Sub-culture-driven Mobile Internet Business Models

Abstract

The mobile Internet is moving fast-forward into the mobile broadband era. This change is having a definite impact on mobile data service business models. The author presents several observations of the emerging mobile data services in Japan. The mobile business models are two key factors: transaction-oriented or community-oriented. The author highlights the service growth in community services with focus on the latter side of mobile business models. From observation, the author proposes a subculture-driven mobile data services model and discusses the implications of this service evolution pattern.