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2009 Eighth International Conference on Mobile Business最新文献

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Mobile Business Application Based on J2ME and Web Services 基于J2ME和Web服务的移动商务应用
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.24
Wu Yueliang
{"title":"Mobile Business Application Based on J2ME and Web Services","authors":"Wu Yueliang","doi":"10.1109/ICMB.2009.24","DOIUrl":"https://doi.org/10.1109/ICMB.2009.24","url":null,"abstract":"J2ME is an advanced technological solution for developing and executing services of wireless data. Web service is called as the 3rd IT revolution, and brings the new generation of e-commerce. On the basis of the theories of J2ME and Web service, this paper discusses the application of the two technologies combination for mobile business. An order query system on mobile equipments is achieved for online sale. Web Service is used to deal with the interaction between the server end and the customer end, and supports the issue of backstage service end program.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115425250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Mobile Marketing & Service: A Reference Framework 移动营销和服务:参考框架
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.39
A. Ghezzi, R. Balocco, A. Rangone
{"title":"Mobile Marketing & Service: A Reference Framework","authors":"A. Ghezzi, R. Balocco, A. Rangone","doi":"10.1109/ICMB.2009.39","DOIUrl":"https://doi.org/10.1109/ICMB.2009.39","url":null,"abstract":"The purpose of this research is to provide an original reference framework capable of supporting the classification of Mobile Marketing & Service Management initiatives, thus filling the current literature gap and constituting an initial common ground for future studies in the field. The model, resulting from the integration of a wide literature analysis and 229 in-depth exploratory case studies on Mobile Marketing & Service user companies and supply chain players, identifies a set of significant classification variables: access devices; coverage area and the related technologies; types of Mobile Marketing and Mobile Service Management services – further divided in Mobile Advertising, Mobile Promotion, Pre-sale support, Sales and Post-sale communications –. Moreover, the research sheds light on the different application areas emerged from the crossing of the identified significant classification variables, thus presenting a first application of the model created.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116988912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Presentation Effects of Mobile Advertising - Product Categories and Advertising Formats Fit 移动广告的呈现效果——产品类别和广告格式的匹配
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.28
Ching-Chang Lee
{"title":"Presentation Effects of Mobile Advertising - Product Categories and Advertising Formats Fit","authors":"Ching-Chang Lee","doi":"10.1109/ICMB.2009.28","DOIUrl":"https://doi.org/10.1109/ICMB.2009.28","url":null,"abstract":"Due to the development and maturity of mobile devices and wireless network techniques, mobile devices have become the most personal medium available, and have led to new marketing applications and activities. Mobile advertising is considered as the most potential business field of the future. This study investigated the presentation effects of mobile advertising upon texts, images, and films by experimentation, and analyzed the fit between message formats and product categories. The research results demonstrated that mobile advertising of Search Goods upon Short Messaging Service (SMS) resulted in presentation effects and saves messaging costs. However, mobile advertising of Experience Goods and Mechanical Goods only revealed better presentation effect by Multimedia Message Service (MMS). Mobile advertising formats of Experience Goods could be images or films. Mobile advertising of Mechanical Goods should reveal better presentation effect only by films.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129559134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Technical Research Themes of the Mobile Ubiquitous Computing 移动普适计算技术研究主题
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.45
T. Chen, D. Yen
{"title":"Technical Research Themes of the Mobile Ubiquitous Computing","authors":"T. Chen, D. Yen","doi":"10.1109/ICMB.2009.45","DOIUrl":"https://doi.org/10.1109/ICMB.2009.45","url":null,"abstract":"There have been many surveys on various mobile and ubiquitous computing related topics. These surveys were written based on the information subjectively selected by the author(s), according to a rather limited set of references. Since the literature related to mobile ubiquitous computing is voluminous, it is difficult to analyze and grasp the main research themes using traditional methods. We therefore used the methodology devised by the information scientists that has been successfully applied in analyzing a large amount of literature. We applied the principal components analysis and Pathfinder network to derive the intellectual structure of mobile ubiquitous computing research. From the emergent intellectual structure, we identify the major research themes in mobile ubiquitous computing, and show some of their interrelationships.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"30 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129930549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
An Extended TAM for Analyzing Adoption Behavior of Mobile Commerce 移动商务采用行为分析的扩展TAM
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.16
Quan Sun, Chunlei Wang, Hao Cao
{"title":"An Extended TAM for Analyzing Adoption Behavior of Mobile Commerce","authors":"Quan Sun, Chunlei Wang, Hao Cao","doi":"10.1109/ICMB.2009.16","DOIUrl":"https://doi.org/10.1109/ICMB.2009.16","url":null,"abstract":"This study based on the technology acceptance model (TAM) and theory of planned behaviour (TPB) presents an extended TAM that integrates trust related construct (‘perceived credibility’) and two resource-related constructs (‘perceived self-efficacy’ and ‘perceived cost’) into the TAM to analyzing adoption behavior of mobile commerce (MC). The proposed model was empirically tested using data collected from a survey of MC consumers. The structural equation modeling technique was used to evaluate the causal model and confirmatory factor analysis was performed to examine the reliability and validity of the measurement model. Our findings indicated that all variables except perceived ease of use significantly affected users’ behavioral intention. The implication of this work to both researchers and practitioners is discussed.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124086510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 29
A Study of the Factors Affecting the Adoption of Mobile Instant Messaging in China 影响中国移动即时通讯使用的因素研究
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.23
Y. Ke, Wenli Li
