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How does artificial intelligence digital human live streaming increase TikTok consumer repeat purchase? Interaction between vividness, telepresence, credibility and trust 人工智能数字真人直播如何增加抖音消费者的重复购买?生动性、临场感、可信度和信任度之间的互动
IF 9.8 1区 管理学
Journal of Business Research Pub Date : 2025-09-15 DOI: 10.1016/j.jbusres.2025.115702
Shaofeng Wang , Jimeng Qiang , Kaibo Yao
{"title":"How does artificial intelligence digital human live streaming increase TikTok consumer repeat purchase? Interaction between vividness, telepresence, credibility and trust","authors":"Shaofeng Wang ,&nbsp;Jimeng Qiang ,&nbsp;Kaibo Yao","doi":"10.1016/j.jbusres.2025.115702","DOIUrl":"10.1016/j.jbusres.2025.115702","url":null,"abstract":"<div><div>This study investigates the influence of Artificial Intelligence (AI) digital human live streaming on consumer repeat purchase intention on TikTok. Drawing on the source credibility theory and uncanny valley theory, the study employed a 2 (Vividness: High vs. Low) × 2 (Telepresence: High vs. Low) × 2 (Playfulness: High vs. Low) experimental design to examine how vividness, telepresence, and playfulness impact credibility, trust, familiarity, and ultimately repeat purchase intention. Utilizing data from 438 participants and employing PLS-SEM and fsQCA, the results reveal that vividness, telepresence, and playfulness positively affect credibility, trust, and familiarity, which drive repeat purchase intention. Additionally, credibility, trust, and familiarity also act as mediating variables to promote repeat purchase intention. The fsQCA results identify multiple sufficient configurations leading to high repeat purchase intention. The findings advance our understanding of consumer behavior in AI-mediated e-commerce interactions and offer actionable insights for enhancing AI digital human live streaming strategies.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115702"},"PeriodicalIF":9.8,"publicationDate":"2025-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145061018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The essential–expendable paradox: Moral distancing and the biopolitics of crisis 本质与牺牲的悖论:道德距离与危机的生命政治
IF 9.8 1区 管理学
Journal of Business Research Pub Date : 2025-09-14 DOI: 10.1016/j.jbusres.2025.115706
Saurabh Shinde , Anushka , Krishanu Rakshit
{"title":"The essential–expendable paradox: Moral distancing and the biopolitics of crisis","authors":"Saurabh Shinde ,&nbsp;Anushka ,&nbsp;Krishanu Rakshit","doi":"10.1016/j.jbusres.2025.115706","DOIUrl":"10.1016/j.jbusres.2025.115706","url":null,"abstract":"<div><div>The COVID-19 pandemic exposed a stark contradiction in neoliberal societies: workers deemed ‘essential’ for economic functioning were simultaneously treated as ‘expendable’ during crises. This study conceptualizes this Essential–Expendable Paradox through the dual lenses of moral distancing and biopolitics, examining how societal actors (businesses, state institutions, and the public) rationalized systemic violence against migrant workers in India during the crisis. Drawing on media reports, public discourse, and institutional responses, we identify three moral distancing mechanisms—metamorphosis, de-identification, and scaling-down—that function as biopolitical technologies, sorting lives into categories of care and abandonment. These mechanisms normalize structural inequality by reducing ethical responsibility to market logic and allowing sovereign power to act selectively. Our findings contribute to theories of moral distancing, biopolitics, and neoliberal governmentality, showing how crisis moments reinforce structural hierarchies and reshape societal perceptions of whose lives are grievable, governable, or expendable.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115706"},"PeriodicalIF":9.8,"publicationDate":"2025-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145061129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital technologies for inclusive innovations in humanitarian response 促进人道主义应对包容性创新的数字技术
IF 9.8 1区 管理学
Journal of Business Research Pub Date : 2025-09-13 DOI: 10.1016/j.jbusres.2025.115714
Andrés Barrios , Sonia Camacho , Ezequiel Reficco
{"title":"Digital technologies for inclusive innovations in humanitarian response","authors":"Andrés Barrios ,&nbsp;Sonia Camacho ,&nbsp;Ezequiel Reficco","doi":"10.1016/j.jbusres.2025.115714","DOIUrl":"10.1016/j.jbusres.2025.115714","url":null,"abstract":"<div><div>This article examines the role digital technologies play in facilitating inclusive innovation processes. The empirical focus is on a group of humanitarian organizations that innovated to respond to the Venezuelan refugee crisis in Colombia between 2020 and 2022. The data sources include interviews with service actors, field observations, and reports to donors. The information was analyzed using a service ecosystem approach to identify how actors interacted with digital technologies to find new ways to co-create value. The findings indicate that digital technologies enhanced inclusive innovation processes through different mechanisms, facilitating a dialogical innovation process between NPOs and refugees. These mechanisms include managing information gathering, enhancing data quantity and quality, providing transparency in analysis, transforming tacit knowledge into explicit knowledge, and providing an ongoing flow of information. The article concludes by discussing how findings expand the current theory on inclusive innovation and their implications for policy and practice.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115714"},"PeriodicalIF":9.8,"publicationDate":"2025-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145047097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
When does acquisition experience recency matter? 什么时候习得经验的近代性很重要?
