Penerapan Bussines Model Canvas pada UKM Budi Bawang Merah di Kecamatan Kanor Kabupaten Bojonegoro

Abstract

Budi Bawang Merah SME is a business engaged in the marketing of shallots that located in Kanor District, Bojonegoro Regency. The objectives of this study are (1) to identify Budi Bawang Merah SME business model using Business Model Canvas, (2) to create a new Business Model Canvas proposal to face business competition is the future. The results show that Budi Bawang Merah SME is in quadrant I wich is has very profitable position or supports aggressive growth policies and proposed new business models with nine new strategies such as opening new segments in customer segments, adding variants, and registering business legality in the value proposition, using digital platforms on channels, promoting customer relationships, selling dried scallions on revenue streams, adding production machines and increasing human resources on key resources, doing online marketing on key activities, expanding partnership networks on key partnerships, additional costs for manufacturing and social media management on the cost structure.