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Competition in the Swedish Cellular Industry: Nobody Cares about Older People 瑞典手机行业的竞争:没人关心老年人
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.70
I. Rohman, E. Bohlin
{"title":"Competition in the Swedish Cellular Industry: Nobody Cares about Older People","authors":"I. Rohman, E. Bohlin","doi":"10.1109/ICMB.2009.70","DOIUrl":"https://doi.org/10.1109/ICMB.2009.70","url":null,"abstract":"As the competition becomes intense, cellular operators are asked to be as creative as possible in dealing with their existing market. The penetration rate in the Swedish cellular market is too high to create a possibility for further market expansion as a tool to gain additional profit. Thus, instead of enlarging the market, keeping the existing market is preferred unless new services can be generated. Moreover, expansion is only effective if it is applied in a specific target group which is still unobserved by other competitors. This research tries to map current competition in the Swedish market through the method of Limited Dependent Variable (LDV) in investigating the likelihood of demand. We can thus define the competition among operators in some specific segmentation based on ages, education, gender and income. With LDV, the unobserved market can be found. This study mainly utilizes the data from Mobile Barometer, a Swedish survey conducted by Chalmers University of Technology. The results are quite surprising: most operators are focusing on the younger adult market, leaving the older people left behind. So why did the market players not offer something interesting for them?","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122661657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sub-culture-driven Mobile Internet Business Models 亚文化驱动的移动互联网商业模式
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.20
T. Yamakami
{"title":"Sub-culture-driven Mobile Internet Business Models","authors":"T. Yamakami","doi":"10.1109/ICMB.2009.20","DOIUrl":"https://doi.org/10.1109/ICMB.2009.20","url":null,"abstract":"The mobile Internet is moving fast-forward into the mobile broadband era. This change is having a definite impact on mobile data service business models. The author presents several observations of the emerging mobile data services in Japan. The mobile business models are two key factors: transaction-oriented or community-oriented. The author highlights the service growth in community services with focus on the latter side of mobile business models. From observation, the author proposes a subculture-driven mobile data services model and discusses the implications of this service evolution pattern.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115981219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
An Embedded TOP System for m-Commerce User Authentication 面向移动商务用户认证的嵌入式TOP系统
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.25
Dong-Her Shih, Ding-Yu Kao, Jui-Chi Shen
{"title":"An Embedded TOP System for m-Commerce User Authentication","authors":"Dong-Her Shih, Ding-Yu Kao, Jui-Chi Shen","doi":"10.1109/ICMB.2009.25","DOIUrl":"https://doi.org/10.1109/ICMB.2009.25","url":null,"abstract":"With the popularity of the third-generation and fourth-generation mobile phone services, the security of m-Commerce operations already received more attentions. At present, the security mechanism of m-Commerce operations rely on the encryption technology of Subscriber Identity Module (SIM) card or the smart card textual password. Despite its security mechanism is stronger than the current Internet, but the improvement of hacker technology will result in greater security vulnerability and personal information exposure. The paper tries to develop a more security mechanism on m-Commerce. Thus, this paper proposes an embedded TOP (Three-dimension & Object-based Password) system for user authentication by using object-based password technique to improve user authentication scheme in m-Commerce environment. The results proof this study offer stronger and more security password to memory by using this TOP system.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132658621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Impact of Wireless on the Newspaper Industry: The New York Times as a Case in Point 无线通讯对报业的影响:以《纽约时报》为例
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.35
N. Ziv
{"title":"The Impact of Wireless on the Newspaper Industry: The New York Times as a Case in Point","authors":"N. Ziv","doi":"10.1109/ICMB.2009.35","DOIUrl":"https://doi.org/10.1109/ICMB.2009.35","url":null,"abstract":"This paper focuses on the impact of wireless technologies on the newspaper industry in the United States. Using The New York Times as a case in point, the paper discusses how newspapers have embraced a new kind of product innovation driven by customer needs and defined by mobile technologies. The management of The Times rethought their paper’s technology strategy and marketing strategy, and developed products and services which were in synch with their customers’ needs. Challenges for newspaper organizations developing products and services on the mobile platform are described including how to design a more aesthetically pleasing mobile experience for readers and how to deal with the lack of standards on the mobile platform in the United States.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130992586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Study on B2B Mobile Solutions in Japan 日本B2B移动解决方案研究
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.69
J. Iijima, Tetsuhiro Chujima, Y. Kitayama
{"title":"A Study on B2B Mobile Solutions in Japan","authors":"J. Iijima, Tetsuhiro Chujima, Y. Kitayama","doi":"10.1109/ICMB.2009.69","DOIUrl":"https://doi.org/10.1109/ICMB.2009.69","url":null,"abstract":"Recently, cellular phones are used everywhere on the earth. In Japan, smart phones with multi functionalities such as camera, Internet accessible, GPS, IC card, and so on are getting popular in these days. Since most of people go around with smart phones, it is expected to use it in business scene as well instead of PC. In this paper, we survey usages of smart phones in business in Japan and discuss on the trend of the applications after classifying these applications using Homogeneity Analysis. Then we take an example of Asai Corporation in which they introduce Wireless LAN connectable smart phones in taking inventory and reduced its time from three weeks into one hour and half. Based on the case, we discuss future development of the usage of cellular phones in business.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124215061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Analyzing Mobile Business Model: Case of M-Zone in China 移动商业模式分析:以M-Zone在中国为例
