医疗保健决策工具——日益增长的网络趋势:三管齐下的公共关系活动提高了在线医疗保健信息提供商的存在感和认知度。

Profiles in healthcare marketing Pub Date : 2006-01-01

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摘要

施瓦茨通信有限责任公司(Schwartz Communications, LLC)执行了一项成功的公关活动，将在线医疗保健决策工具提供商Subimo定位为WebMD.com和HealthGrades.com等名称的行业领导者。通过三管齐下的媒体关系战略，施瓦茨和Subimo共同将公司打造成了行业思想领袖。

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Healthcare decision-tools a growing Web trend: three-pronged public relations campaign heightens presence, recognition for online healthcare information provider.

Schwartz Communications, LLC, executes a successful PR campaign to position Subimo, a provider of online healthcare decision tools, as a leader in the industry that touts names such as WebMD.com and HealthGrades.com. Through a three-pronged media relations strategy, Schwartz and Subimo together branded the company as an industry thought-leader.

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Profiles in healthcare marketing

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