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Reaching out in many directions: the fight against prostate cancer. 向多个方向延伸:抗击前列腺癌。
Profiles in healthcare marketing Pub Date : 2005-07-01
Judith D Botvin
{"title":"Reaching out in many directions: the fight against prostate cancer.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The National Prostate Cancer Coalition, Washington, D.C., reaches out to men across the country with its travelling screening van. It also reaches a audience through promotions with NASCAR, the National Baseball League, and Spike TV. Its partnerships and lobbying efforts have resulted in this year's unprecedented 500 million dollars federal funding of prostate cancer research.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 4","pages":"18-22, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25264084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MetroHealth campaign shows why a trauma center is good medicine. MetroHealth的活动展示了为什么创伤中心是一剂良药。
Profiles in healthcare marketing Pub Date : 2005-07-01
Judith D Botvin
{"title":"MetroHealth campaign shows why a trauma center is good medicine.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>As a public entity in a city known for its hospitals, The MetroHealth System, Cleveland, was recognized mostly for its Level 1 trauma center. Shown here, MetroHealth's campaign to enlighten the community that the medical resources available for its trauma center are there for other forms of treatment as well. Thus the theme: \"Saving Lives is Only the Beginning.\"</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 4","pages":"27-32; 3"},"PeriodicalIF":0.0,"publicationDate":"2005-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25264086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cambridge Health's outreach earns alliance an AHA NOVA Award. 剑桥健康的推广为联盟赢得了AHA新星奖。
Profiles in healthcare marketing Pub Date : 2005-07-01
Tom Rees
{"title":"Cambridge Health's outreach earns alliance an AHA NOVA Award.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Cambridge Health Alliance, (CHA), Somerville, Mass., has been named for one of the five NOVA Awards given this year by the American Hospital Association. It is recognized for leading a program to improve community health by extending help to low-income and uninsured children and adults, as well as to the chronically ill and racial and ethnic minorities.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 4","pages":"23-6, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25262750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rush-Copley's 2003 annual report depicts state-of-the-art medicine. 拉什-科普利2003年的年度报告描绘了最先进的医疗技术。
Profiles in healthcare marketing Pub Date : 2005-07-01
Judith D Botvin
{"title":"Rush-Copley's 2003 annual report depicts state-of-the-art medicine.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Rush-Copley Medical Center, Aurora, Ill., produced its 2003 quality report with an emphasis on medical sophistication and technology.\" The elegant report reflects the quality theme from cover to cover. The emphasis on medical excellence was the primary theme of the hospital's branding campaign, held over the same time period.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 4","pages":"11-7, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25264083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Vermont hospital's web site focuses on valuable healthcare information. 佛蒙特医院的网站侧重于有价值的医疗保健信息。
Profiles in healthcare marketing Pub Date : 2005-07-01
Tom Rees
{"title":"Vermont hospital's web site focuses on valuable healthcare information.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Brattleboro Memorial Hospital's web site celebrates a century of caring in the region of Brattleboro, Vt. The web site, bmhvt.org, is loaded with information, including a local links page that enables site visitors to hook up with the Brattleboro Chamber of Commerce, the Area Health Education Council, Lifeline Personal Response Service, and more.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 4","pages":"33-7, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25262752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Howard University Hospital finds partner in helping children succeed. 霍华德大学医院找到帮助儿童成功的合作伙伴。
Profiles in healthcare marketing Pub Date : 2005-05-01
Judith D Botvin
{"title":"Howard University Hospital finds partner in helping children succeed.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Howard University Hospital, Washington, D.C., becomes the site for the launch of a national ad campaign by the nonprofit youth education organization, Communities in Schools. The hospital and university share the organization's mission of supporting young people in the community.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 3","pages":"29-32, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25148647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Aspens convey Grinnell's message. 白杨传达了格林内尔的信息。
Profiles in healthcare marketing Pub Date : 2005-05-01
Judith D Botvin
{"title":"Aspens convey Grinnell's message.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Grinnell Regional Medical Center, Grinnell, Iowa, used the theme of an aspen grove for its 2002 annual report. It met the challenge of producing and mailing the usual number of copies while reducing the budget. The effort succeeded by eliminating color print, reducing the number of pages and mailing to \"occupants\" in its region, instead of designating them by name.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 3","pages":"33-6, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25148649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Web site offers evidence hospital is county's most preferred hospital. 网站提供证据表明医院是县里最受欢迎的医院。
Profiles in healthcare marketing Pub Date : 2005-05-01
Tom Rees
{"title":"Web site offers evidence hospital is county's most preferred hospital.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>We review the recently-renovated web site for Bridgeport Hospital, Bridgeport, Conn., or \"Fairfield County's Most Preferred Hospital.\" The site, www.bridgeporthospital.com, offers a wide-ranging selection of links to afford its readers plentiful information about its various specialties, special events, and available physicians.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 3","pages":"23-8, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25148648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Thought about annual reports. 想想年度报告。
Profiles in healthcare marketing Pub Date : 2005-05-01
Tom Rees
{"title":"Thought about annual reports.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Editor Tom Rees shares the observations of other experts on the subject of creating your annual report.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 3","pages":"37"},"PeriodicalIF":0.0,"publicationDate":"2005-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25148650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Medical City introduces new magazine for Dallas community. 医疗城为达拉斯社区推出新杂志。
Profiles in healthcare marketing Pub Date : 2005-05-01
Tom Rees
{"title":"Medical City introduces new magazine for Dallas community.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Medical City, Dallas, launches a quarterly magazine titled, IN: Mind Body Life, as the final phase in its two-year branding campaign. In search of a unique style, the hospital worked with American Airlines' publishing house, AAP Custom.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 3","pages":"9-15, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25148645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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