Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)最新文献

{"title":"Research on Teaching Reform of Public Basic Courses in Colleges and Universities under the Concept of “Course-based Ideological and Political Education”","authors":"Yuci Wang","doi":"10.2991/icsshe-19.2019.266","DOIUrl":"https://doi.org/10.2991/icsshe-19.2019.266","url":null,"abstract":"Implementing “Course-based Ideological and Political Education” in public basic course is required by the teaching reform of public basic courses and the teaching reform of ideological and political education under the new situation. This work explored main measures for the teaching reform of public basic courses in colleges and universities under the concept of “Course-based Ideological and Political Education”: revising curriculum syllabus, excavating ideological elements of public basic course, optimizing contents of teaching materials, improving the literacy and ability of “Course-based Ideological and Political Education” for teachers of public basic courses, establishing a teaching team of “Course-based Ideological and Political Education”, innovating teaching models and methods, and optimizing the evaluation system of public basic courses, etc. Through these measures, the organic integration of public basic courses with ideological and political education can be realized, which provides references for the teaching reform of “Coursebased Ideological and Political Education” in colleges and","PeriodicalId":150902,"journal":{"name":"Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126025467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Study on the Transformation and Upgrading of Suburban Tourism in Xinjin County, Chengdu City","authors":"G. He","doi":"10.2991/icsshe-19.2019.178","DOIUrl":"https://doi.org/10.2991/icsshe-19.2019.178","url":null,"abstract":"","PeriodicalId":150902,"journal":{"name":"Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122270388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Virtual Simulation Experiment Design of Consumer Behavior in Smart Classroom Scenario","authors":"Chunying Cui, Yang Xu","doi":"10.2991/icsshe-19.2019.221","DOIUrl":"https://doi.org/10.2991/icsshe-19.2019.221","url":null,"abstract":"This work provides a specific experimental teaching paradigm for the establishment and application of the social context aware system under the smart classroom. The paper studies the physical context aware system based on the smart classroom, and generates the original big data by constructing the Consumer Behavior Cyber-physical system. And then, the dimensionality reduction of the data is processed to form a reliable data source for deep learning, and the TRIZ theory method is used to develop the virtual simulation experiment design of the specific consumption scene. The research has a positive exploration of the virtual simulation experiment of economic and management behaviors, and also verifies the practical application value of virtual simulation frontier technology in experimental teaching. Keywords—smart classroom; Cyber-physical system; consumer behavior; deep learning","PeriodicalId":150902,"journal":{"name":"Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)","volume":"08 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127334002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Practical Exploration of Information-centered Classroom Teaching Design in Higher Vocational Colleges — Taking Classroom Teaching of Course Content “Cabin Service Communication Skills for Disabled Passengers” as an Example","authors":"Liming Yang, Ruihong Chi, Xiaoyan Luo","doi":"10.2991/icsshe-19.2019.151","DOIUrl":"https://doi.org/10.2991/icsshe-19.2019.151","url":null,"abstract":"—With the further development of information technology, the quality upgrading of information-centered classroom teaching has become the highlights in vocational education. Taking classroom teaching of the course content “Cabin Service Communication Skills for Disabled Passengers” as an example, this paper explores information-centered classroom teaching design in higher vocational colleges. The specific steps of information-centered teaching design of the content are mainly exhibited from four aspects: teaching analysis, teaching strategy, implementation and reflection, it concludes that information-centered classroom teaching design has surely promoted the reform of classroom teaching and improved the teaching quality, providing a useful reference for information-centered teaching design for professional courses for flight attendant students in higher vocational schools.","PeriodicalId":150902,"journal":{"name":"Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131968100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Theoretical Analysis of the Integration Development of Moral Education and Technology","authors":"Lin Zheng","doi":"10.2991/icsshe-19.2019.44","DOIUrl":"https://doi.org/10.2991/icsshe-19.2019.44","url":null,"abstract":"Modern information technology provides good technical support for the development of moral