Observatorio (OBS*)最新文献_第9页

Influencers de moda y feministas y sus seguidores en Instagram. ¿Ante nuevas plataformas para fomentar el diálogo social? 时尚影响者和女权主义者以及他们在Instagram上的粉丝。面对促进社会对话的新平台?

Observatorio (OBS*) Pub Date : 2022-06-09 DOI: 10.15847/obsobs16220221908

Montserrat Rodríguez Monge, M. Rodríguez-Fidalgo, Adriana Paíno-Ambrosio

{"title":"Influencers de moda y feministas y sus seguidores en Instagram. ¿Ante nuevas plataformas para fomentar el diálogo social?","authors":"Montserrat Rodríguez Monge, M. Rodríguez-Fidalgo, Adriana Paíno-Ambrosio","doi":"10.15847/obsobs16220221908","DOIUrl":"https://doi.org/10.15847/obsobs16220221908","url":null,"abstract":"El uso de las redes sociales es una característica de la sociedad actual y un ámbito en constante evolución. Estas plataformas son cada vez más numerosas y con fines variados, y todas ellas luchan por conseguir un mayor número de usuarios. Concretamente, Instagram ha adquirido una gran relevancia gracias a los denominados influencers, considerados como las nuevas figuras comunicativas de referencia que concentran a millones de seguidores, creando redes virtuales. Una de las características que define a estas nuevas comunidades de usuarios está relacionada con las posibilidades que ofrece dicha red de interactuar entre los creadores de contenido y sus seguidores. Partiendo de estas cuestiones surge el estudio que aquí se plantea el cual, mediante una metodología cuantitativa y cualitativa, analiza el uso que hacen las influencers de moda y feministas, y los seguidores de ambas, en Instagram desde la perspectiva del diálogo social relacionado con la perspectiva de género. Los resultados permiten establecer que las influencers de moda se aproximan a los temas sociales de forma secundaria mezclados con contenidos personales y publicitarios, mientras que las feministas abordan dichos temas con perspectiva de género y de forma principal. En relación al diálogo generado con sus seguidores, especificar que en ambos casos se constata un diálogo compuesto; ahora bien, el verdadero carácter social de dicho diálogo sólo se produce entre los seguidores y, en mayor medida, en el caso de las influencers feministas.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116951588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Vox and journalistic information: use and criticism of the media in the 2019 General Election campaigns Vox和新闻信息:在2019年大选中对媒体的使用和批评

Observatorio (OBS*) Pub Date : 2022-06-09 DOI: 10.15847/obsobs16220221898

Adolfo Carratalá, D. Palau-Sampio

引用次数: 0

Promoting community-based networks through digital media 通过数字媒体促进社区网络

Observatorio (OBS*) Pub Date : 2022-06-09 DOI: 10.15847/obsobs16220221867

E. Oliveira, Daniel Carvalho, Eveline R. Sacramento, André C. Branco, M. Antunes, Luís Pedro, O. Tymoshchuk, Margarida Almeida, F. Ramos

{"title":"Promoting community-based networks through digital media","authors":"E. Oliveira, Daniel Carvalho, Eveline R. Sacramento, André C. Branco, M. Antunes, Luís Pedro, O. Tymoshchuk, Margarida Almeida, F. Ramos","doi":"10.15847/obsobs16220221867","DOIUrl":"https://doi.org/10.15847/obsobs16220221867","url":null,"abstract":"Digital media can provide an important contribution to the development of local communities by creating digital environments that facilitate the sharing of information, dissemination of knowledge and construction of organizational learning. Digital media can also promote interaction and collaboration processes among different regional agents, fostering a continuous flow of territorial based innovation. The study reported in this paper was carried out within the research activities of the (REMOVED) project, aiming to deepen the knowledge about the conditions that influence the dynamics of community-led territorial based innovation in the Centro Region of Portugal, focusing on the areas of Tourism, Health, and Wellness. As part of this project, a mobile application is being designed, aiming to strengthen the relationship among agents of local communities/entities and to promote mediation mechanisms among all stakeholders in the process of territorial based innovation. This paper presents the main concepts underlying the development of the REMOVED digital platform and the outcomes from a usability evaluation of the platform mobile app prototype. The first section discusses the most relevant topics that this paper covers. In the second section, an overview of the state of the art in the field of digital media used to promote territory-based innovation is presented. The third section describes the concept of the REMOVED digital platform and the main features of the prototype/mobile app. The fourth section addresses the methodology adopted for the evaluation of the prototype and the fifth exhibits the main outcomes of this process. Finally, the sixth and final section present the main conclusions about the potential of the REMOVED platform, and current and future research activities.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124437868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Las prácticas profesionales de la comunicación y las relaciones públicas de las ONG internacionales ante la crisis del COVID-19: el caso de México 面对COVID-19危机，国际非政府组织传播与公共关系的专业实践:以墨西哥为例