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.21
Jiang Yu, J. Li, P. Gao
{"title":"Analyzing Mobile Business Model: Case of M-Zone in China","authors":"Jiang Yu, J. Li, P. Gao","doi":"10.1109/ICMB.2009.21","DOIUrl":"https://doi.org/10.1109/ICMB.2009.21","url":null,"abstract":"In this paper we use the concept of business model to analyze how M-Zone, the most popular mobile service brand in China, has succeeded in market. Specifically, we investigate into how China Mobile creates significant value to its customers by efficiently exploring its internal capability and resources, and rationalizing its boundary with other firms. We will look at the properties of technology innovation and the characteristics of political and market environment that restrict the success of M-Zone.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125049353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Empirical Study of M-Commerce Adoption from Usability Perspective 可用性视角下移动商务采用的实证研究
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.44
Qingfei Min, Shuangming Li, Qiuyan Zhong
{"title":"An Empirical Study of M-Commerce Adoption from Usability Perspective","authors":"Qingfei Min, Shuangming Li, Qiuyan Zhong","doi":"10.1109/ICMB.2009.44","DOIUrl":"https://doi.org/10.1109/ICMB.2009.44","url":null,"abstract":"This paper tries to explore the adoption of m-commerce from the perspective of system usability. The definition and measurement of m-commerce system usability are discussed. Three categories of factors that will affect m-commerce system usability are clarified and analyzed, namely mobile devices, WAP web and mobile communication networks. This study presents an empirical study of the factors influencing users to adopt m-commerce. A total of 837 valid questionnaires were returned. A structural equation model (SEM) was applied to test the research hypothesis. From the results we find that all of our hypotheses are supported. That’s to say mobile devices, WAP web and wireless communication networks all have direct influence on mobile commerce usability. Additionally, usability of mobile commerce also has a positive influence on the consumers’ adoption.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129663284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
Exploring Consumer Attitude on Mobile Commerce - From Aspect of Three Roles of MC Adopters 探讨消费者对移动商务的态度——从MC采用者的三个角色看
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.60
Wu Zhiping
{"title":"Exploring Consumer Attitude on Mobile Commerce - From Aspect of Three Roles of MC Adopters","authors":"Wu Zhiping","doi":"10.1109/ICMB.2009.60","DOIUrl":"https://doi.org/10.1109/ICMB.2009.60","url":null,"abstract":"Firstly, Mobile Commerce Adopters have been classified into three roles as technology user, network member and consumer. Secondly, based on this, this paper investigated whether such three roles have different customer attitudes. Finally, consumer attitude affecting adopt intention for mobile commerce has been verified. As for sample data, 245 questionnaires of college students have been collected randomly who are mobile users. The empirical results suggest that, technology user/network member/consumer and customer attitude are strong determinants of intention to adopt mobile commerce. The study has revealed that customer attitude has a partial mediation effect on the relation between technology user/network member/consumer and intention to adopt mobile commerce. The empirical results provide strong support for the conceptual model, the theoretical and empirical implications of these results are discussed.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130225514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Development and Applications of Wireless Group Support Systems in Mobile Business 移动业务中无线群组支持系统的开发与应用
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.31
S. Hung, Chia-An Tsai, Pei-Jeng Dai
{"title":"Development and Applications of Wireless Group Support Systems in Mobile Business","authors":"S. Hung, Chia-An Tsai, Pei-Jeng Dai","doi":"10.1109/ICMB.2009.31","DOIUrl":"https://doi.org/10.1109/ICMB.2009.31","url":null,"abstract":"The new generation of wireless technologies has provided various wireless applications for business to conduct group decisions. Wireless devices provide several advantages to typical group decision support systems (GSS) by overcoming the existing limitations. At this moment, wireless group decision support systems (WGSS) have prompted multiple decision makers to consider these systems for a group meeting because of their flexibility and mobility. WGSS was further developed to overcome its limitations. The prototype consists of two components: the GSS server and WGSS devices (tablet PC, PDA, and cell phone). Quantitative data about user satisfaction for information, perceived enjoyment and perceived mobility with the system was collected from a questionnaire and t-tested. This study also highlighted WGSS applications to associated participants.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115794892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
An Empirical Study to Evaluate the Location of Advertisement Panels by Using a Mobile Marketing Tool 利用移动营销工具评估广告展板位置的实证研究
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.41
Markus Maron, Sebastian Magnus, Kevin Read
{"title":"An Empirical Study to Evaluate the Location of Advertisement Panels by Using a Mobile Marketing Tool","authors":"Markus Maron, Sebastian Magnus, Kevin Read","doi":"10.1109/ICMB.2009.41","DOIUrl":"https://doi.org/10.1109/ICMB.2009.41","url":null,"abstract":"The efficiency of marketing campaigns is a precondition for business success. This paper discusses how Bluetooth technology transfers the content of advertisement and collects market research information at the same time. Conventional advertisement media were enhanced by devices to automatically measure the number, distance, frequency and exposure time of passersby, making information available to evaluate both the wireless media as well as the location in general. This paper presents a study analyzing these data. A cryptographic one-way function protects privacy during data acquisition.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126592530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 28
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