education, which is inseparable from technology. In order to effectively explore the scientificity and effectiveness of the integration of moral education and technology, this paper makes a theoretical analysis of the integration of technology and moral education from different perspectives, such as philosophy of technology, epistemology, axiology and practice, based on the theoretical perspective of the integration of moral education and technology. Finally, the article puts forward that the integration of moral education and technology should follow the first principle of people-oriented, the basic principle of unity of science and humanities, and the bottom line principle of coordination between subject and carrier. Keywords—Technology;Moral Education;Integration;Principle","PeriodicalId":150902,"journal":{"name":"Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133527520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the Construction of Military and Civilian Integrated Collaborative Innovation System in Universities: A Case Study of University of Electronic Science and Technology of China","authors":"Fan Zhang, Lu Yin","doi":"10.2991/icsshe-19.2019.200","DOIUrl":"https://doi.org/10.2991/icsshe-19.2019.200","url":null,"abstract":"Based on the perspective of collaborative innovation, this paper, taking the University of Electronic Science and Technology of China as an example, analyzed the problems of universities in the construction of military and civilian integration collaborative innovation, such as the lack of laws and regulations, the lack of unified management mechanism, the lack of high-quality personnel training system, and the lack of effective support from the government. In view of the above problems, some suggestions are put forward, such as perfecting system guarantee, establishing efficient management mechanism, optimizing personnel training system and strengthening government support to accelerate the construction of collaborative innovation system of military and civilian integration in colleges and universities. Keywords—Civil-military integration; Colleges and universities; Collaborative innovation","PeriodicalId":150902,"journal":{"name":"Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131403186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the Influence of Online Video Bullet-screen Advertising Marketing on Consumers' Purchasing Intention","authors":"Gao-fu Liu, Leeva Li, Huimin Xu, Meng-qiu Luo","doi":"10.2991/icsshe-19.2019.193","DOIUrl":"https://doi.org/10.2991/icsshe-19.2019.193","url":null,"abstract":"With the development of science and technology, the world has entered a new information age. The novel marketing method of network advertising makes traditional advertising more and more marginalized. Bullet screen advertising undoubtedly makes this Internet age a representative advertising marketing model. It has the characteristics of wide advertising coverage, strong pertinence, good concealment and considerable effect. This paper takes video apps of various online bullet screens as research objects to study the influence of launching bullet screen advertisements on the online video platform on audience buying intention. This paper mainly analyzes the factors influencing consumers' acceptance of brand in bullet screen advertising, and establishes the relationship model of three dimensions of bullet screen advertising marketing, consumers' brand attitude and consumers' purchase intention by combining with the characteristics of screen video advertising and by studying specific objects. This paper collects data through questionnaire survey and conducts data analysis with SPSS to test the relationship between variables. Through empirical research, it is proved that whether the text content style, launch time and correlation degree of video content emotion of bullet screen advertisements have positive effects on consumers' purchase intention. This paper provides an effective reference value for enterprises to open up new advertising marketing channels and provides suggestions for their subsequent development. Keywords—Network Video Platform, Bullet-Screen Advertising; Brand Attitude; Purchase Intention","PeriodicalId":150902,"journal":{"name":"Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134085672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Construction Mode of First-class Courses of Classroom Teaching under the Background of MOOC in Local Colleges","authors":"Weigang Li, Yuzhu Zhu, Xiao-jun Ma, N. Wang, Liling Zhu","doi":"10.2991/icsshe-19.2019.128","DOIUrl":"https://doi.org/10.2991/icsshe-19.2019.128","url":null,"abstract":"Under the impact of information tide, on-line education, with the representative of MOOC, has brought national higher education with unprecedented impact and challenge, and local colleges have also experienced new opportunities and selections. This paper explored the “first-class course” mode based on MOOC in local colleges from the aspect of their pushing the value orientation, operation system and implementation strategy. Keywords—local