Physician recruitment. CD-ROM plays key role in recruiting docs to Children's Mercy in Kansas City.

Children's Mercy Hospitals and Clinic of Kansas City, MO, is growing rapidly in size and recognition. Of course, its excellent treatment services depend upon recruiting a wide range of pediatric specialists. Faced with the challenge of attracting professionals to the heartland, its marketing department and physician recruitment personnel worked together on a CD-ROM designed to catch the attention of physician prospects and encourage them to visit Kansas City to see the hospital firsthand.