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The Dilemma of Conflicting Attitudes 矛盾态度的困境
Journal of hospital marketing Pub Date : 2000-03-28 DOI: 10.1300/J043V13N02_02
F. Krohn, T. M. Zboch
{"title":"The Dilemma of Conflicting Attitudes","authors":"F. Krohn, T. M. Zboch","doi":"10.1300/J043V13N02_02","DOIUrl":"https://doi.org/10.1300/J043V13N02_02","url":null,"abstract":"Abstract This present article investigates conflicting community attitudes and formal survey results. The survey results suggest that patients viewed their physicians' and nurses' competency and care very highly, as well as receiving satisfactory care in specialized departments. The results further suggest that hospital meals were less satisfactory in terms of patient enjoyment of meals and with the services of the dietitian. However, one major area of concern was the low number of survey responses and the recommendations that are made for improving the response rate. Demographic inconsistencies in the survey results are reviewed as evidence of lack of validity lending support to the contrary community perception of low health care quality at the hospital. Suggestions are made for improvement of the survey instrument and procedures to insure greater validity and reliability.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 1","pages":"21 - 5"},"PeriodicalIF":0.0,"publicationDate":"2000-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043V13N02_02","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66277612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Health Care Policy Reform 医疗保健政策改革
Journal of hospital marketing Pub Date : 2000-03-28 DOI: 10.1300/J043v13n02_04
R. Parsons, Gary M. Woller, Giinther Neubauer, Frank Thomas Rothaemel, Barbara Zelle
{"title":"Health Care Policy Reform","authors":"R. Parsons, Gary M. Woller, Giinther Neubauer, Frank Thomas Rothaemel, Barbara Zelle","doi":"10.1300/J043v13n02_04","DOIUrl":"https://doi.org/10.1300/J043v13n02_04","url":null,"abstract":"Abstract Microcomparison, or single-component analysis, of health care systems offers a potentially better basis for reform than traditional macrocomparison analysis of aggregate elements. Using ma-croanalysis, available evidence shows that Germany provides cheaper but more effective hospital care than the United States. To find the causes for this outcome, we developed a microanalytic model of hospital administrators' perceptions, financial ratios, medical outcomes, and pharmaceutical costs. However, only data on pharmaceutical costs were available, and these were similar in both countries. Our significant outcome was development of a microcomparative model that gives world medical care providers new criteria for analyzing and improving cost to care ratios.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 1","pages":"43 - 61"},"PeriodicalIF":0.0,"publicationDate":"2000-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v13n02_04","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66277712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Health care policy reform: a microanalytic model for comparing hospitals in the United States and Germany. 医疗保健政策改革:美国和德国医院比较的微观分析模型。
Journal of hospital marketing Pub Date : 1999-01-01
R J Parsons, G M Woller, G Neubauer, F T Rothaemel, B Zelle
{"title":"Health care policy reform: a microanalytic model for comparing hospitals in the United States and Germany.","authors":"R J Parsons,&nbsp;G M Woller,&nbsp;G Neubauer,&nbsp;F T Rothaemel,&nbsp;B Zelle","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Microcomparison, or single-component analysis, of health care systems offers a potentially better basis for reform than traditional macrocomparison analysis of aggregate elements. Using macroanalysis, available evidence shows that Germany provides cheaper but more effective hospital care than the United States. To find the causes for this outcome, we developed a microanalytic model of hospital administrators' perceptions, financial ratios, medical outcomes, and pharmaceutical costs. However, only data on pharmaceutical costs were available, and these were similar in both countries. Our significant outcome was development of a microcomparative model that gives world medical care providers new criteria for analyzing and improving cost to care ratios.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 2","pages":"43-61"},"PeriodicalIF":0.0,"publicationDate":"1999-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21755798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing environment dynamics and implications for pricing strategies: the case of home health care. 营销环境动态和定价策略的影响:家庭保健的案例。
Journal of hospital marketing Pub Date : 1999-01-01 DOI: 10.1300/J043v13n01_02
B J Ponsford, D Barlow
