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Journal of hospital marketing最新文献

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Perceptions of responsiveness in service delivery. 感知服务提供的响应性。
Journal of hospital marketing Pub Date : 1995-01-01 DOI: 10.1300/j043v09n02_05
C P Bebko, R K Garg
{"title":"Perceptions of responsiveness in service delivery.","authors":"C P Bebko,&nbsp;R K Garg","doi":"10.1300/j043v09n02_05","DOIUrl":"https://doi.org/10.1300/j043v09n02_05","url":null,"abstract":"<p><p>The delivery of service quality has become a topic of increasing interest especially in the context of health care services marketing. The research investigated the responsiveness component of quality service. Both issues, the customers' perception of time as well as their expectations for responsiveness in quality service delivery were addressed. Specifically, an attempt was made to determine if the patients' perception of bell response time differed from the actual response time. In addition, this paper tried to determine if the difference between patient's perception of bell response time and actual response time had an effect on their perception of the responsiveness of the nurse.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"9 2","pages":"35-44"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21017322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 27
Strategically positioning tomorrow's hospital today: current indications for strategic marketing. 今天医院明天的战略定位:战略营销的当前适应症。
Journal of hospital marketing Pub Date : 1995-01-01 DOI: 10.1300/j043v09n02_03
P Rutsohn, N A Ibrahim
{"title":"Strategically positioning tomorrow's hospital today: current indications for strategic marketing.","authors":"P Rutsohn,&nbsp;N A Ibrahim","doi":"10.1300/j043v09n02_03","DOIUrl":"https://doi.org/10.1300/j043v09n02_03","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"9 2","pages":"13-23"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21017317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An analysis of the hospital-patient marketing relationship in the health care industry. 医疗保健行业医患营销关系分析。
Journal of hospital marketing Pub Date : 1995-01-01 DOI: 10.1300/j043v10n01_04
D P Paul, E D Honeycutt
{"title":"An analysis of the hospital-patient marketing relationship in the health care industry.","authors":"D P Paul,&nbsp;E D Honeycutt","doi":"10.1300/j043v10n01_04","DOIUrl":"https://doi.org/10.1300/j043v10n01_04","url":null,"abstract":"<p><p>For many years hospitals have viewed patients paternalistically and failed to address many customers' needs and wants in the health care market. Early attempts at marketing by hospitals were haphazard and focused primarily upon advertising and public relations. Through a review and discussion of documented hospital marketing practices, the hospital-patient marketing relationship is examined. Conclusions about hospital marketing practices and suggestions for future research are also provided.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 1","pages":"35-49"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v10n01_04","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21028687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Ethical issues in purchasing: a field study of Midwest hospitals. 采购中的伦理问题:中西部医院的实地研究。
Journal of hospital marketing Pub Date : 1995-01-01 DOI: 10.1300/j043v10n01_07
K Tomaszewski, J Motwani
{"title":"Ethical issues in purchasing: a field study of Midwest hospitals.","authors":"K Tomaszewski,&nbsp;J Motwani","doi":"10.1300/j043v10n01_07","DOIUrl":"https://doi.org/10.1300/j043v10n01_07","url":null,"abstract":"<p><p>A large sum of money is spent annually by salespeople on gifts and favors for purchasing executives. The provision of gifts and favors to buyers remains a common practice despite the fact that it often leads to ethical conflicts for purchasing executives, sales managers, and salespeople. This paper investigates the perceptions of 51 purchasing executives of midwest hospitals regarding their behavior towards certain buying practices, the favors offered by vendors, favors actually accepted, as well as purchasers' discomfort and repayment levels regarding indebtedness. Based on the data analysis, this paper provides conclusions and directions for future research.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 1","pages":"77-89"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v10n01_07","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21028692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What marketing professionals want to know about middle adulthood. 市场营销专家想知道的关于中年的事情。
Journal of hospital marketing Pub Date : 1995-01-01 DOI: 10.1300/j043v10n01_10
J Gardner, R Boissoneau
{"title":"What marketing professionals want to know about middle adulthood.","authors":"J Gardner,&nbsp;R Boissoneau","doi":"10.1300/j043v10n01_10","DOIUrl":"https://doi.org/10.1300/j043v10n01_10","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 1","pages":"127-39"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v10n01_10","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21028682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Ethics, profit and patients: when pharmaceutical companies sponsor medical meetings. 伦理、利润和病人:当制药公司赞助医学会议。
Journal of hospital marketing Pub Date : 1994-06-14 DOI: 10.1300/J043v08n01_07
L. Barton
