in tourism on equal terms. Among those who find difficulty in travel is a large section of elderly people who would like to enjoy free-barrier tourism. This segment of senior tourism or ‘ Grey Tourism ’, as they are often referred to, is as diverse as any other demographic group. Their market is increasingly growing and simultaneously gaining tremendous significance in the global tourism industry. Facilitating travel for them is a significant business opportunity since they tend to travel more frequently, going long distances, staying relatively longer,

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为提高灰色旅游的市场份额，在埃及遗址开发具有竞争力的可达性链方法:阿斯旺案例研究

联合国世界旅游组织(UNWTO)报告称，无障碍是UNWTO可持续旅游发展工作的一个关键领域，强调“人人享有无障碍旅游”(世界旅游组织和Fundación ACS, 2015)。然而，身体和精神障碍、家庭状况、经济障碍、年龄、疾病和其他限制因素仍然阻碍许多人平等地参与旅游业。在那些对旅行感到困难的人中，有很大一部分是老年人，他们希望享受无障碍的旅游。这部分老年人旅游或他们通常所说的“灰色旅游”，与任何其他人口群体一样多样化。他们的市场日益增长，同时在全球旅游业中具有巨大的意义。为他们的旅行提供便利是一个重要的商业机会，因为他们倾向于更频繁地旅行，长途旅行，停留相对较长的时间，

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International Academic Journal Faculty of Tourism and Hotel Management

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