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Profiles in healthcare marketing最新文献

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Winning reports by healthcare systems are diverse in focus. 卫生保健系统获奖报告的重点各不相同。
Profiles in healthcare marketing Pub Date : 2005-11-01
Judith Botvin
{"title":"Winning reports by healthcare systems are diverse in focus.","authors":"Judith Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Three healthcare systems are recognized for their unique annual reports: Kaleida Health of Buffalo, NY; Loyola University Health System of Maywood, IL; and Meridian Health of Neptune, NJ. Each report reflects the ongoing efforts and commitment required to bind a healthcare system into a single, recognizable unit.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 6","pages":"1, 4-13, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25837900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
M.D. Anderson Cancer Center continues award-winning style. 安德森癌症中心延续了获奖风格。
Profiles in healthcare marketing Pub Date : 2005-11-01
Judith D Botvin
{"title":"M.D. Anderson Cancer Center continues award-winning style.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The University of Texas M.D. Anderson Cancer Center in Houston is an institution singularly committed to the highest standards of performance and achievement. Accordingly, its communications/public relations staff are expected to produce an outstanding annual report every year.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 6","pages":"35-41, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25837904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Community hospital reports focus on people. 社区医院报告关注的是人。
Profiles in healthcare marketing Pub Date : 2005-11-01
Judith D Botvin
{"title":"Community hospital reports focus on people.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Summit Health of Chambersburg, PA; Rush-Copley Medical Center of Aurora, IL; and Little Company of Mary in Evergreen Park, IL, tailor their individual reports to the needs and interests of their communities. The results are varied in format, style, and tone.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 6","pages":"20-9, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25837757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Physician recruitment. CD-ROM plays key role in recruiting docs to Children's Mercy in Kansas City. 医生招聘。CD-ROM在为堪萨斯城的儿童慈善组织招募医生方面发挥了关键作用。
Profiles in healthcare marketing Pub Date : 2005-09-01
Judith D Botvin
{"title":"Physician recruitment. CD-ROM plays key role in recruiting docs to Children's Mercy in Kansas City.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Children's Mercy Hospitals and Clinic of Kansas City, MO, is growing rapidly in size and recognition. Of course, its excellent treatment services depend upon recruiting a wide range of pediatric specialists. Faced with the challenge of attracting professionals to the heartland, its marketing department and physician recruitment personnel worked together on a CD-ROM designed to catch the attention of physician prospects and encourage them to visit Kansas City to see the hospital firsthand.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 5","pages":"1, 4-10, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25728648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Awards and recognition. Centegra makes the most of U.S. News honors. 奖励和认可。Centegra充分利用了《美国新闻与世界报道》的荣誉。
Profiles in healthcare marketing Pub Date : 2005-09-01
Judith D Botvin
{"title":"Awards and recognition. Centegra makes the most of U.S. News honors.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>For Centegra Memorial Medical Center of Woodstock, IL, recognition in U.S. News & World Report was an opportunity to step out of the shadows. Memorial shared the news of its recognition with a three-month campaign that makes the most of print, billboards, banners, train posters, and good old-fashioned media relations.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 5","pages":"11-7, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25728650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Annual report. North Shore-LIJ focuses on community in report. 年度报告。North Shore-LIJ在报告中关注社区。
Profiles in healthcare marketing Pub Date : 2005-09-01
Judith D Botvin
{"title":"Annual report. North Shore-LIJ focuses on community in report.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>North Shore-Long Island Jewish Health System of Great Neck, NY, is at least as large as its name implies. The system served more than 233,000 patients last year and generated about dollar 3.71 billion in revenues. Its 2004 annual report, Creating a Community of Caring, presented all this information and more while emphasizing the community-oriented mission to which it adheres. Touching photography and copy serve its purposes admirably.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 5","pages":"31-9, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25741813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Web site review. Carolinas HealthCare recognized Internet marketing potential early. 网站评论。卡罗莱纳医疗保健很早就意识到了网络营销的潜力。
Profiles in healthcare marketing Pub Date : 2005-09-01
Judith D Botvin
{"title":"Web site review. Carolinas HealthCare recognized Internet marketing potential early.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Since the early days of the Internet, administrators Carolinas HealthCare System in Charlotte, NC, have appreciated its potential as a marketing tool. This places a lot of expectations on the Web site, www.carolinashealthcare.org, which is managed by the marketing-public relations department. Find out how the well-established site fulfills its mission and more.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 5","pages":"24-30, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25741812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Community outreach. Gift of Life campaign in Delaware targets potential organ donors. 社区外展。特拉华州的“生命礼物”活动目标是潜在的器官捐赠者。
Profiles in healthcare marketing Pub Date : 2005-09-01
Judith D Botvin
{"title":"Community outreach. Gift of Life campaign in Delaware targets potential organ donors.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The Gift of Life Donor Program in Philadelphia is a long-established organ donor organization working with 150 hospitals in Pennsylvania, New Jersey and Delaware. This campaign by Aloysius Butler Clark of Wilmington, DE, is designed to inform drivers in the state of Delaware about a new online program that enables them to pledge as organ donors. It is scheduled for launch at the end of September by Delaware Governor Ruth Ann Minner.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 5","pages":"18-23, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25728652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Doctors develop vascular center. Marketing new Jupiter, Fla., facility a collaborative effort. 医生发展血管中心。营销新的佛罗里达州朱庇特。设施是一个协作的努力。
Profiles in healthcare marketing Pub Date : 2005-07-01
Judith D Botvin
{"title":"Doctors develop vascular center. Marketing new Jupiter, Fla., facility a collaborative effort.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Two interventional radiologists came to Jupiter Medical Center, Jupiter, Fla., as it was making a number of strategic expansion efforts. Together, the doctors developed a center devoted exclusively to their specialty, committing some of their time to the marketing and outreach education about interventional radiology. Using a multi-faceted marketing approach, the campaign has raised knowledge and awareness of The Vascular Institute to the point of reversing the outflow of patients.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 4","pages":"1, 4-10, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25264085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
More Americans going online looking for health information. 越来越多的美国人上网寻找健康信息。
Profiles in healthcare marketing Pub Date : 2005-07-01
Tom Rees
{"title":"More Americans going online looking for health information.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 4","pages":"2"},"PeriodicalIF":0.0,"publicationDate":"2005-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25264082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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