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Profiles in healthcare marketing最新文献

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Fact-based information scores high. Regional reports address their neighbors in Iowa and Vermont. 基于事实的信息得分很高。地区报告涉及他们在爱荷华州和佛蒙特州的邻居。
Profiles in healthcare marketing Pub Date : 2004-11-01
Judith D Botvin
{"title":"Fact-based information scores high. Regional reports address their neighbors in Iowa and Vermont.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>They're in far different parts of the country, but first place awardee St. Anthony Regional Hospital and Nursing Home, Carroll, Iowa; and second place winner Rutland Regional Medical Center, Rutland, Vt., share a great deal. Both acknowledge the interests and preferences of their own local populations. Both use their pages effectively to deliver information within budgetary constraints.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 6","pages":"15-20, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"24919766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sun Health uses seafaring theme effectively in report to community. 太阳健康在社区报告中有效运用航海主题。
Profiles in healthcare marketing Pub Date : 2004-09-01
Judith D Botvin
{"title":"Sun Health uses seafaring theme effectively in report to community.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>A seafaring theme seems unusual for a system based in Sun City, Ariz., but Sun Health uses it to good advantage in its 2002 Report to the Community. The title, Stay the Course, refers to the fact the system plans to stay afloat after four consecutive years of operational losses. Now completing its 15th year, Sun Health tells readers how it hopes to navigate around the reefs and find clear waters.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 5","pages":"30-3, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40922036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Press kit kicks off new branding. 新闻资料袋开启新品牌。
Profiles in healthcare marketing Pub Date : 2004-09-01
Tom Rees
{"title":"Press kit kicks off new branding.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>A smartly produced press kit resulted in unprecedented news coverage when Denver's Porter Adventist Hospital recently unveiled plans for an extensive 80 million dollars redevelopment. A news conference was held to announce this plan, along with the opening of the hospital's new emergency department. The overall effort is part of the new branding strategy of the 75-year-old hospital.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 5","pages":"9-14, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40922032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sutter Health uses advertorials to address complex issues. Sutter Health使用软文来解决复杂的问题。
Profiles in healthcare marketing Pub Date : 2004-09-01
Judith D Botvin
{"title":"Sutter Health uses advertorials to address complex issues.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Sutter Health, Pasadena, Calif., is unique in its response to the unprecedented attention healthcare is receiving in the news media. Instead of addressing the issues in its annual report for a limited audience, or responding defensively to media queries, Sutter uses advertorials to tell its own story the way it wants it to be understood.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 5","pages":"1, 4-8, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40922030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Roll-out of new logo requires time: North Shore-Long Island Jewish graphically integrates its entities. 推出新的标志需要时间:北岸长岛犹太图形整合其实体。
Profiles in healthcare marketing Pub Date : 2004-09-01
Judith D Botvin
{"title":"Roll-out of new logo requires time: North Shore-Long Island Jewish graphically integrates its entities.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>North Shore-Long Island Jewish Health System, Great Neck, N.Y., has a new logo, designed to create a stronger visual integration among its 17 hospitals and many other facilities. It will take about two years to complete the change to the new logo because of the complexity and size of the system--it is the eighth largest employer in New York City.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 5","pages":"15-20, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40922033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Joint marketing cites excellence: Fairview-University Medical Center advertises cooperatively with University of Minnesota Physicians. 联合营销引用卓越:美景大学医学中心与明尼苏达大学医师合作做广告。
Profiles in healthcare marketing Pub Date : 2004-09-01
Judith D Botvin
{"title":"Joint marketing cites excellence: Fairview-University Medical Center advertises cooperatively with University of Minnesota Physicians.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Fairview-University Medical Center and University of Minnesota Physicians, both in Minneapolis, are enjoying the benefits of a co-branded advertising campaign. It includes print ads, brochures, and other marketing devices.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 5","pages":"21-9, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40922034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Virginia Hospital Center web site filled with relevant information. 弗吉尼亚医院中心网站上充满了相关信息。
Profiles in healthcare marketing Pub Date : 2004-09-01
Tom Rees
{"title":"Virginia Hospital Center web site filled with relevant information.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The web site of Virginia Hospital Center, Arlington, Va., provides a preview of the facility's 150 million dollars hospital grand opening along with a wide range of healthcare conditions and services.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 5","pages":"34-7, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40922037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Three cancer reports to think about: each approaches its objective in a unique manner. 要考虑的三份癌症报告:每一份都以独特的方式接近其目标。
Profiles in healthcare marketing Pub Date : 2004-07-01
Judith D Botvin
{"title":"Three cancer reports to think about: each approaches its objective in a unique manner.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Three cancer reports are profiled here. The 2002 Annual Report of INTEGRIS Oncology, Oklahoma City, Okla., was produced in customized versions for two regions. Ochsner Cancer Institute's Annual Report for 2002, New Orleans, focuses on cancer survivors, and the institute's multidisciplinary approach is featured throughout. And, the 2002 report for University Health Care System's Harry W. Jernigan Jr. Cancer Center, Augusta, Ga., uses a horizontal format, glossy paper and lots of white space to convey a \"fresh\" feeling not often seen in cancer reports.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 4","pages":"17-24, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40959821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Hartford Hospital surgeons share publicity with robot 'assistants.'. 哈特福德医院的外科医生与机器人“助手”分享宣传。
Profiles in healthcare marketing Pub Date : 2004-07-01
Judith D Botvin
{"title":"Hartford Hospital surgeons share publicity with robot 'assistants.'.","authors":"Judith D Botvin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Hartford Hospital, Hartford, Conn. finds some patients gravitate to Boston or New York City for high-tech procedures. Being the first Connecticut hospital with the daVinci Robotic Surgery System, it developed an advertising campaign emphasizing high-tech surgery with the human touch. Hartford also broadcast a robotic prostatectomy on its popular live webcast series.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 4","pages":"1, 3-9,"},"PeriodicalIF":0.0,"publicationDate":"2004-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40887196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Medical group forges information link with television station web site. 医疗集团与电视台网站建立信息链接。
Profiles in healthcare marketing Pub Date : 2004-07-01
Tom Rees
{"title":"Medical group forges information link with television station web site.","authors":"Tom Rees","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Methodist Medical Group, Peoria, Ill, has entered into an interesting partnership with the local WEEK-TV to provide timely informative health related information. Through the WEEK web site, members of the public have access to a variety of locally produced health related articles by clicking on the MedWatch tab at www.week.com. Viewers can request specific topics of interest by e-mail.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 4","pages":"35-7, 3"},"PeriodicalIF":0.0,"publicationDate":"2004-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40959827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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