{"title":"Preferensi Konsumen terhadap Pembelian Pempek Kering Cakalang HJ. Soraya","authors":"Atika Febrianti, A. H. M. Ariyani","doi":"10.21107/agriscience.v3i1.15259","DOIUrl":"https://doi.org/10.21107/agriscience.v3i1.15259","url":null,"abstract":"Pempek can be processed into dry pempek to extend shelf life, reduce water content in pempek, and reduce enzyme and microbial activity. The purpose of this study was to examine the respondent characteristics of dry skipjack pempek Hj. Soraya and analyze the attributes of dry skipjack pempek Hj. Soraya that consumers want. The descriptive qualitative analysis and conjoint analysis methods were used to analyze the data. Consumers of dried seafood pempek Hj. soraya are mostly women between the ages of 21 and 30, last education is senior high school, a student/college student occupation, and a monthly income of less than Rp. 1,000,000. The attribute that consumer preference of dry skipjack pempek is the large weight attribute of 500 gr, the price is Rp. 17,000, flat shape, supermarket purchase location, and dry-crispy texture. Price, texture, shape, weight, and purchase location are the attributes considered in order.","PeriodicalId":92375,"journal":{"name":"International journal of agriscience","volume":"65 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76171022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategi Pengembangan Industri Keripik Tempe di Dusun Kedungprawan Desa Gendingan Kecamatan Widodaren Kabupaten Ngawi","authors":"Rofiah Nur Aini Arrohmah, Mokh. Rum","doi":"10.21107/agriscience.v3i1.15451","DOIUrl":"https://doi.org/10.21107/agriscience.v3i1.15451","url":null,"abstract":"Kedungprawan hamlet is one of the regions producing tempeh chips in Ngawi Regency. The purpose of this study was to determine internal and external factors, and to formulate alternative strategies for developing tempeh chips industry in Kedungprawan Hamlet. The respondents of this study were ten tempeh chip business owners and two key informants. The method used in this research consists of IFE and EFE matrices to determine internal and external conditions, IE matrix, SWOT, and QSPM. Based on the SWOT Matrix, the tempeh chips industry is in quadrant I in the SO strategy. The results of the study indicate the order of priority strategies that can be applied to the tempe chips industry in Kedungprawan Hamlet. The market penetration strategy has the highest TAS value of 6.92, the product development strategy has the second TAS value of 6.74, and the market development strategy has the third TAS value of 6.28.","PeriodicalId":92375,"journal":{"name":"International journal of agriscience","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88572630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian dan Alternatif Strategi Keripik Gedebok Pisang (Studi Kasus IKM Saeeku Kecamatan Soko Kabupaten Tuban)","authors":"Siti Umariyah, Mokh. Rum","doi":"10.21107/agriscience.v3i1.15185","DOIUrl":"https://doi.org/10.21107/agriscience.v3i1.15185","url":null,"abstract":"","PeriodicalId":92375,"journal":{"name":"International journal of agriscience","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87831220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mohammad Andhika Purnama, Ihsannudin Ihsannudin, Dian Eswin Wijayanti
{"title":"Identifikasi Sektor Ekonomi Unggulan dan Perubahan Ekonomi Kabupaten Sumenep pada tahun 2016-2020","authors":"Mohammad Andhika Purnama, Ihsannudin Ihsannudin, Dian Eswin Wijayanti","doi":"10.21107/agriscience.v3i1.15271","DOIUrl":"https://doi.org/10.21107/agriscience.v3i1.15271","url":null,"abstract":"Pertumbuhan ekonomi merupakan salah satu tujuan dari pembangunan, yang berdampak positif terhadap kesejahteraan masyarakat. Salah satu indikator pertumbuhan ekonomi regional secara agregat adalah dengan melihat PDRB. Analisis PDRB yang dilakukan pada beberapa tahun dapat melihat sektor-sektor yang menjadi unggulan. Kabupaten Sumenep merupakan kabupaten yang terletak di Pulau Madura, yang selama periode tahun 2016-2020 memiliki laju pertumbuhan PDRB dengan posisi yang paling rendah dari pada tiga kabupaten lain di Madura. Melihat permasalahan tersebut penelitian ini memiliki dua tujuan yaitu, 1) Mengidentifikasi sektor ekonomi unggulan Kabupaten Sumenep dengan analisis SLQ dan DLQ, 2) Mengidentifikasi perubahan dan klasifikasi pertumbuhan sektor ekonomi Kabupaten Sumenep dengan analisis shift share. Hasil analisis static location Quotient (SLQ) menunjukkan dari 47 sektor yang dianalisis terdapat 14 sektor yang menjadi sektor unggulan, sedangkan hasil analisis DLQ terdapat 35 sektor yang dapat diharapkan menjadi sektor ekonomi unggulan pada masa yang akan datang. Dari hasil kedua analisis tersebut terdapat 10 sektor yang ber-irisan (SLQ DLQ 1). Hasil analisis shiftshare menunjukkan secara umum perubahan perekonomian Kabupaten Sumenep tumbuh kearah positif dan hasil evaluasi menunjukkan sebagian besar sektor tersebar pada kuadran I dan II. Rekomendasi yang diberikan adalah adanya kebijakan pembiayaan diarahkan pada sektor yang unggul secara komparatif dan kompetitif.","PeriodicalId":92375,"journal":{"name":"International journal of agriscience","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87138407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Penerapan Bussines Model Canvas pada UKM Budi Bawang Merah