IF 9.8 1区 管理学
Journal of Business Research Pub Date : 2025-09-13 DOI: 10.1016/j.jbusres.2025.115708
Roman W. Barwinski , David R. King , Tuhin Chaturvedi , Florian Bauer
{"title":"When does acquisition experience recency matter?","authors":"Roman W. Barwinski ,&nbsp;David R. King ,&nbsp;Tuhin Chaturvedi ,&nbsp;Florian Bauer","doi":"10.1016/j.jbusres.2025.115708","DOIUrl":"10.1016/j.jbusres.2025.115708","url":null,"abstract":"<div><div>The effects of acquisition experience on acquisition performance are inherently complex, and research results are mixed and highly debated. Prior research has found both positive, negative and on aggregated level insignificant effects of acquisition experience on acquirer performance. We develop and test how recent acquisition experience interacts with capabilities required during different phases of the acquisition process. Particularly, we focus on sensing in the pre-acquisition stage, seizing during deal completion, and transforming during integration. Using unique survey data from German mid-sized acquirers, our results show that recent acquisition experience interacts positively with capabilities that involve repetitive elements across different deals, such as deal completion and integration. However, it is detrimental during phases containing high degrees of novelty, such as sensing of opportunities. By identifying when recent acquisition experience is beneficial in combination with capabilities, our results reconcile conflicting research findings and demonstrate that the effect of acquisition experience is contextual.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115708"},"PeriodicalIF":9.8,"publicationDate":"2025-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145047096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
When more is more: How maximalist packaging and ornament type shape brand perceptions 当多即是多:最大化的包装和装饰类型如何塑造品牌认知
IF 9.8 1区 管理学
Journal of Business Research Pub Date : 2025-09-13 DOI: 10.1016/j.jbusres.2025.115674
Manon Favier , Franck Celhay , Gaëlle Pantin-Sohier , Lise Magnier
{"title":"When more is more: How maximalist packaging and ornament type shape brand perceptions","authors":"Manon Favier ,&nbsp;Franck Celhay ,&nbsp;Gaëlle Pantin-Sohier ,&nbsp;Lise Magnier","doi":"10.1016/j.jbusres.2025.115674","DOIUrl":"10.1016/j.jbusres.2025.115674","url":null,"abstract":"<div><div>The visual appearance of product packaging plays a key role in brand differentiation and communication. This article examines the branding implications of maximalist versus minimalist packaging styles and the influence of organic versus geometric ornamental patterns in maximalist designs. Based on art history literature, we develop hypotheses and test them across seven studies (N = 1,561). Results show that consumers associate maximalist packaging with a cheerful brand identity and minimalist packaging with a serious one. As a result, attitudes toward brands with a cheerful identity are enhanced through perceived congruency when they adopt maximalist packaging. Additionally, we find that organic patterns reinforce perceptions of brand traditionality, while geometric patterns signal modernity. Thus, when a traditional brand uses organic patterns in maximalist packaging, perceived congruency strengthens, which subsequently enhances brand attitude.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115674"},"PeriodicalIF":9.8,"publicationDate":"2025-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145047099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influence of audiovisual features of short video advertising on consumer engagement behaviors: Evidence from TikTok 短视频广告的视听特征对消费者参与行为的影响:来自TikTok的证据
IF 9.8 1区 管理学
Journal of Business Research Pub Date : 2025-09-12 DOI: 10.1016/j.jbusres.2025.115662
Zhipeng Zhang , Keda Qiu , Yan Ye
