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Doing versus Being 做与存在
Journal of hospital marketing Pub Date : 2008-10-23 DOI: 10.1300/j043v03n01_08
R. S. MacStravic
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引用次数: 0
Physican-Hospital Joint Ventures: 医生-医院合资企业:
Journal of hospital marketing Pub Date : 2008-10-23 DOI: 10.1300/j043v03n01_02
R. Goldman, J. Jackson, C. B. Shoen
{"title":"Physican-Hospital Joint Ventures:","authors":"R. Goldman, J. Jackson, C. B. Shoen","doi":"10.1300/j043v03n01_02","DOIUrl":"https://doi.org/10.1300/j043v03n01_02","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2008-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v03n01_02","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66275354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PPS implementation effects on efficiency and cost control in the hospital industry. PPS实施对医院行业效率和成本控制的影响。
Journal of hospital marketing Pub Date : 2008-10-21 DOI: 10.1300/J043V06N01_14
R. L. P. Cpa, Cmha J. Michael Rayburn Fache, Cma Letricia Gayle Rayburn Cpa
{"title":"PPS implementation effects on efficiency and cost control in the hospital industry.","authors":"R. L. P. Cpa, Cmha J. Michael Rayburn Fache, Cma Letricia Gayle Rayburn Cpa","doi":"10.1300/J043V06N01_14","DOIUrl":"https://doi.org/10.1300/J043V06N01_14","url":null,"abstract":"Abstract Empirical evidence is provided concerning the irr-pact of Public Law 98-21 on the operation of United States hospitals. The Box-Jenkins autoregressive integrated moving average model was used to analyze the impact of the law on efficiency and cost containment practices over a 24-year time period. Four cost containment variables and three efficiency variables were studied. Public Law 98-21 was the intervention and 1984 was the intervention year in which to evaluate impact assessment. Children'S hospitals were used as a control group. Results of the research indicated no impact on cost containment practices and a significant impact on efficiency of hospital operations","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"6 1","pages":"175-211"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043V06N01_14","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66276826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing Parallax in Health Care Industry 医疗保健行业的营销视差
Journal of hospital marketing Pub Date : 2008-10-21 DOI: 10.1300/J043V06N01_02
G. M. N. MStat, C. L. N. MStat, George D. Pillari Bs
{"title":"Marketing Parallax in Health Care Industry","authors":"G. M. N. MStat, C. L. N. MStat, George D. Pillari Bs","doi":"10.1300/J043V06N01_02","DOIUrl":"https://doi.org/10.1300/J043V06N01_02","url":null,"abstract":"Abstract It is about two decades since the marketing scholars identified the need and relevance of marketing in health care organizations. The health care industry itself has been undergoing significant changes brought on by deregulation, declining demand, intraor-ganizational competition and growth of HMO'S and PPO'S. Yet, the industry has not fully implemented the marketing concept. For many health care organizations, marketing seems still to mean advertising and public relations as evidenced by an empirical study.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"6 1","pages":"5-27"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66276459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A model of service quality perceptions and health care consumer behavior. 服务质量感知和医疗保健消费者行为的模型。
Journal of hospital marketing Pub Date : 2008-10-21 DOI: 10.1300/J043V06N01_06
S. O’Connor, R. Shewchuk, M. R. Bowers
{"title":"A model of service quality perceptions and health care consumer behavior.","authors":"S. O’Connor, R. Shewchuk, M. R. Bowers","doi":"10.1300/J043V06N01_06","DOIUrl":"https://doi.org/10.1300/J043V06N01_06","url":null,"abstract":"Analysis of covariance structures (LISREL) was used to examine the influence of consumer held perceptions of service quality on consumer satisfaction and intentions to return. Results indicate that service quality is a significant predictor of consumer satisfaction which, in turn, predicts intention to return. Health care marketing implications are discussed.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"6 1 1","pages":"69-92"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043V06N01_06","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66276570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 48
