2014 3rd International Conference on User Science and Engineering (i-USEr)最新文献

Use of usability evaluation methods in France: The reality in professional practices 法国可用性评估方法的使用:专业实践中的现实

2014 3rd International Conference on User Science and Engineering (i-USEr) Pub Date : 2014-09-02 DOI: 10.1109/IUSER.2014.7002699

Amelie Rache, V. Lespinet-Najib, J. André

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引用次数: 7

A review of affective user-centered design for video games 电子游戏中以用户为中心的情感设计

2014 3rd International Conference on User Science and Engineering (i-USEr) Pub Date : 2014-09-01 DOI: 10.1109/IUSER.2014.7002681

Y. Y. Ng, C. Khong

引用次数: 10

Online sunglasses purchasing: Where do people look? 网上太阳镜购买:人们看哪里?

2014 3rd International Conference on User Science and Engineering (i-USEr) Pub Date : 2014-09-01 DOI: 10.1109/IUSER.2014.7002711

M. M. Shahimin, Nursyakinah Saad, Sharanjeet‐Kaur, A. Sivaji, Soo Shi Tzuaan, Chuan Ngip Khean

{"title":"Online sunglasses purchasing: Where do people look?","authors":"M. M. Shahimin, Nursyakinah Saad, Sharanjeet‐Kaur, A. Sivaji, Soo Shi Tzuaan, Chuan Ngip Khean","doi":"10.1109/IUSER.2014.7002711","DOIUrl":"https://doi.org/10.1109/IUSER.2014.7002711","url":null,"abstract":"Online purchasing has been a marketing phenomenon in Malaysia. However, not many ophthalmic and optical retailers utilize online marketing as opposed to the traditional method as a platform to market their products, such as sunglasses, ophthalmic frames or other optical aids. Retailers need to strategies in showcasing products by establishing factors attentive to their targeted customers. Analysis with an eye tracker is useful to determine the contributing factors to where customers look during selection of products online. The study aimed to determine the factors contributed when selecting sunglasses online. In this study, 23 undergraduate students (18-25 years) participated and were asked to choose the most preferred sunglasses from a selection of stimuli. During the selection process, the eye tracker captured the objective responses, i.e. eye movement. The relationship between time to first fixation and fixation duration recorded on selection factors such as shape attributes, price and brand were studied using the eye tracker (quantitative data) and were correlated with the heat maps data (qualitative data). The findings showed that the participants look at the sunglasses attributes significantly more (p>0.05) than other factors (brand and price). Generally, sunglasses attributes such as shape and color play an important role in participant's selection behaviors on the online purchasing system.","PeriodicalId":136616,"journal":{"name":"2014 3rd International Conference on User Science and Engineering (i-USEr)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124401460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Enhancement of the ARCS model for gamification of learning 增强学习游戏化的ARCS模式

2014 3rd International Conference on User Science and Engineering (i-USEr) Pub Date : 2014-09-01 DOI: 10.1109/IUSER.2014.7002718

W. M. A. F. W. Hamzah, N. Ali, Md Yazid Mohd Saman, M. H. Yusoff, A. Yacob

引用次数: 24

Using AHP approach to determine the hierarchy of multi-modal interactive importance in foot reflexology practice 运用层次分析法确定足部反射实践中多模态交互重要性的层次

2014 3rd International Conference on User Science and Engineering (i-USEr) Pub Date : 2014-09-01 DOI: 10.1109/IUSER.2014.7002695

Okere Hector Chimeremeze, S. Sulaiman, D. R. A. Rambli, O. Foong

引用次数: 3

Wikipedia search engine: Interactive information retrieval interface design 维基百科搜索引擎:交互式信息检索界面设计

2014 3rd International Conference on User Science and Engineering (i-USEr) Pub Date : 2014-09-01 DOI: 10.1109/IUSER.2014.7002670

A. Sandhu, Tiewei Liu

引用次数: 3

User experience of mobile augmented reality: A review of studies 移动增强现实的用户体验:研究综述

2014 3rd International Conference on User Science and Engineering (i-USEr) Pub Date : 2014-09-01 DOI: 10.1109/IUSER.2014.7002689

Shafaq Irshad, Dayang Rohaya Bt Awang Rambli

引用次数: 37

Engendering interaction design 生成交互设计

2014 3rd International Conference on User Science and Engineering (i-USEr) Pub Date : 2014-09-01 DOI: 10.1109/IUSER.2014.7002719

S. Breslin, Bimlesh Wadhwa

引用次数: 9

Adapting to learners' emotions through Animated Pedagogical Agent 通过动画教学代理适应学习者的情绪

2014 3rd International Conference on User Science and Engineering (i-USEr) Pub Date : 2014-09-01 DOI: 10.1109/IUSER.2014.7002696

Marina Ismaail, Syed Mohd Zahid Syed Zainal Ariffin

引用次数: 0

Visual attention in interaction with Arabic augmentative and alternative communication apps 与阿拉伯语增强和替代通信应用程序交互的视觉注意力

2014 3rd International Conference on User Science and Engineering (i-USEr) Pub Date : 2014-09-01 DOI: 10.1109/IUSER.2014.7002704

Shaden Al-Zeer, Amjad A. Alghanim, Lyan Alwakeel

引用次数: 5