Towards Activating an Integrated Digital Platform for Egyptian Tourism Sector: A new E-model of Tourism Management

Abstract

E-tourism, often known as travel technology or "e-travel," is a phenomenon in which visitors and businesses use information and communication technology to change procedures and value chains in the tourism industry. Tourism, being a service business, is particularly influenced and revolutionized by technological advancements. Its products are typically complicated and intangible; their production and consumption experiences are inextricably linked; its service stocks are perishable; and the experience varies according to the particular tourist at different times. Furthermore, because the business is so complex, it necessitates a considerable deal of coordination between different types of services and the transmission of detailed information in order to eliminate ambiguity during service interactions. To generate sales and profitability, its businesses must respond quickly to sell unsold stocks. The key research issue is how the use of a digital platform affects the tourist experience. Based on the tourist journey procedure model, the study examines visitor behavior with a special focus on the visit cycle (pre-visit, on-site, and post-visit phases). First, a quantitative study was used to empirically test and validate this model. This investigation helps us to gain insight into tourist behavior, which is helpful in making tourist attractions' smarter.' The outcomes of the study show that the suggested digital platform, "Comprehensive online system," has an impact on the tourist trip by offering new perspectives on the influence of digital platforms with technical and marketing consequences for Egyptian tourism destinations.