{"title":"Marketing environment dynamics and implications for pricing strategies: the case of home health care.","authors":"B J Ponsford,&nbsp;D Barlow","doi":"10.1300/J043v13n01_02","DOIUrl":"https://doi.org/10.1300/J043v13n01_02","url":null,"abstract":"<p><p>This research reviews the factors affecting the pricing or rate schedules of home health care agencies. A large number of factors affect costs and thus rate structures. The major factors include reimbursement structures with accompanying discount structures, administrative burdens, and risks. Channel issues include bargaining power, competition, and size. Staffing issues affect pricing and product through the provider level, productivity, and quality outcomes. Physician and patient issues include quality concerns and choices. These factors are discussed in light of overall marketing strategy and the interaction of pricing with other marketing controllables such as product, place/distribution, and promotion. Economic and accounting principles are also reviewed with consideration to understanding direct and indirect costs in order to enable negotiators to effectively price health care services.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 1","pages":"13-41"},"PeriodicalIF":0.0,"publicationDate":"1999-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v13n01_02","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21478059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Stress in the marketing environment. 在市场环境中的压力。
Journal of hospital marketing Pub Date : 1999-01-01 DOI: 10.1300/J043v13n01_07
T F Gilbertson, R Boisoneau
{"title":"Stress in the marketing environment.","authors":"T F Gilbertson,&nbsp;R Boisoneau","doi":"10.1300/J043v13n01_07","DOIUrl":"https://doi.org/10.1300/J043v13n01_07","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 1","pages":"97-105"},"PeriodicalIF":0.0,"publicationDate":"1999-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v13n01_07","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21478789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
OTC cold, cough and allergy products: more choice or more confusion? OTC感冒药、止咳药和抗过敏药:更多选择还是更多困惑?
Journal of hospital marketing Pub Date : 1999-01-01 DOI: 10.1300/J043v13n01_05
M Agrawal
{"title":"OTC cold, cough and allergy products: more choice or more confusion?","authors":"M Agrawal","doi":"10.1300/J043v13n01_05","DOIUrl":"https://doi.org/10.1300/J043v13n01_05","url":null,"abstract":"<p><p>Cold and allergy remedies are one of the most confusing markets to consumers. There are several reasons why there is confusion among consumers when forced to select a cough/cold/allergy product. This paper examines the over-the-counter cold/cough/allergy products market specifically with respect to: (1) What are the common pharmaceutical active ingredients in cold/cough/allergy products? (2) What percentage of products are single ingredient, two ingredient, three ingredient or more? (3) What are the common combinations of pharmaceutical ingredients present in cold/cough/allergy products? The answers to the above questions could help health professionals such as pharmacists in rendering services such as counseling consumers when approached with questions about cold/cough/allergy products. The results could also help retailers in developing better shelf placement and positioning of cold/cough/allergy products.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 1","pages":"79-86"},"PeriodicalIF":0.0,"publicationDate":"1999-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v13n01_05","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21478785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Self-directed work teams in marketing organizations. 营销组织中自我指导的工作团队。
Journal of hospital marketing Pub Date : 1999-01-01 DOI: 10.1300/J043v13n01_06
T F Gilbertson
{"title":"Self-directed work teams in marketing organizations.","authors":"T F Gilbertson","doi":"10.1300/J043v13n01_06","DOIUrl":"https://doi.org/10.1300/J043v13n01_06","url":null,"abstract":"<p><p>As marketing organizations move toward the 21st century they are becoming concerned with the development of self-directed work teams. Marketing organizations that have informed, motivated, skilled, trained, and committed employees will out perform organizations which operate in the traditional manner. Many self-directed work teams have grown out of the quality circles. The goal of these teams is to increase employee involvement in decisions of the organization to the greatest extent that employees' knowledge and training allow. In fact, today's marketing organizations need to be able to respond quickly to change driven by internal and external customers. The winning organizations will be able to produce more product with better quality in less time by staying lean, flexible, and implementing self-directed work teams. Marketing organizations that can commit to self-directed work teams will benefit by having customer and employee satisfaction, money saved, and excessive bureaucracy eliminated.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 1","pages":"87-95"},"PeriodicalIF":0.0,"publicationDate":"1999-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v13n01_06","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21478788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An antidote for ailing TV ad testing measures and spiraling medical costs. 这是解决电视广告测试措施不佳和不断上升的医疗成本的一剂良药。
Journal of hospital marketing Pub Date : 1999-01-01 DOI: 10.1300/j043v13n02_01
J V Pokrywczynski
{"title":"An antidote for ailing TV ad testing measures and spiraling medical costs.","authors":"J V Pokrywczynski","doi":"10.1300/j043v13n02_01","DOIUrl":"https://doi.org/10.1300/j043v13n02_01","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 2","pages":"1-3"},"PeriodicalIF":0.0,"publicationDate":"1999-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v13n02_01","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21755795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Identification of the decision maker for a patient's hospital choice: who decides which hospital? 确定患者医院选择的决策者:谁决定哪家医院?