Observatorio (OBS*) Pub Date : 2022-06-09 DOI: 10.15847/obsobs16220221986

Marco Tulio Flores Mayorga, F. Cabezuelo-Lorenzo, Priscila Chalá Mejía

{"title":"Las prácticas profesionales de la comunicación y las relaciones públicas de las ONG internacionales ante la crisis del COVID-19: el caso de México","authors":"Marco Tulio Flores Mayorga, F. Cabezuelo-Lorenzo, Priscila Chalá Mejía","doi":"10.15847/obsobs16220221986","DOIUrl":"https://doi.org/10.15847/obsobs16220221986","url":null,"abstract":"La pandemia de la Covid-19 ha forzado a los profesionales de la comunicación y las relaciones públicas de las organizaciones no gubernamentales a desarrollar nuevos roles, especialmente, en el contexto económico y social post-confinamiento en México. Este estudio revisa sus nuevas funciones y cuáles son los desafíos a los que se enfrentan por la pandemia. Se basa en la experiencia de los profesionales de Amnistía Internacional, Cáritas Mexicana, Greenpeace, Hábitat para la Humanidad, Médicos Sin Fronteras, Special Olympics y World Wildlife Fund. El estudio demuestra que no existe un único rol para gestionar la comunicación y las relaciones públicas. El trabajo de los profesionales es menos estratégico a pesar del predomino de la función directiva y operativa. Su actividad tiene mayor representación en los roles del modelo europeo cuatro por cuatro de Anne Gregory y Paul Willis, y con menor relación a los cuatro roles sociales del modelo norteamericano de James E. Grunig y J. White. Los profesionales intensifican el uso de la web y redes sociales virtuales, estrechan alianzas entre organizaciones, orientan sus esfuerzos de gestión en línea para fidelizar y captar voluntarios, mientras se mantienen activos en la agenda mediática. Además, el estudio estima que, entre los desafíos a enfrentar en los siguientes cinco años, sobresalen la inclusión de estrategias de comunicación interna, el fortalecimiento de la confianza y reputación institucional, la mejora de la estrategia de riesgos, la ampliación de sus públicos objetivo; prestando mayor atención a la sostenibilidad e inclusión, big data y algoritmos. El gran reto se centra en ser menos técnicos y gestionar una comunicación más estratégica con mejores competencias de liderazgo y manejo digital para lograr un mayor reconocimiento de su función dentro de la organización y la sociedad.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123360136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A experiência digital no período de confinamento: relatos de estudantes da Geração Z 限制时期的数字体验:Z一代学生的报告

Observatorio (OBS*) Pub Date : 2022-06-09 DOI: 10.15847/obsOBS16220222068

C. Amador, Sandra Lima Coelho, Maria Isabel Guimarães

{"title":"A experiência digital no período de confinamento: relatos de estudantes da Geração Z","authors":"C. Amador, Sandra Lima Coelho, Maria Isabel Guimarães","doi":"10.15847/obsOBS16220222068","DOIUrl":"https://doi.org/10.15847/obsOBS16220222068","url":null,"abstract":"Neste artigo pretendemos dar maior visibilidade às vivências juvenis do confinamento e chamar a atenção para o impacto do mundo digital, através de uma abordagem na qual este fenómeno é tido como um facto social total que se faz espelhar, de forma teórica e metodológica, nos mais recentes contributos da Sociologia Digital. Apresentamos uma análise dos resultados de um estudo exploratório que incidiu sobre a experiência digital de 43 jovens estudantes do primeiro ano das licenciaturas da Católica Porto Business School. Estes jovens recém-chegados ao Ensino Superior refletiram, através da redação de narrativas biográficas, sobre as suas vivências durante a primeira vaga do surto da Covid-19, que obrigou a um período de confinamento. Os dados recolhidos permitem, por um lado, compreender qual o papel desempenhado pelas redes sociais durante um período de isolamento imposto, durante o qual os contactos presenciais foram desaconselhados e, por outro lado, aquela que foi uma experiência única, de âmbito mundial, de implementação do ensino à distância. Os resultados revelam que estes jovens, nascidos numa geração que surgiu na era da internet e que, nessa medida, tem uma forte relação com o mundo digital, teve nas redes sociais uma aliada contra o isolamento e o afastamento físico. Demonstram, de igual modo, que estes jovens passaram a associar a estes meios sentimentos de desconforto e de exaustão. Paralelamente, a imposição do ensino à distância sem qualquer tipo de preparação por parte das escolas, professores e estudantes teve consequências que se previam nefastas. Contudo, a insatisfação destes jovens face a esta forma de ensino é praticamente generalizada, não só devido à falta de preparação das escolas, mas também às dificuldades de ajustamento dos professores, num ambiente em que os estudantes se sentiram mais suscetíveis a mecanismos de distração e no qual admitiram ser mais difícil manter a concentração.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130864917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Transparency in Portuguese media: from the buzzword to the unsolved regulatory challenge 葡萄牙媒体的透明度:从流行语到未解决的监管挑战