di Kecamatan Kanor Kabupaten Bojonegoro","authors":"A. S. Hikam, T. Nugroho","doi":"10.21107/agriscience.v3i1.15020","DOIUrl":"https://doi.org/10.21107/agriscience.v3i1.15020","url":null,"abstract":"Budi Bawang Merah SME is a business engaged in the marketing of shallots that located in Kanor District, Bojonegoro Regency. The objectives of this study are (1) to identify Budi Bawang Merah SME business model using Business Model Canvas, (2) to create a new Business Model Canvas proposal to face business competition is the future. The results show that Budi Bawang Merah SME is in quadrant I wich is has very profitable position or supports aggressive growth policies and proposed new business models with nine new strategies such as opening new segments in customer segments, adding variants, and registering business legality in the value proposition, using digital platforms on channels, promoting customer relationships, selling dried scallions on revenue streams, adding production machines and increasing human resources on key resources, doing online marketing on key activities, expanding partnership networks on key partnerships, additional costs for manufacturing and social media management on the cost structure.","PeriodicalId":92375,"journal":{"name":"International journal of agriscience","volume":"78 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86843997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Dampak Persepsi Konsumen pada Pemasaran Ikan terhadap Keputusan Pembelian di Pasar Tanjung Sampang","authors":"Mohamad Sudi, Elys Fauziyah","doi":"10.21107/agriscience.v3i1.15394","DOIUrl":"https://doi.org/10.21107/agriscience.v3i1.15394","url":null,"abstract":"Keberadaan Pasar Tanjung dipersepsikan secara berbeda-beda oleh setiap konsumen. Terdapat sebagian konsumen yang mempersepsikan positif mengenai keberadaan pasar tersebut seperti akses mudah dijangkau, dan dapat memperoleh produk ikan segar dengan mudah. Namun disisi lain ada juga konsumen yang mempersepsikan negatif terkait penjualan ikan di tempat tersebut, seperti menyebabkan kemacetan, menimbulkan aroma yang kurang sedap, wilayah terkesan tidak teratur, kotor dan lain-lain. Penelitian ini bertujuan untuk mengetahui persepsi konsumen pada pemasaran ikan di Pasar Tanjung dan menganalisis dampak persepsi tersebut terhadap keputusan pembelian. Populasi yang digunakan pada penelitian ini yaitu pembeli ikan di Pasar Tanjung. Pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling (secara sengaja) dengan kriteris responden minimal 2 kali pembelian, dengan jumlah sampel sebanyak 50 responden. Jenis data bersumber dari data primer yang didapatkan dari penyebaran kuesioner secara online. Metode analisis yang digunakan yaitu skala likert dan analisis regresi liniear berganda menggunakan program SPSS. Hasil dari persepsi konsumen memiliki persepsi yang positif terhadap penjualan ikan di Pasar Tanjung. Hasil uji asumsi klasik melalui uji normalitas, uji multikoliniearitas dan heteroskedastisitas menunjukkan bahwa semua variabel yang digunakan telah memenuhi syarat yang telah ditentukan. Hasil uji hipotesis menunjukkan bahwa harga memiliki pengaruh yang signifikan terhadap keputusan pembelian ikan di Pasar Tanjung. Sedangkan produk, lokasi, promosi, umur, pendapatan, pendidikan, dan pekerjaan tidak berpengaruh signifikan terhadap keputusan pembelian ikan di Pasar Tanjung. Berdasarkan hasil tersebut maka disarankan untuk tetap mempertahankan harga yang murah untuk semua varian jenis ikan yang dijual di Pasar Tanjung. Selain itu diperlukan pemerintah daerah dapat melakukan penataan lokasi pemasaran ikan, supaya tertib dan teratur.","PeriodicalId":92375,"journal":{"name":"International journal of agriscience","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85752269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Word of Mouth dan Promosi Online terhadap Minat Beli Masyarakat pada Usaha Makanan Online Nasi Madura Pantry’s Kota Pasuruan","authors":"Hanifah Febryanti, Fuad Hasan","doi":"10.21107/agriscience.v3i1.15240","DOIUrl":"https://doi.org/10.21107/agriscience.v3i1.15240","url":null,"abstract":"The development of the digital era is an opportunity and a challenge for business actors to market their products. For business actors who cannot take advantage of these opportunities, it will be difficult to compete in marketing their products compared to business actors who do marketing using technology or online. The Nasi Madura Pantry's business, which is located in Pasuruan City, is a food business that does marketing through word of mouth and marketing through online media on the Instagram application. The purpose of the study was to determine the effect of word of mouth and online promotion on people's buying interest. This research used a quantitative descriptive approach with the method used was multiple linear regression analysis. The results of this study were that the word-of-mouth variable has no significant effect on people's buying interest, while the online promotion variable has a significant effect on people's buying interest. From these two variables, it is hoped that it can increase people's buying interest, namely by increasing indicators for each variable (word of mouth and online promotion) which has the most","PeriodicalId":92375,"journal":{"name":"International journal of agriscience","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82582561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ravita Nila Aswar, Ihsannudin Ihsannudin, Fuad Hasan
