The Impact of Perceived Emergency and Essentiality on Perceived Privacy Risk, Privacy Concern and Intention to Use in Mobile LBS Environment: An Example of China Mobile and Unicom

Abstract

With the popularization of mobile devices and the rapidly development of LBS, users concern on privacy aroused by services depending on personal location information needed. To strengthen the current research in LBS, combine time management theory and rational choice theory, this paper aims to explore the effect of situational antecedent factors-perceived emergency and perceived essentiality on perceived privacy risk, privacy concern and intention to use. The experimental study was conducted and the findings indicate that perception of emergency and essentiality of a website characteristics have positive effect on intention to use not but on perceived privacy risk and privacy concern. Privacy concern has significant negative effect on intention to use. However, does not consistent with prior literature, the perceived privacy risk has significant direct effect on privacy concern not but on intention to use.