Journal of hospital marketing最新文献_第5页

Cross-cultural healthcare challenges: an insight into small American community hospitals. 跨文化医疗挑战:对美国小型社区医院的洞察。

Journal of hospital marketing Pub Date : 1997-01-01

M P Kothari, V Kothari

引用次数: 0

A national study: the use of specialty surgical teams. 一项全国性的研究:专业外科团队的使用。

Journal of hospital marketing Pub Date : 1997-01-01

R Boissoneau, A D Sprengel, W E Snell

引用次数: 0

The changing power equation in hospitals. 医院里不断变化的权力等式

Journal of hospital marketing Pub Date : 1997-01-01 DOI: 10.1300/j043v11n02_09

J M Rayburn, L G Rayburn

{"title":"The changing power equation in hospitals.","authors":"J M Rayburn, L G Rayburn","doi":"10.1300/j043v11n02_09","DOIUrl":"https://doi.org/10.1300/j043v11n02_09","url":null,"abstract":"This research traces the origins, development, and reasons for change in the power equation in the U.S. hospitals between physicians, administrators and accountants. The paper contains three major sections: a review of the literature concerning authority, power, influence, and institutional theory; a review of the development of the power of professions, especially physicians, accounting and healthcare administrators, and the power equilibrium of a hospital; and, a discussion of the social policy implications of the power struggle. The basis for physicians' power derives from their legal ability to act on which others are dependent, such as choosing which hospital to admit patients, order tests and procedures for their patients. The Federal Government's prospective payment system and the hospitals' related case-mix accounting systems appear to influence the power structure in hospitals by redistributing that power. The basis of the accountants' power base is control of financial information. Accountants have a definite potential for influencing which departments receive financial resources and for what purpose. This moves hospital accountants into the power equation. The basis of the hospital administrators' power is their formal authority in the organization. Regardless of what actions federal government agencies, hospital accountants, or hospital administrators take, physicians are expected to remain the dominant factor in the power equation. Without major environmental changes to gain control of physician services, only insignificant results in cost containment will occur.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"11 2","pages":"115-32"},"PeriodicalIF":0.0,"publicationDate":"1997-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v11n02_09","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21035834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Essential dimensions of a marketing strategy in the hospital industry. 医院行业营销策略的基本维度。

Journal of hospital marketing Pub Date : 1997-01-01 DOI: 10.1300/j043v11n02_04

T F McIlwain, M J McCracken

引用次数: 6

Selection of a hospital for a transfer: the roles of patients, families, physicians and payers. 选择转诊医院:病人、家属、医生和付款人的角色。

Journal of hospital marketing Pub Date : 1997-01-01

W R Gombeski, D Konrad, G Kanoti, S Ulreich, J Skilogianis, J Clough

{"title":"Selection of a hospital for a transfer: the roles of patients, families, physicians and payers.","authors":"W R Gombeski, D Konrad, G Kanoti, S Ulreich, J Skilogianis, J Clough","doi":"","DOIUrl":"","url":null,"abstract":"Objective: This study investigates the reasons for hospital transfers and the role patients, their families, physicians, and payers play in the choice of a referral center.Data sources: A thirty-three item questionnaire and clinical data from the hospital's discharge database.Study design: A study of all 307 hospital transfer patients admitted between November 9 and December 3, 1993 was conducted to understand the factors contributing to the increase in transfers and the reasons patients were sent to CCH. Data on the transfer decision were collected by interviewing patients 48 hours after admittance to the hospital or by telephone if they were discharged before an interview could be completed. Two hundred and sixty-two (85%) patients were interviewed.Principle findings: (1) Almost 58% of transfers were patient-initiated or -influenced; the remainder were physician- (38%) or payer-directed (4%); (2) More than 78% of the patients identified lack of clinical expertise/technology at originating hospital as the main reason for transferring. Other reasons included: established CCH patient status (43%), CCH marketing (31%), and concerns regarding quality of care at originating hospital (10%). Financial and quality dumping were not identified as reasons for the transfer. New patients to CCH were more likely to indicate that marketing and lack of clinical resources at originating hospital were reasons for selecting CCH than previous patients.Conclusions: Patients significantly influenced the transfer decision and the transfer decision-making process can be influenced by marketing. The opinions of the consumer should not be underestimated, especially by those seeking non-marketing solutions to health care reform.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"12 1","pages":"61-77"},"PeriodicalIF":0.0,"publicationDate":"1997-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21052577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Decision behavior, organizational structure, and the recruitment of female hospital pharmacists. 决策行为、组织结构与医院女药师招聘。

Journal of hospital marketing Pub Date : 1997-01-01 DOI: 10.1300/j043v11n02_06

L Godkin, J Godkin

引用次数: 0

The role of the physician and the present and emerging health care channel. 医生的角色和当前和新兴的医疗保健渠道。

Journal of hospital marketing Pub Date : 1997-01-01 DOI: 10.1300/j043v12n01_01

K W Westbrook

引用次数: 0

Motivating consumers for National Programme on Immunization (NPI) and Oral Rehydration Therapy (ORT) in Nigeria. 激励消费者参与尼日利亚国家免疫规划和口服补液疗法。

Journal of hospital marketing Pub Date : 1997-01-01 DOI: 10.1300/j043v12n01_03

P P Ekerete

{"title":"Motivating consumers for National Programme on Immunization (NPI) and Oral Rehydration Therapy (ORT) in Nigeria.","authors":"P P Ekerete","doi":"10.1300/j043v12n01_03","DOIUrl":"https://doi.org/10.1300/j043v12n01_03","url":null,"abstract":"The Expanded Programme on Immunization (EPI) (changed to National Programme on Immunization (NPI) in 1996) and Oral Rehydration Therapy (ORT) were launched in Nigeria in 1979. The goal of EPI was Universal Childhood Immunization (UCI) 1990, that is, to vaccinate 80% of all children age 0-2 years by 1990, and 80% of all pregnant women were also expected to be vaccinated with Tetanus Toxoid Vaccine. The Oral Rehydration Therapy was designed to teach parents with children age 0-5 years how to prepare and use a salt-sugar solution to rehydrate children dehydrated by diarrhoea. Nigeria set up Partners-in-Health to mobilize and motivate mothers to accept the programme. In 1990 a National coverage survey was conducted to assess the level of attainment. The results show that some states were able to reach the target and some were not. It therefore became necessary to evaluate the contribution of those promotional elements adopted by Partners-in-Health to motivate mothers to accept the programme. The respondents were therefore asked to state the degree to which these elements motivated them to accept the programme. The data were collected and processed through a Likert rating scale and t-test procedure for test of significance between two sample means. The study revealed that some elements motivated mothers very strongly, others strongly, and most moderately or low, with health workers as major sources of motivation. The study also revealed that health workers alone can not sufficiently motivate mothers without the help of religious leaders, traditional leaders and mass media, etc. It was therefore recommended that health workers should be intensively used along with other promotional elements to promote the NPI/ORT programme in Nigeria.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"12 1","pages":"33-60"},"PeriodicalIF":0.0,"publicationDate":"1997-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v12n01_03","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21052576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Marketing impact of health education programs. 健康教育项目的市场影响。

Journal of hospital marketing Pub Date : 1997-01-01 DOI: 10.1300/j043v11n02_07

W R Gombeski, S Briller, A Fishleder, E Bat-Cirjak, A D Rothner, M Secic

引用次数: 0

Competing strategically through market orientation. 以市场为导向进行战略竞争。

Journal of hospital marketing Pub Date : 1997-01-01 DOI: 10.1300/j043v12n01_07

M I Rapert, L Yarbrough

引用次数: 6