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Profiles in healthcare marketing最新文献

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Children's Hospital of Wisconsin promotes recent national award as third-best pediatric center. 威斯康星儿童医院最近荣获全国第三佳儿科中心奖。
Profiles in healthcare marketing Pub Date : 2006-01-01
{"title":"Children's Hospital of Wisconsin promotes recent national award as third-best pediatric center.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>After being dubbed the third-best pediatric hospital in the nation by Child Magazine last January, the Children's Hospital of Wisconsin produced a year-long campaign touting its feat. Through TV, radio, direct mail, and print ads, the hospital successfully increased consumer awareness and exceeded its fundraising goal for the first time in several years.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"22 1","pages":"10-3, 3"},"PeriodicalIF":0.0,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25882604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Washoe Med of Reno shares real patient testimonials to build hospital image. 里诺的华秀医院分享真实的病人感言，以建立医院形象。
Profiles in healthcare marketing Pub Date : 2006-01-01
{"title":"Washoe Med of Reno shares real patient testimonials to build hospital image.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The three-hospital system offers the region's most comprehensive treatment programs for cancer and heart and neurological disorders, as well as pediatric urgent care and the region's only women's heart program. Washoe Med was named one of the country's Top 100 Integrated Healthcare Networks, a Hospital of Choice by the American Alliance of Healthcare Providers, and was recently recognized as one of \"Nevada's Best Companies to Work For\" by Nevada Business Journal. Its marketing department along with agency Estipona Vialpando Partners created a successful integrated marketing campaign to rebrand the hospital and create external and internal ad campaigns.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"22 1","pages":"1, 4-6, 3"},"PeriodicalIF":0.0,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25882602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
New ad campaign for St. Mark's Hospital in Salt Lake City: nursing is a calling, not just a career. 盐湖城圣马可医院的新广告:护理是一种使命，而不仅仅是一种职业。
Profiles in healthcare marketing Pub Date : 2006-01-01
{"title":"New ad campaign for St. Mark's Hospital in Salt Lake City: nursing is a calling, not just a career.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>A recent advertising campaign for St. Mark's Hospital in Salt Lake City focuses on the hospital's compassion and impeccable nurse care. The effort illustrates that nursing is not just a career, but a calling.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"22 1","pages":"19-21, 3"},"PeriodicalIF":0.0,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25882601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Holy Cross Hospital draws more customers for bariatric services through new ad campaign. 圣十字医院通过新的广告活动为减肥服务吸引了更多的顾客。
Profiles in healthcare marketing Pub Date : 2006-01-01
{"title":"Holy Cross Hospital draws more customers for bariatric services through new ad campaign.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>In 2003, the bariatric program at Holy Cross Hospital was looking to boost its business. With the help of J. O'Connor & Matthews, Inc., an advertising and marketing firm, the hospital used a new strategy: an ad campaign focused around a one-hour info session about the procedure hosted by doctors, nurses, and former bariatric patients.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"22 1","pages":"14-8, 3"},"PeriodicalIF":0.0,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25882598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Healthcare decision-tools a growing Web trend: three-pronged public relations campaign heightens presence, recognition for online healthcare information provider. 医疗保健决策工具——日益增长的网络趋势:三管齐下的公共关系活动提高了在线医疗保健信息提供商的存在感和认知度。
Profiles in healthcare marketing Pub Date : 2006-01-01
{"title":"Healthcare decision-tools a growing Web trend: three-pronged public relations campaign heightens presence, recognition for online healthcare information provider.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Schwartz Communications, LLC, executes a successful PR campaign to position Subimo, a provider of online healthcare decision tools, as a leader in the industry that touts names such as WebMD.com and HealthGrades.com. Through a three-pronged media relations strategy, Schwartz and Subimo together branded the company as an industry thought-leader.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"22 1","pages":"7-9, 3"},"PeriodicalIF":0.0,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25882603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Aggressive television ad campaign for Cooper University Hospital features hometown celebrity. 库珀大学医院积极的电视广告活动邀请家乡名人。
Profiles in healthcare marketing Pub Date : 2006-01-01
{"title":"Aggressive television ad campaign for Cooper University Hospital features hometown celebrity.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Cooper University Hospital in Camden, NJ, features an extensive ambulatory care network that includes practice sites across eight counties of Southern New Jersey. Recently, the hospital worked with Willing Strategic Advertising to produce an award-winning television advertising campaign endorsed by New Jersey-born TV personality, Kelly Ripa.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"22 1","pages":"22-8, 3"},"PeriodicalIF":0.0,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25882606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Palo Alto Medical Foundation explores ties that bind. 帕洛阿尔托医学基金会探索联系。
Profiles in healthcare marketing Pub Date : 2005-11-01
Judith D Botvin
{"title":"Palo Alto Medical Foundation explores ties that bind.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Palo Alto (CA) Medical Foundation addresses the mission of its annual report in a way that meets the high expectations of its loyal donors.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 6","pages":"14-9, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25837903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Columbus Children's Hospital invests in its supporters. 哥伦布儿童医院投资于其支持者。
Profiles in healthcare marketing Pub Date : 2005-11-01
Judith D Botvin
{"title":"Columbus Children's Hospital invests in its supporters.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Columbus (OH) Children's Hospital puts its best face forward with this year's annual report of philanthropy. This thoughtful collaboration by hospital and agency invites each reader to identify with the anxious parents of some patients. The compelling copy and illustrations bode well for the report's mission.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 6","pages":"42-7, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25837905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Why we'd like to give everyone a prize--and why we don't. 为什么我们想给每个人颁奖——为什么我们不给。
Profiles in healthcare marketing Pub Date : 2005-11-01
Judith D Botvin
{"title":"Why we'd like to give everyone a prize--and why we don't.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 6","pages":"2"},"PeriodicalIF":0.0,"publicationDate":"2005-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25837898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Regional hospitals reach out to unique populations. Twelve reports named winners of annual competition. 地区医院为特殊人群提供服务。12份报告选出了年度竞赛的获胜者。
Profiles in healthcare marketing Pub Date : 2005-11-01
Judith D Botvin
{"title":"Regional hospitals reach out to unique populations. Twelve reports named winners of annual competition.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Kudos to Grinnell (IA) Regional Medical Center, St. Anthony Regional Hospital and Nursing Home of Carroll, IA, and Columbus (IN) Regional Hospital-true to their mandate, each of these award-winners has produced an annual report that reaches readers where they live.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 6","pages":"30-4, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25837906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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