{"title":"爱荷华州的新露台公园医院使三一医院成为两州体系。广告宣传让“过桥”变得更有吸引力。","authors":"Judith D Botvin","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>Trinity Regional Health System, Rock Island, Ill., grew into a two-state system some years ago, but Iowa residents really became interested when Trinity opened its Terrace Park facility in Bettendorf, Iowa. A multimedia campaign included a preview package with a spa certificate for physicians.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 1","pages":"9-14, 3"},"PeriodicalIF":0.0000,"publicationDate":"2005-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"New Terrace Park hospital in Iowa makes Trinity a two-state system. Ad campaign makes it more inviting to 'cross over the bridge'.\",\"authors\":\"Judith D Botvin\",\"doi\":\"\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>Trinity Regional Health System, Rock Island, Ill., grew into a two-state system some years ago, but Iowa residents really became interested when Trinity opened its Terrace Park facility in Bettendorf, Iowa. A multimedia campaign included a preview package with a spa certificate for physicians.</p>\",\"PeriodicalId\":79713,\"journal\":{\"name\":\"Profiles in healthcare marketing\",\"volume\":\"21 1\",\"pages\":\"9-14, 3\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2005-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Profiles in healthcare marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Profiles in healthcare marketing","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
New Terrace Park hospital in Iowa makes Trinity a two-state system. Ad campaign makes it more inviting to 'cross over the bridge'.
Trinity Regional Health System, Rock Island, Ill., grew into a two-state system some years ago, but Iowa residents really became interested when Trinity opened its Terrace Park facility in Bettendorf, Iowa. A multimedia campaign included a preview package with a spa certificate for physicians.
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