{"title":"A Study of the Factors Affecting the Adoption of Mobile Instant Messaging in China","authors":"Y. Ke, Wenli Li","doi":"10.1109/ICMB.2009.23","DOIUrl":"https://doi.org/10.1109/ICMB.2009.23","url":null,"abstract":"Mobile Instant Messaging (MIM) has become one of the most popular communication applications for many users in China. Previous studies mainly focus on Instant Messaging (IM) usage for the Internet users, and do not investigate MIM usage for the mobile phone users. This study proposes a model to analyze the attitudinal, social and perceived behavior control factors that are associated with the adoption of MIM usage in China based on the decomposed theory of planned behavior. An online questionnaire was used to gather data and a total of 311 valid questionnaires were returned. A structural equation modeling (SEM) was applied to test the research hypothesis. The results show that perceived presence awareness has the greatest positive impact on the attitude of the users in China towards MIM. In addition, relative advantage, social relationship influences and self-efficacy all had significant effect except perceive easy of use and facilitating conditions.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"1 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134334574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
Diffusion of Mobile Handset Features in Finland 芬兰手机功能的扩散
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.43
Antero Kivi, T. Smura, Juuso Toyli
{"title":"Diffusion of Mobile Handset Features in Finland","authors":"Antero Kivi, T. Smura, Juuso Toyli","doi":"10.1109/ICMB.2009.43","DOIUrl":"https://doi.org/10.1109/ICMB.2009.43","url":null,"abstract":"Mobile handsets have evolved into advanced devices with a rich variety of hardware and software features. These features enable the use of completely new mobile services that complement and substitute the traditional voice calling and text messaging services. Therefore, instead of the diffusion of mobile handsets, the diffusion of new mobile handset features has become an increasingly important research topic. In this paper, the diffusion patterns of mobile handset features were compared quantitatively based on an extensive and unique dataset on mobile handsets collected from Finland. Mobile handset features are new technologies that diffuse within the existing population of mobile handsets. A first attempt to quantitatively model such “nested diffusion” was made. Moreover, handset features form clusters of technologies with interdependent diffusion patterns. The decisions to bundle features together are made by handset manufacturers. Therefore, the diffusion of handset features was found to be supply-driven.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131226328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
A Comparative Study of Mobile Services among China, Korea and Japan 中、韩、日移动业务比较研究
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.66
Jong Woo Kim, Mingzhi Li, J. Iijima, Jinghua Huang, Jian Chen, H. Lee, Sung Joo Park, Yeon Jin Kim, Testuhiro Chujima
{"title":"A Comparative Study of Mobile Services among China, Korea and Japan","authors":"Jong Woo Kim, Mingzhi Li, J. Iijima, Jinghua Huang, Jian Chen, H. Lee, Sung Joo Park, Yeon Jin Kim, Testuhiro Chujima","doi":"10.1109/ICMB.2009.66","DOIUrl":"https://doi.org/10.1109/ICMB.2009.66","url":null,"abstract":"Due to the widespread use of cellular phones, various kinds of mobile services have been introduced to improve users’ convenience, utilization, and entertainment. Since differences exist in technological infrastructures, government policies, cultures, and competitive landscapes, the configurations and utilization of mobile services vary in different countries. In this paper, we describe the differences of mobile services in China, Korea, and Japan. We also discuss the reasons that may have caused such differences.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131696776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The Impact of Perceived Emergency and Essentiality on Perceived Privacy Risk, Privacy Concern and Intention to Use in Mobile LBS Environment: An Example of China Mobile and Unicom 感知紧急性和必要性对移动LBS环境下感知隐私风险、隐私关注和使用意愿的影响——以中国移动和联通为例
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.52
Wang Yuan, Yang Shu, Xu Yi-feng, Zhang Tong, Guo Wei
{"title":"The Impact of Perceived Emergency and Essentiality on Perceived Privacy Risk, Privacy Concern and Intention to Use in Mobile LBS Environment: An Example of China Mobile and Unicom","authors":"Wang Yuan, Yang Shu, Xu Yi-feng, Zhang Tong, Guo Wei","doi":"10.1109/ICMB.2009.52","DOIUrl":"https://doi.org/10.1109/ICMB.2009.52","url":null,"abstract":"With the popularization of mobile devices and the rapidly development of LBS, users concern on privacy aroused by services depending on personal location information needed. To strengthen the current research in LBS, combine time management theory and rational choice theory, this paper aims to explore the effect of situational antecedent factors-perceived emergency and perceived essentiality on perceived privacy risk, privacy concern and intention to use. The experimental study was conducted and the findings indicate that perception of emergency and essentiality of a website characteristics have positive effect on intention to use not but on perceived privacy risk and privacy concern. Privacy concern has significant negative effect on intention to use. However, does not consistent with prior literature, the perceived privacy risk has significant direct effect on privacy concern not but on intention to use.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117333268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Exploring the Organizational Effects of Mobile Business Process Reengineering 移动业务流程再造的组织效应探讨
2009 Eighth International Conference on Mobile Business Pub Date : 2009-06-27 DOI: 10.1109/ICMB.2009.67
K. Pousttchi, K. Habermann
{"title":"Exploring the Organizational Effects of Mobile Business Process Reengineering","authors":"K. Pousttchi, K. Habermann","doi":"10.1109/ICMB.2009.67","DOIUrl":"https://doi.org/10.1109/ICMB.2009.67","url":null,"abstract":"Superior IT business value from mobile and ubiquitous technology can be achieved when enterprises apply Mobile Business Process Reengineering (M-BPR) to optimize their business processes beyond given structures. In this contribution, we use case study research to examine organizational and process changes through M-BPR along with the resulting benefits. The outcome of the paper is a set of five hypotheses on the typical organizational effects of M-BPR. They can be used by enterprises as a reference for their own M-BPR initiative and by researchers to further explore the specific IT business value attainable through M-BPR and serve as a starting point for a business transformation model of mobile-integrated business processes.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128746545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
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