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Profiles in healthcare marketing最新文献

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'Baby talk' attracts neighbors to new Manassas, Va., birthing center. 弗吉尼亚州马纳萨斯(Manassas)新建的分娩中心吸引了不少邻居。
Profiles in healthcare marketing Pub Date : 2005-05-01
Judith D Botvin
{"title":"'Baby talk' attracts neighbors to new Manassas, Va., birthing center.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>An dollar 80 million expansion plan recently was launched by Prince William Hospital, Manassas, Va. The cornerstone of the plan is the new Hylton Family Birthing Center. The hospital employed a full range of tactics to promote the opening of the birthing center. These ranged from quarterly newsletters to billboards; from tours and radio spots to a newly revised web site. The campaign is characterized by infant testimonials, gentle humor and bright colors.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 3","pages":"1, 4-8, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25149936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Profile in community cooperation: Delaware big in fighting cancer. 社区合作概况:特拉华州在抗击癌症方面表现突出。
Profiles in healthcare marketing Pub Date : 2005-05-01
Judith D Botvin
{"title":"Profile in community cooperation: Delaware big in fighting cancer.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The Delaware Cancer Treatment Program, created under an official state mandate, provides support for Delawareans diagnosed with any cancer who are without health insurance and who are ineligible for Medicaid.The multi-faceted campaign shown here includes information kits designed to help community leaders as they encourage men to be screened for prostate cancer. Also, it directly enlists physicians in this effort.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 3","pages":"16-22, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25148653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Meridian health annual report focuses on what is 'brand new'. 子午线健康年度报告的重点是什么是“全新的”。
Profiles in healthcare marketing Pub Date : 2005-03-01
Judith D Botvin
{"title":"Meridian health annual report focuses on what is 'brand new'.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The 2003-2004 annual report by Meridian Health, Neptune, N.J., is titled brand new. The high-end publication was produced especially for the healthcare system's employees, board members, shareholders and volunteers.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 2","pages":"29-35, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25115517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Hospitals target-marketing wound centers to build profit statements. 医院通过目标营销创口中心来建立利润表。
Profiles in healthcare marketing Pub Date : 2005-03-01
Tom Rees
{"title":"Hospitals target-marketing wound centers to build profit statements.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Wound care centers add to the hospital's' profits as well as serving as a marketing vehicle for other services. Learn how the program is promoted by Shawnee Mission Medical Center, Shawnee Mission, Kan., Stamford Hospital, Stamford, Conn., and Good Samaritan Hospital, Suffern, N.Y.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 2","pages":"27-8, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25115515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Parma and Prince William hospitals deliver magazines with purpose. 帕尔马和威廉王子医院的杂志是有目的的。
Profiles in healthcare marketing Pub Date : 2005-03-01
Judith D Botvin
{"title":"Parma and Prince William hospitals deliver magazines with purpose.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Two quarterly publications are featured here for your consideration. One is Informed, the newly re-designed magazine by Parma Community General Hospital, Parma, Ohio. Also, we present Healthy Perspective magazine, published quarterly Prince William Health System, Manassas, Va.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 2","pages":"9-17, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25115965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ECHN honors cancer survivors with fun, food and inspirational stories. ECHN以有趣的食物和鼓舞人心的故事来纪念癌症幸存者。
Profiles in healthcare marketing Pub Date : 2005-03-01
Judith D Botvin
{"title":"ECHN honors cancer survivors with fun, food and inspirational stories.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>A nostalgia theme was fully explored by Eastern Connecticut Health Network (ECHN), Manchester, Conn., in its celebration of Cancer Survivors Day, June 6. The observance is sponsored by the national Cancer Survivors Day organization. This year more than 700 facilities across the country observed the occasion.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 2","pages":"1, 4-8, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25115963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
OSF Saint Anthony finds web site important as a recruitment tool: consistent monitoring of site reveals reader interest. OSF圣安东尼发现网站作为招聘工具很重要:持续监控网站可以显示读者的兴趣。
Profiles in healthcare marketing Pub Date : 2005-03-01
Judith D Botvin
{"title":"OSF Saint Anthony finds web site important as a recruitment tool: consistent monitoring of site reveals reader interest.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>OSF Saint Anthony Medical Center, Rockford, Ill., has found its web site, www.osfhealth.com, to be a highly valuable tool for recruiting employees. The 254-bed acute care center maintains its own web site in cooperation with its parent organization, OSF Healthcare System, Peoria, Ill.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 2","pages":"18-26, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25115968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Detroit's Henry Ford Health System awarded Foster G. McGaw Prize. 底特律亨利福特医疗系统授予福斯特G.麦高奖。
Profiles in healthcare marketing Pub Date : 2005-03-01
Tom Rees
{"title":"Detroit's Henry Ford Health System awarded Foster G. McGaw Prize.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Henry Ford Health System, Detroit, is named winner of the prestigious Foster G. McGaw Prize for excellence in community service. The organization received 100,000 dollars from the sponsors, the American Hospital Association, The Baxter International Foundation and the Cardinal Health Foundation.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 2","pages":"36-7, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25115510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Publicist's advice: hire a PR firm before you need one. 公关人员的建议:在你需要一家公关公司之前，先雇一家。
Profiles in healthcare marketing Pub Date : 2005-03-01
Tom Rees
{"title":"Publicist's advice: hire a PR firm before you need one.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Tom Rees, self-confessed former PR representative for the University of Colorado Health Sciences Center, addresses the value healthcare organizations can find in public relations consultation.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 2","pages":"2-3"},"PeriodicalIF":0.0,"publicationDate":"2005-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25115964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
New Jersey hospitals renew their identities; part of Meridian Health. Raising awareness of the advantages of a healthcare system. 新泽西的医院更新了他们的身份;子午线健康的一部分。提高对医疗保健系统优势的认识。
Profiles in healthcare marketing Pub Date : 2005-01-01
Judith D Botvin
{"title":"New Jersey hospitals renew their identities; part of Meridian Health. Raising awareness of the advantages of a healthcare system.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Meridian Health, Wall, N.J., is a three-hospital system that also includes a network of partner companies. The objectives of this branding campaign were to create a better awareness of the benefits of academic medicine, to close the physician referral loop and to improve internal morale. The objectives were realized by emphasizing the teamwork of the system's doctors and showing their actual faces and voices.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 1","pages":"1, 4-8, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"24982215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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