{"title":"Press kit leads to wide, consistent coverage of Parma Hospital honor.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>At Parma Community General Hospital, Parma, Ohio, a press kit was created to recognize the hospital's designation as Ohio's number one hospital for joint replacement surgery. If you're proud of your press kit, we hope you'll consider sending it to us for this new feature.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 1","pages":"27-32, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"24982222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"OHSU web site readers have access to distinctive information. How to e-mail a child in the hospital; where to find a midwife.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Oregon Health & Science University (OHSU), Portland, Ore., posts a web site which generously covers the various aspects of this complex organization. Visitors to www.osuhealth.com, can find a midwife, send an email to a child in the hospital, and learn about the benefits of living in Oregon.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 1","pages":"21-6, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"24982220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"New Terrace Park hospital in Iowa makes Trinity a two-state system. Ad campaign makes it more inviting to 'cross over the bridge'.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Trinity Regional Health System, Rock Island, Ill., grew into a two-state system some years ago, but Iowa residents really became interested when Trinity opened its Terrace Park facility in Bettendorf, Iowa. A multimedia campaign included a preview package with a spa certificate for physicians.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 1","pages":"9-14, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"24982217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Media Monday tip sheet builds Spartanburg's media relations.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Media Monday is published weekly and sent to area newsrooms by the Spartanburg Regional Healthcare System, Spartanburg, S.C. The news and feature tip sheet was started in 1998 in order to disperse a lot of information with a limited number of staff.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 1","pages":"33-4, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25150609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Rich anniversary book honors 'The city that doctors built'.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Medical City, Dallas, celebrated its 30th anniversary with a special edition of its internal publication. Called \"The City That Doctors Built,\" the substantial book honors the physicians that people this unique specialty hospital.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 1","pages":"15-20, 3"},"PeriodicalIF":0.0,"publicationDate":"2005-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"24982219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Shining the light on their donors. Anne Arundel Medical Center and Palo Alto Medical Foundation.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The first-place report from Anne Arundel Medical Center, Annapolis, Md. and second-place winner Palo Alto Medical Foundation, Palo Alto, Calif., succeed in their common objectives. Each provides a memorable portrait of the organization, likely to impress donors and build additional support.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 6","pages":"9-14, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"24919768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Community hospital reports demonstrate positive attitudes.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>First place winner in the community hospital category is Windham Community Memorial Hospital, Willimantic, Conn. Windham created an annual with a distinctive format, then expanded its use by reprinting the pages separately for strategic distribution. Second place Evangelical Community Hospital, Lewisburg, Pa., epitomizes the optimistic approach seen in most of this year's entries. This colorful report was distributed with local newspapers as well as being mailed to donors.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 6","pages":"21-6, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25088589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"They are smaller, but these systems produce mighty reports.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The first place winner, Commonwealth Health Corporation, Bowling Green, Ky., has a successful cost-saving story. Designed in-house, with donated printing, it cost a mere 54 cents per unit. Little Company of Mary Hospital, Evergreen Park, Ill., wins second place with a publication that enlisted the help of many personnel. University Health Care System, Augusta, Ga., third place winner, uses dramatic graphics to observe its 185th anniversary. Princeton HealthCare System, Princeton, N.J., receives special recognition for the clarity and effectiveness of its four-page report.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 6","pages":"37-46, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25088591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Large system reports meet BIG task, with costly, lavish productions.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>HealthONE, Denver, takes first place in this category, with a richly printed, 56-page book that personalizes each hospital in its own section. Second place winner, North Shore-Long Island Jewish Health System, Great Neck, N.Y., effectively combines a progress report and a financial report. Kaleida Health, Buffalo, N.Y. takes third place honors with a well-designed, upbeat presentation. Judges also awarded special recognition to Baystate Health System, Springfield, Mass., for its combined printed/CD-ROM report. Each system in this category serves more than 700 beds.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 6","pages":"27-36, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"25088593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"M.D. Anderson, Ball cancer centers focus on research, care, prevention.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The folks at M.D. Anderson Cancer Center, Houston, win first place in this category with their traditionally excellent report. The Cancer Center at Ball Memorial Hospital, Muncie, Ind., receives the second place award with a report that uses unusual design elements to \"shatter the myths\" about cancer research.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 6","pages":"4-8, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"24919765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}