Is the hospital patient market receptive to incentives? Results of an attitude survey. 医院病人市场是否接受激励措施?态度调查的结果。
Journal of hospital marketing Pub Date : 2008-10-21 DOI: 10.1300/J043V06N01_05
K. Røthe, A. M. Turkomani
{"title":"Is the hospital patient market receptive to incentives? Results of an attitude survey.","authors":"K. Røthe, A. M. Turkomani","doi":"10.1300/J043V06N01_05","DOIUrl":"https://doi.org/10.1300/J043V06N01_05","url":null,"abstract":"A survey was taken of attitudes towards offering five specific services, free of charge, as incentives to encourage patients to choose a hospital different from their current preference. 48.5% of those interviewed indicated incentives would influence their choice. Twenty-three percent would use incentives even when their physician recommends another hospital.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"6 1 1","pages":"53-68"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66276546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of cost in hospital pricing decisions. 成本在医院定价决策中的作用。
Journal of hospital marketing Pub Date : 2008-10-21 DOI: 10.1300/J043V06N01_12
S. Heshmat
{"title":"The role of cost in hospital pricing decisions.","authors":"S. Heshmat","doi":"10.1300/J043V06N01_12","DOIUrl":"https://doi.org/10.1300/J043V06N01_12","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"6 1 1","pages":"155-61"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66276471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors related to hospital use of strategic marketing activities. 医院使用战略营销活动的相关因素。
Journal of hospital marketing Pub Date : 2008-10-21 DOI: 10.1300/J043V09N01_03
M. Little, D. McDermott, F. Franzak
{"title":"Factors related to hospital use of strategic marketing activities.","authors":"M. Little, D. McDermott, F. Franzak","doi":"10.1300/J043V09N01_03","DOIUrl":"https://doi.org/10.1300/J043V09N01_03","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"51 1","pages":"17-31"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66277457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A political economy perspective: why pharmacists may be reluctant to dispense generic medications. 政治经济学的观点:为什么药剂师可能不愿意分发非专利药物。
Journal of hospital marketing Pub Date : 2008-10-21 DOI: 10.1300/J043V09N01_12
L. Pelton, D. Strutton, Mickey C. Smith
{"title":"A political economy perspective: why pharmacists may be reluctant to dispense generic medications.","authors":"L. Pelton, D. Strutton, Mickey C. Smith","doi":"10.1300/J043V09N01_12","DOIUrl":"https://doi.org/10.1300/J043V09N01_12","url":null,"abstract":"As pressures mount for the government to intercede in the pricing structure of pharmaceutical products, some pharmacists remain reluctant to dispense generic counterparts for branded drugs. This paper attempts to explain this reticence by identifying the sources of conflict present in the pharmaceutical distribution channel. A political economy framework is applied to the pharmaceutical distribution channel to yield a basis for developing relationship management. This approach extends the pharmacist's substitution decision process from a traditional emphasis on product attributes to the complexity of the health care channel relationship itself. Relationship management offers several insights regarding how to reduce the conflict that inherently accompanies the generic substitution decision.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"9 1 1","pages":"137"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66277533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Quality, Sacrifice, and Value in Hospital Choice 医院选择中的质量、牺牲与价值
Journal of hospital marketing Pub Date : 2000-03-28 DOI: 10.1300/J043v13n02_03
S. K. Gooding
{"title":"Quality, Sacrifice, and Value in Hospital Choice","authors":"S. K. Gooding","doi":"10.1300/J043v13n02_03","DOIUrl":"https://doi.org/10.1300/J043v13n02_03","url":null,"abstract":"Abstract This research examines consumers' value perceptions and their role in hospital choice behavior in rural and suburban markets. While health care markets are “local,” this study confirms the broad efficacy of a value-based approach to understanding consumer choice of providers.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 1","pages":"23 - 42"},"PeriodicalIF":0.0,"publicationDate":"2000-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v13n02_03","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66277667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 47
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