哈特福德医院的外科医生与机器人“助手”分享宣传。

Profiles in healthcare marketing Pub Date : 2004-07-01
Judith D Botvin
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摘要

康涅狄格州哈特福德的哈特福德医院(Hartford Hospital)发现,一些患者被吸引到波士顿或纽约接受高科技手术。作为康涅狄格州第一家拥有达芬奇机器人手术系统的医院,它开展了一场广告宣传活动,强调人性化的高科技手术。哈特福德还在其广受欢迎的网络直播系列节目中直播了机器人前列腺切除术。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Hartford Hospital surgeons share publicity with robot 'assistants.'.

Hartford Hospital, Hartford, Conn. finds some patients gravitate to Boston or New York City for high-tech procedures. Being the first Connecticut hospital with the daVinci Robotic Surgery System, it developed an advertising campaign emphasizing high-tech surgery with the human touch. Hartford also broadcast a robotic prostatectomy on its popular live webcast series.

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