{"title":"Influence of audiovisual features of short video advertising on consumer engagement behaviors: Evidence from TikTok","authors":"Zhipeng Zhang ,&nbsp;Keda Qiu ,&nbsp;Yan Ye","doi":"10.1016/j.jbusres.2025.115662","DOIUrl":"10.1016/j.jbusres.2025.115662","url":null,"abstract":"<div><div>With the phenomenal growth in TikTok’s user base, short video advertising has emerged as a crucial avenue for influencers to attract consumers and monetize traffic. Short videos stimulate users’ senses through audiovisual content, offering both entertainment and disseminating information. However, the underlying mechanisms influencing consumer engagement behaviors remain largely unknown. By analyzing short video advertisements from TikTok, we find four key audiovisual features—namely, colloquial expression, cadence, colorfulness, and visual prominence—that are significantly correlated with consumer engagement behaviors. For the first time, we integrate these audiovisual features with the multimodal theory and the elaboration likelihood model, enriching the research literature on consumer perception. Furthermore, we discover the moderating effect of product types and release time. Methodologically, our feature extraction methods, based on machine and deep learning contribute to social media research, offering insights into how influencers can leverage the audiovisual elements of short videos to captivate users.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115662"},"PeriodicalIF":9.8,"publicationDate":"2025-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145047101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does seeking the best lead to sustainable consumption? 追求最佳能带来可持续消费吗?
IF 9.8 1区 管理学
Journal of Business Research Pub Date : 2025-09-12 DOI: 10.1016/j.jbusres.2025.115693
Jin Sun , Ruining Liu , Mo Luan
{"title":"Does seeking the best lead to sustainable consumption?","authors":"Jin Sun ,&nbsp;Ruining Liu ,&nbsp;Mo Luan","doi":"10.1016/j.jbusres.2025.115693","DOIUrl":"10.1016/j.jbusres.2025.115693","url":null,"abstract":"<div><div>Although previous research has extensively examined external and internal factors influencing sustainable consumption, little attention has been paid to the role of consumers’ decision-making styles. This research examined the effect of maximizing—defined as the decision tendency to extensively search for the best choice—on sustainable consumption. Across four experimental studies and one field study, we show that maximizing consumers evaluate sustainable products more favorably than non-maximizing consumers. We identify status motive as a key underlying mechanism underlying this effect. Moreover, the status-based effect emerges only when sustainable consumption possesses social signaling attributes and disappears when such attributes are absent. Furthermore, we demonstrate downstream consequences of maximizing on sustainable consumption, showing that maximizers are more inclined to share their sustainable consumption behavior on social media platforms. These findings offer important theoretical contributions and practical implications for promoting sustainable consumption.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115693"},"PeriodicalIF":9.8,"publicationDate":"2025-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145047100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of brand activism on consumer behaviors: Examining the contrasting roles of admiration and anger 品牌行动主义对消费者行为的影响:考察钦佩和愤怒的对比作用
IF 9.8 1区 管理学
Journal of Business Research Pub Date : 2025-09-11 DOI: 10.1016/j.jbusres.2025.115704
Sumin Kim, Hongwei He
{"title":"The impact of brand activism on consumer behaviors: Examining the contrasting roles of admiration and anger","authors":"Sumin Kim,&nbsp;Hongwei He","doi":"10.1016/j.jbusres.2025.115704","DOIUrl":"10.1016/j.jbusres.2025.115704","url":null,"abstract":"<div><div>Brand activism has gained increasing scholarly attention, but significant gaps remain in understanding when and how it produces divergent effects across different consumers and brands. This study examines the conditions and mechanisms that drive both positive and negative consumer reactions to brand activism, specifically brand advocacy and brand boycotting. Through a series of experiments, this research finds that a strong existing corporate social responsibility (CSR) reputation of the focal brands not only enhances consumer admiration by increasing the attribution of a value-driven motive to the brand activism but also lessens consumer anger by decreasing the attribution of an egoistic motive. This, in turn, leads to greater brand advocacy driven by increased admiration and reduces the likelihood of brand boycotts due to decreased anger. However, the effect of CSR reputation is less pronounced among consumers who are less involved with or less aligned with the issue the brand is supporting.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115704"},"PeriodicalIF":9.8,"publicationDate":"2025-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145047098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A serial mediation effect of digital transformation on employee performance: An ability-motivation-opportunity framework and employee unlearning 数字化转型对员工绩效的连续中介效应:能力-动机-机会框架与员工遗忘
