{"title":"白杨传达了格林内尔的信息。","authors":"Judith D Botvin","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>Grinnell Regional Medical Center, Grinnell, Iowa, used the theme of an aspen grove for its 2002 annual report. It met the challenge of producing and mailing the usual number of copies while reducing the budget. The effort succeeded by eliminating color print, reducing the number of pages and mailing to \"occupants\" in its region, instead of designating them by name.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 3","pages":"33-6, 3"},"PeriodicalIF":0.0000,"publicationDate":"2005-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Aspens convey Grinnell's message.\",\"authors\":\"Judith D Botvin\",\"doi\":\"\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>Grinnell Regional Medical Center, Grinnell, Iowa, used the theme of an aspen grove for its 2002 annual report. It met the challenge of producing and mailing the usual number of copies while reducing the budget. The effort succeeded by eliminating color print, reducing the number of pages and mailing to \\\"occupants\\\" in its region, instead of designating them by name.</p>\",\"PeriodicalId\":79713,\"journal\":{\"name\":\"Profiles in healthcare marketing\",\"volume\":\"21 3\",\"pages\":\"33-6, 3\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2005-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Profiles in healthcare marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Profiles in healthcare marketing","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Grinnell Regional Medical Center, Grinnell, Iowa, used the theme of an aspen grove for its 2002 annual report. It met the challenge of producing and mailing the usual number of copies while reducing the budget. The effort succeeded by eliminating color print, reducing the number of pages and mailing to "occupants" in its region, instead of designating them by name.
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