Developing a Competitive Accessibility Chain Approach in Egyptian Heritage Sites for Better Market Share of Grey Tourism: Aswan Case Study

“All tourists want unique experiences tailored to their needs” (The UNWTO Global Code of Ethics for Tourism) United Nations World Tourism Organization (UNWTO) reports that accessibility is a key area of UNWTO’s work in sustainable tourism development highlighting ‘ Accessible Tourism for All’ (World Tourism Organization and Fundación ACS, 2015). Nevertheless, physical, and mental impairments, family situations, economic barriers, age, illness, and other restricting factors still hinder many to participate in tourism on equal terms. Among those who find difficulty in travel is a large section of elderly people who would like to enjoy free-barrier tourism. This segment of senior tourism or ‘ Grey Tourism ’, as they are often referred to, is as diverse as any other demographic group. Their market is increasingly growing and simultaneously gaining tremendous significance in the global tourism industry. Facilitating travel for them is a significant business opportunity since they tend to travel more frequently, going long distances, staying relatively longer,