Journal of hospital marketing Pub Date : 1999-01-01 DOI: 10.1300/J043v13n01_04
G Sloane, P Tidwell, M Horsfield
{"title":"Identification of the decision maker for a patient's hospital choice: who decides which hospital?","authors":"G Sloane,&nbsp;P Tidwell,&nbsp;M Horsfield","doi":"10.1300/J043v13n01_04","DOIUrl":"https://doi.org/10.1300/J043v13n01_04","url":null,"abstract":"If marketers wish to communicate the positive characteristics of purchasing the private hospital experience, the marketers need to be able to identify which of the participants in the purchasing process is acting in the role of decision maker. Research was undertaken of doctors in the rural setting. Potential respondents were selected from Orange to Broken Hill; from Coonabarabran to Young. Two private hospitals are known to be located within this region--one in Orange and one in Dubbo. In most cases, patients in the rural setting are having the final say as to which hospital to attend. They are filling the role of decision maker. The factors that potential patients are considering in their decision include the services provided by the hospital--specifically factors relating to accommodation, services and cost. These observations are those as interpreted by the doctors who see these patients. Based on the findings of the survey a number of recommendations have been made: (1) Any marketing communication by hospitals should target primarily patients and then doctors. (2) Further research should be undertaken to attempt to accurately determine what characteristics are considered when patients and doctors refer to hospital services. (3) Research should be undertaken to determine the identity of all parties involved in the purchasing decision process. (4) Further research should be undertaken of the general population to determine what factors relating to a hospital are considered when making the hospital purchasing decision. (5) Further in depth analysis should be conducted with the raw data.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 1","pages":"57-77"},"PeriodicalIF":0.0,"publicationDate":"1999-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v13n01_04","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21478063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 24
A model of strategic marketing alliances for hospices: horizontal alliances. 临终关怀医院战略营销联盟模式:横向联盟。
Journal of hospital marketing Pub Date : 1999-01-01 DOI: 10.1300/j043v13n02_07
D R Self, B J Starnes
{"title":"A model of strategic marketing alliances for hospices: horizontal alliances.","authors":"D R Self,&nbsp;B J Starnes","doi":"10.1300/j043v13n02_07","DOIUrl":"https://doi.org/10.1300/j043v13n02_07","url":null,"abstract":"<p><p>This article develops two previous research efforts. William J. Winston (1994, 1995) has proposed a set of strategies by which health care organizations can benefit from forging strategic alliances. Raadt and Self (1997) have proposed a classification model of alliances including horizontal, vertical, internal and osmotic. In the first of two articles, this paper presents a model of horizontal alliances. The subsets include transregional, service mergers, networks, venture capital investments, trade and professional organizations, and promotional alliances. Advantages and disadvantages of each are discussed.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 2","pages":"105-19"},"PeriodicalIF":0.0,"publicationDate":"1999-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v13n02_07","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21755796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
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