Observatorio (OBS*) Pub Date : 2022-06-09 DOI: 10.15847/obsobs16220221952

Carla Filipe Baptista

{"title":"Transparency in Portuguese media: from the buzzword to the unsolved regulatory challenge","authors":"Carla Filipe Baptista","doi":"10.15847/obsobs16220221952","DOIUrl":"https://doi.org/10.15847/obsobs16220221952","url":null,"abstract":"Transparency is a long-discussed term in journalism. It has been conceptualized as an evolving professional value, a political issue, and a regulatory challenge. In the disinformed digital age, became a rescue criterion to rebuild a credible relationship with the public based on trustworthiness. Transparency urges for holistic approaches, due to its inherent instability and variability across media systems; political, economic, and regulatory frameworks; and editorial cultures. This article analyses media transparency from a local perspective, departing from the launching of the Platform of Transparency by the Portuguese Media Authority (ERC). The Portuguese case stands in a European space deprived of international standards to assess media transparency, even if the concept is broadly discursively constructed as a key element of media pluralism. An increasingly fragmented media landscape degrades ethical standards based on shared values and favors the des activation of transparency as a disruptive transforming professional practice. The benevolent Portuguese initiative may provide political legitimacy to a narrowed version of media transparency, confined to issues of accountability and assumptions of political independence. Will the prevailing “fortress newsroom” (Smith, 2005; Meier 2009) survive to a transparent account department?","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124081408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Is digital slow journalism valued? An analysis of its audience in Spain 数字慢新闻有价值吗?对西班牙观众的分析

Observatorio (OBS*) Pub Date : 2022-06-09 DOI: 10.15847/obsobs16220222039

Miren Manias-Muñoz, Itsaso Manias-Muñoz, Amaia Alvarez-Berastegi

{"title":"Is digital slow journalism valued? An analysis of its audience in Spain","authors":"Miren Manias-Muñoz, Itsaso Manias-Muñoz, Amaia Alvarez-Berastegi","doi":"10.15847/obsobs16220222039","DOIUrl":"https://doi.org/10.15847/obsobs16220222039","url":null,"abstract":"Due to the emergence of rapid information consumption habits, journalism has been submerged into a deep crisis of credibility. There is a need to rethink the direction of the sector and find ways in which the relevance of journalism can be renewed. Slow journalism advocates a slow, thoughtful and sustainable approach to the production and consumption of news. This research analyses consumer habits of Spanish readers of journalism in general, and digital slow journalism in particular, through a structured questionnaire. Results show that the digital press is the habitual media of the analysed population to stay informed about current affairs. Despite the value that slow journalism has obtained, there is a lack of knowledge about the type of journalism that is being consumed: only 40% claim to have read or heard about it. Those who do read slow press spend a limited amount of time on it (between 15-30 minutes), so the patterns of ‘fast’ reading typical of the traditional media are repeated in slow journalism and the audience attraction and retaining capacity of slow journalism is still limited. Additionally, the vast majority of the analysed population are not willing to pay for slow journalism (73%), which is an obstacle to establishing a business model for this new media trend. However, there is a strong willingness to pay among the readers of slow press, where 45% would readily pay for it. Finally, there are significant differences in terms of the age and educational level of the readers analysed, and our findings evidence the need for further audience research in order to improve the interaction between digital slow journalism and its own audience as well as to develop innovative promotional strategies.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117202246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A pandemia de Covid-19. Categorização, normalização, informação e desinformação Covid-19大流行。分类、标准化、信息和错误信息

Observatorio (OBS*) Pub Date : 2022-06-09 DOI: 10.15847/obsOBS16220222059

Isabel Babo

引用次数: 0

The image choices of social television audiences: The narrative of The Voice UK and La Voz (Spain) viewers on Twitter 社交电视观众的形象选择:The Voice UK和La Voz(西班牙)观众在Twitter上的叙事

Observatorio (OBS*) Pub Date : 2022-06-09 DOI: 10.15847/obsobs16220222017

C. Navarro, Núria García-Muñoz, Matilde Delgado

引用次数: 1

The Journalistic Production in the university training in Spain 西班牙大学新闻制作培训

Observatorio (OBS*) Pub Date : 2022-06-09 DOI: 10.15847/obsobs16220221984

Sandra Méndez Muros

{"title":"The Journalistic Production in the university training in Spain","authors":"Sandra Méndez Muros","doi":"10.15847/obsobs16220221984","DOIUrl":"https://doi.org/10.15847/obsobs16220221984","url":null,"abstract":"This paper studies the evolution and current situation of the topic Journalistic Production in the training of journalists when fifty years of university studies in Spain are marked with the creation of the first Faculties of Information Sciences. From the research field and from the university training field, a delimitation of Journalistic Production with respect to other areas has not been conducted yet. Our main goal is to know the representation of the subject Journalistic Production in the training proposal of Spanish public universities within the framework of the European Higher Education Area. We carry out a content analysis of the lecturing guides of 282 courses belonging to the study plans of the degrees and double degrees in Journalism of 22 Spanish public universities, where we quantitatively observe the offer of specific contents of Journalistic Production by kind of subjects, credits, courses and knowledge areas and, also, qualitatively the jargon of the subjects and the specificity degree in the treatment of the contents. We conclude that there is a stable presence of contents on Journalistic Production, although they are perceived as fragmented and scattered in varied courses, as well as a lack of recognition in the terminology of subjects and a low or very low level of specificity in the contents lectured.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122378223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0