IF 9.8 1区 管理学
Journal of Business Research Pub Date : 2025-09-10 DOI: 10.1016/j.jbusres.2025.115696
Qiwei Zhou , Ran Huang , Jih-Yu Mao
{"title":"A serial mediation effect of digital transformation on employee performance: An ability-motivation-opportunity framework and employee unlearning","authors":"Qiwei Zhou ,&nbsp;Ran Huang ,&nbsp;Jih-Yu Mao","doi":"10.1016/j.jbusres.2025.115696","DOIUrl":"10.1016/j.jbusres.2025.115696","url":null,"abstract":"<div><div>Digital transformation has become a critical driver for organizational success in an increasingly technology-driven and competitive world. While prior research has identified various individual-level factors that enable employee adaptation, these insights remain fragmented and lack a systematic framework. Drawing on the theory of work adjustment and the ability-motivation-opportunity framework, this research proposes and tests a serial mediation model through which organizational digital transformation enhances employee competence, motivation to learn, and job autonomy and then employee unlearning, leading to enhanced employee job performance. Results based on a time-lagged field study involving 265 employees and their respective supervisors from six companies in southern China support all hypotheses. By integrating previously disparate perspectives under a cohesive framework, this research advances theory on employee adaptation in the digital era and offers a few meaningful takeaways for practitioners.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115696"},"PeriodicalIF":9.8,"publicationDate":"2025-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145027440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How emerging market firms respond to competitors’ M&A performance? The role of competitive signals 新兴市场企业如何应对竞争对手的并购绩效?竞争信号的作用
IF 9.8 1区 管理学
Journal of Business Research Pub Date : 2025-09-10 DOI: 10.1016/j.jbusres.2025.115683
Ze Yang , Ping Deng , Cong Cheng , Jiarui Regina Wu
{"title":"How emerging market firms respond to competitors’ M&A performance? The role of competitive signals","authors":"Ze Yang ,&nbsp;Ping Deng ,&nbsp;Cong Cheng ,&nbsp;Jiarui Regina Wu","doi":"10.1016/j.jbusres.2025.115683","DOIUrl":"10.1016/j.jbusres.2025.115683","url":null,"abstract":"<div><div>Mergers and acquisitions (M&amp;A) are a perennial research topic in the field of international business, yet our knowledge of their competitive interactions remains limited. This paper investigates how and to what extent the M&amp;A decisions of emerging market firms (EMFs) are influenced by the M&amp;A activities of their competitors. Building on the competitive dynamics and signaling literatures, we theorize the market reaction to competitors’ M&amp;A as a competitive signal to focal firms, thus stimulating their acquisition counterattacks. To test our competitive signal view, we use cosine text similarity to define inter-firm rivalry and construct a continuous multi-period difference-in-difference (DD) method. We empirically find that focal firms are more likely to engage in M&amp;A reactions when they perceive competitors’ M&amp;A successes as competitive signals. Moreover, the closer the time and location of the signal generation, the more likely firms are to make counteractions. By proposing the concept of competitive signals, this study contributes to M&amp;A research with characteristics of inter-firm rivalry at the intersection of competitive dynamics and signaling theory.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115683"},"PeriodicalIF":9.8,"publicationDate":"2025-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145027438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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