向多个方向延伸:抗击前列腺癌。

Profiles in healthcare marketing Pub Date : 2005-07-01
Judith D Botvin
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引用次数: 0

摘要

位于华盛顿特区的全国前列腺癌联盟用其旅行筛查车向全国各地的男性伸出援手。它还通过NASCAR、国家棒球联盟和Spike TV的促销活动吸引观众。它的合作伙伴关系和游说努力导致今年前所未有的5亿美元的联邦资金用于前列腺癌研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Reaching out in many directions: the fight against prostate cancer.

The National Prostate Cancer Coalition, Washington, D.C., reaches out to men across the country with its travelling screening van. It also reaches a audience through promotions with NASCAR, the National Baseball League, and Spike TV. Its partnerships and lobbying efforts have resulted in this year's unprecedented 500 million dollars federal funding of prostate cancer research.

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