Sutter Health使用软文来解决复杂的问题。

Profiles in healthcare marketing Pub Date : 2004-09-01

Judith D Botvin

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引用次数: 0

摘要

萨特健康，帕萨迪纳，加利福尼亚州，是其独特的回应前所未有的关注医疗保健正在接受新闻媒体。Sutter没有在年度报告中针对有限的受众解决问题，也没有对媒体的质疑做出防御性的回应，而是用软文来讲述自己的故事，以它希望被理解的方式。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Sutter Health uses advertorials to address complex issues.

Sutter Health, Pasadena, Calif., is unique in its response to the unprecedented attention healthcare is receiving in the news media. Instead of addressing the issues in its annual report for a limited audience, or responding defensively to media queries, Sutter uses advertorials to tell its own story the way it wants it to be understood.

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Profiles in healthcare marketing

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