{"title":"Ethics, profit and patients: when pharmaceutical companies sponsor medical meetings.","authors":"L. Barton","doi":"10.1300/J043v08n01_07","DOIUrl":"https://doi.org/10.1300/J043v08n01_07","url":null,"abstract":"A series of dynamic changes underway in Washington could transform the manner in which physicians learn of new pharmaceutical therapies. The potential impact of these changes is likely to significantly affect the manner in which physicians learn about and prescribe medications for years to come; the ultimate effect on patient care has yet to be measured, however.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"8 1 1","pages":"71-82"},"PeriodicalIF":0.0,"publicationDate":"1994-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v08n01_07","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66276801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Just-in-time: implications for the hospital industry. 准时化:对医院行业的启示。
Journal of hospital marketing Pub Date : 1994-06-14 DOI: 10.1300/J043V08N01_10
R. Dennision, Y. Kathawala, D. Elmuti
{"title":"Just-in-time: implications for the hospital industry.","authors":"R. Dennision, Y. Kathawala, D. Elmuti","doi":"10.1300/J043V08N01_10","DOIUrl":"https://doi.org/10.1300/J043V08N01_10","url":null,"abstract":"The Just-In-Time system is an operations technique that was developed in Japan and became a growing trend in U.S. industry. JIT applications are relatively new to the hospital industry. Entry into a JIT arrangement requires a good deal of forethought and planning prior to implementation. Hospitals, in order to profitably implement JIT, must commit to a limited number of suppliers, share \"vital\" information about their operations, and importantly, remove functions they are presently performing as the supplier provides additional services. Introducing JIT in hospital operations involves more than simple edicts from management. If implemented correctly, it has the ability to slash costs, increase productivity levels, utilization of equipments, reduce the need for certain indirect labor, such as material handlers and increase profits.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"8 1 1","pages":"131-42"},"PeriodicalIF":0.0,"publicationDate":"1994-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043V08N01_10","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66276865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Physician promotions: a doctor's perspective. 医师晋升:医生的视角。
Journal of hospital marketing Pub Date : 1994-06-14 DOI: 10.1300/J043V08N01_11
R. Mack
{"title":"Physician promotions: a doctor's perspective.","authors":"R. Mack","doi":"10.1300/J043V08N01_11","DOIUrl":"https://doi.org/10.1300/J043V08N01_11","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"8 1 1","pages":"143-58"},"PeriodicalIF":0.0,"publicationDate":"1994-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043V08N01_11","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66276963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Marketing the mental health care hospital: identification of communication factors. 精神卫生保健医院营销:沟通因素的识别。
Journal of hospital marketing Pub Date : 1994-01-01 DOI: 10.1300/J043v08n02_06
G L Patzer, M Y Rawwas
{"title":"Marketing the mental health care hospital: identification of communication factors.","authors":"G L Patzer,&nbsp;M Y Rawwas","doi":"10.1300/J043v08n02_06","DOIUrl":"https://doi.org/10.1300/J043v08n02_06","url":null,"abstract":"<p><p>The current study provides guidance to hospital administrators in their effort to develop more effective marketing communication strategies. Two types of communication factors are revealed: primary and secondary. Marketers of psychiatric hospitals may use the primary factors as basic issues for their communication campaign, while secondary factors may be used for segmentation or positioning purposes. The primary factors are open wards, special treatment for adolescents, temporary absence, while patient, in-patient care, and visitation management. The secondary factors are temporary absence while a patient, voluntary consent to admit oneself, visitation management, health insurance, open staff, accreditation, physical plant, and credentials of psychiatrists.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"8 2","pages":"43-66"},"PeriodicalIF":0.0,"publicationDate":"1994-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v08n02_06","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21008749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Survival tactics for managing the hospital marketing effort. 管理医院营销工作的生存策略。
Journal of hospital marketing Pub Date : 1994-01-01 DOI: 10.1300/J043v08n02_10
D L Schaupp, T G Ponzurick, F W Schaupp
{"title":"Survival tactics for managing the hospital marketing effort.","authors":"D L Schaupp,&nbsp;T G Ponzurick,&nbsp;F W Schaupp","doi":"10.1300/J043v08n02_10","DOIUrl":"https://doi.org/10.1300/J043v08n02_10","url":null,"abstract":"<p><p>Hospital marketing is an intricate and complex process. Especially difficult is the transition the hospital marketer must make from designing marketing strategies to implementing those strategies. This transition usually causes the marketer to call upon a different set of skills. These skills involve managing the personnel needed to implement the designed marketing strategy. Unfortunately, little in the way of formal training is provided the marketer for developing these management skills. Therefore, the authors have comprised a series of tactical procedures designed to assist the hospital marketer to survive this transition. Using these tactics for decision-making guidelines may help to improve the management of the hospital's marketing effort.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"8 2","pages":"113-9"},"PeriodicalIF":0.0,"publicationDate":"1994-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v08n02_10","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21008975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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