{"title":"移动商业模式分析:以M-Zone在中国为例","authors":"Jiang Yu, J. Li, P. Gao","doi":"10.1109/ICMB.2009.21","DOIUrl":null,"url":null,"abstract":"In this paper we use the concept of business model to analyze how M-Zone, the most popular mobile service brand in China, has succeeded in market. Specifically, we investigate into how China Mobile creates significant value to its customers by efficiently exploring its internal capability and resources, and rationalizing its boundary with other firms. We will look at the properties of technology innovation and the characteristics of political and market environment that restrict the success of M-Zone.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"20 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Analyzing Mobile Business Model: Case of M-Zone in China\",\"authors\":\"Jiang Yu, J. Li, P. Gao\",\"doi\":\"10.1109/ICMB.2009.21\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this paper we use the concept of business model to analyze how M-Zone, the most popular mobile service brand in China, has succeeded in market. Specifically, we investigate into how China Mobile creates significant value to its customers by efficiently exploring its internal capability and resources, and rationalizing its boundary with other firms. We will look at the properties of technology innovation and the characteristics of political and market environment that restrict the success of M-Zone.\",\"PeriodicalId\":125570,\"journal\":{\"name\":\"2009 Eighth International Conference on Mobile Business\",\"volume\":\"20 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2009-06-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2009 Eighth International Conference on Mobile Business\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICMB.2009.21\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2009 Eighth International Conference on Mobile Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICMB.2009.21","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Analyzing Mobile Business Model: Case of M-Zone in China
In this paper we use the concept of business model to analyze how M-Zone, the most popular mobile service brand in China, has succeeded in market. Specifically, we investigate into how China Mobile creates significant value to its customers by efficiently exploring its internal capability and resources, and rationalizing its boundary with other firms. We will look at the properties of technology innovation and the characteristics of political and market environment that restrict the success of M-Zone.
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