{"title":"Kontribusi Usahatani Cabe Jamu terhadap Pendapatan Keluarga Petani di Desa Pakandangan Sangra Kecamatan Bluto Kabupaten Sumenep","authors":"Ravita Nila Aswar, Ihsannudin Ihsannudin, Fuad Hasan","doi":"10.21107/agriscience.v3i1.15149","DOIUrl":"https://doi.org/10.21107/agriscience.v3i1.15149","url":null,"abstract":"Long Pepper farmers are generally used as the source of the main income of farmers in Pakangan Sangra Village, Bluto District, Sumenep Regency. The purpose of this study was to analyze the profitability of pepper farming, the difference in income between pepper farming with income outside of long pepper farming, as well as the value of the contribution of pepper pepper farming revenue to the total income of the farmer's family's house. This study uses a quantitative approach. A total of 35 long pepper farmer respondents were taken to be sampled, sampling techniques using the Simple Random Sampling method. Descriptive analysis to analyze data characteristics of respondents and farm analysis to calculate the income of long pepper farming. Hypothesis testing is done by T-Test One Sample Test and Paired Sample T-test. The results of the study were seen that the profitability of pepper farming was 82,15%. There is a difference between the average income of pepper farming with the average income outside of long pepper farming. The contribution of pepper farming income to the total farmer's household income was 60,08%. This can be seen that long pepper farming contributes to the income of farmers' households. So, the suggestion that can be given is that farmers need to maximize the land to be planted with long pepper trees so that the income is increased. In addition, there is a need for technical assistance from agricultural extension workers to long pepper farmers so that farmers can develop long-pepper farming optimally.","PeriodicalId":92375,"journal":{"name":"International journal of agriscience","volume":"116 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87698755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Faktor-faktor yang mempengaruhi Keputusan Petambak Garam menggunakan Teknologi Geomembran di Desa Pinggir Papas","authors":"Riyalistin Ufi Herlina, Mokh. Rum","doi":"10.21107/agriscience.v3i1.15358","DOIUrl":"https://doi.org/10.21107/agriscience.v3i1.15358","url":null,"abstract":"salt is one of the main ingredients used in daily life and also used in industrial raw materials. The purpose of this study was to determine the factors that influence the decision of salt cultivators in the use of geomembranes. This study uses secondary and primary data. His study use logistic regression analysis. The results showed that there were 3 factors that influenced the decisions of salt farmers, namely age, education, and income. The variables ag (0,37), education (0,16), income (0,23) have a sig value smaller than 0,05, it can be interpreted that thes 3 variables can have important influence on farmer’s decisions in choosing geomembrane technology. For variables of land area, number of dependents, farming experience, participation in farmer groups have no significant effect on farmer’s decisions because each of these variables has a sig value > 0,05.","PeriodicalId":92375,"journal":{"name":"International journal of agriscience","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87690977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Peran Kelompok Tani dalam Adopsi Benih Jagung Varietas Hibrida Madura-3 di Desa Duko Tambin Kecamatan Tragah Kabupaten Bangkalan","authors":"S. Hayati, Elys Fauziyah, Mokh. Rum","doi":"10.21107/agriscience.v3i1.15490","DOIUrl":"https://doi.org/10.21107/agriscience.v3i1.15490","url":null,"abstract":"The goal of the study: (1) describe the internal and external factors of farmers who adopted the Madura-3 hybrid corn seed technology; (2) know the role of a farm group in the adoption of Madura-3 hybrid corn. The location has been selectively selected, using primary data. Data retrieval was made using observation, the filling of questionnaires, and interviews with 14 farmers using questionnaires. Data analysis USES is a quantitative descriptive method. The description of the internal factors surrounding corn farmers adopting a variety of Madura 3 corn is that most of them are in productive age groups, with formal education levels dominated by elementary education, considerable corncob experience, and limited land ownership. But, rather, there is an external factor around the farmers' adoption of the 3 Madura corn variety, the availability of technology information through socialization and demplot/demo farm, the support of education and farming groups, the high levels of crop pests and diseases, and the availability of seed. The role of the farm group in the village of duko tambin was judged positive by the farmers who influenced the 3 varieties of madura corn. According to them, the farm group facilitated the study classes, the production units, and the cooperation","PeriodicalId":92375,"journal":{"name":"International journal of agriscience","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89604751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}