colleges; MOOC; classroom teaching; implementation strategy; “first-class course”","PeriodicalId":150902,"journal":{"name":"Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)","volume":"537 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132564647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Service Convenience and Customer Loyalty: Findings from Convenience Stores in Guangzhou","authors":"Hong Jin, Shijie Wang, Fengtao Yang, Hui Xu","doi":"10.2991/icsshe-19.2019.228","DOIUrl":"https://doi.org/10.2991/icsshe-19.2019.228","url":null,"abstract":"This paper aims to study the multiple relations between service convenience and customer loyalty with SPSS21.0. software. Thus, a variable, multi-dimensional and nonlinear hypothesized model is developed to explore how service convenience influences customer loyalty. To obtain practical implications, different research methods used in this research are questionnaire analysis, the transformation of theoretical framework, and linear regression analysis: the linear regression of service convenience on customer satisfaction, service convenience on customer loyalty, and customer satisfaction on customer loyalty. Results reveal that service convenience has positive impacts on both customer satisfaction and customer loyalty, which implies that chain store managers should attach importance to the improvement of service convenience. Keywords—convenience store; service convenience; customer satisfaction; customer loyalty","PeriodicalId":150902,"journal":{"name":"Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132777740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Is the City Friendly to Children? — Construction of Urban Child Friendly Degree Evaluation System and Application Based on M City","authors":"Meiduo Zhou, Hongli Fang, Huan Mu","doi":"10.2991/icsshe-19.2019.162","DOIUrl":"https://doi.org/10.2991/icsshe-19.2019.162","url":null,"abstract":"The rapid of urbanization, the exploding of the urban population, and the rise of cities not only bring convenience to the survival and development of urban children but also bring them many difficulties. This paper focuses on the living environment of children in the city and briefly introduces the children-friendly city. By building the evaluation system and applying it in the form of survey and interview in M city, we measured the friendly degree of Chinese cities. The conclusion of the measurement indicates that its friendly degree is at a low level and requires further improvement to construct children-friend cities Keywords—child-friendly cities; urbanization I. RESEARCH BACKGROUND AND OBJECTIVES With the development of global urbanization, about 4 billion people now live in urban areas, and nearly one-third of them are children. It is estimated that by 2050 almost 70% of children worldwide will live in cities. The economic growth, technological innovation and richness of the city not only provide children with the possibility of living a better live, learning and development, but also may cause them to encounter huge inequalities and face many life difficulties. Although cities may provide more basic services, such as schools and hospitals, the crowding and high cost of the population may make it impossible for some poor children to access these services. How to provide children with better opportunities for survival and development in the process of urbanization of the population is now testing the wisdom and ability of global city leaders. Faced with this issue, in 1996, UNICEF launched the Child Friendly Cities Initiative (CFCI), and the second UN Habitat Congress also announced the importance of children's happiness as a measure of healthy human habitation. , a democratic society and a fundamental indicator of good governance. Now, the Child Friendly Cities have become a concept and an important practice that is widely recognized internationally. More than 400 cities including Dunlun, Munich, Seattle, and Copenhagen have been certified as “child-friendly cities” in the world, but there is no Chinese city. However, with the acceleration of China's urbanization process, the urban population will exceed 1 billion by 2030. More Chinese children will be born and raised in the urban environment, and the city's facilities and services will need to be changed. Many cities in China have noticed the importance of children's rights and interests, and proposed the concept of building a “child-friendly city” (such as Beijing, Nanjing, Chengdu, Tianjin, etc.), but the construction of child-friendly cities is still in its infancy. In response to children's rights and interests, China still faces considerable problems and challenges. Based on this background, this paper attempts to construct a set of evaluation system for urban children's friendship, which is used to measure the friendship degree of urban children in China, so as to provide a set of a","PeriodicalId":150902,"journal":{"name":"Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131953139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}