An Empirical Study of M-Commerce Adoption from Usability Perspective

Abstract

This paper tries to explore the adoption of m-commerce from the perspective of system usability. The definition and measurement of m-commerce system usability are discussed. Three categories of factors that will affect m-commerce system usability are clarified and analyzed, namely mobile devices, WAP web and mobile communication networks. This study presents an empirical study of the factors influencing users to adopt m-commerce. A total of 837 valid questionnaires were returned. A structural equation model (SEM) was applied to test the research hypothesis. From the results we find that all of our hypotheses are supported. That’s to say mobile devices, WAP web and wireless communication networks all have direct influence on mobile commerce usability. Additionally, usability of mobile commerce also has a positive influence on the consumers’ adoption.